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Scott Bernarde portfolio 2016
1. Scott L.
Bernarde
Writer/Editor
Manager
Content Producer
338 William Ivey Road
Lilburn, GA, 30047
Home: 678-404-7760
Mobile: 770-905-7863
Email: scottbernarde@yahoo.com
LinkedIn: linkedin.com/in/scott-bernarde-
34318910
Facebook: facebook.com/scott.bernarde
2. Professional Experience
PREVIOUS EMPLOYMENT
•Patch.com, Sept. 2010-Nov. 2015
Region Editor, Associate Region Editor, Local Editor. Skills
utilized: Online content management system,
Facebook/Twitter integration, Crowdtangle, Hootsuite,
TweetDeck, widgets, video, photography, staff management,
coaching, Google Plus, MS Office, Excel, iMovie video
editing.
•Phelps Innovations, LLC, Feb. 2010-ongoing
Consultant, Writer, Designer. Wrote, edited and designed
“On the Water Fishing Guides,” a take-with-you
weatherproof fishing aid. Skills utilized: Adobe In-Design, In-
Copy and Photoshop, Microsoft Office Pro, copy writing and
editing.
•Freelancer/Contractor, Aug. 2008-Sept. 2010
Writer, Copy Editor. Clients included Atlanta Journal-
Constitution, Georgia Sportsman, Sports Unlimited, FLW
Outdoors, Points North, Blue Chip Recruiting, Conference
USA 2009 Football Preview, Sports Direct, Inc.
•Reporter Newspapers, July 2009-Jan. 2010
Managing Editor. Directed and edited coverage of suburban
Atlanta chain of three bi-weekly newspapers based in Sandy
Springs, Ga. Skills utilized: Staff management, editing, Word
Press, Adobe In-Design and In-Copy.
•Atlanta Journal-Constitution, May 1988-Aug. 2008
Reporter, Assignment Editor, with emphasis on Sports
content. Held positions of High School Editor (1996-98),
Colleges Sports Editor (2007), Community Editor (1993-96),
AJC Gwinnett Sports Editor (2003-07), Outdoors Writer
(1998-2003; 2007-08); High School Reporter (1988-93),
Recreation Sports Reporter (1999-2003; 2007-08).
(AJC cont.) Held various editing jobs, directing staffs as large as
eight direct reports. Lead reporter for outdoors sports,
Peachtree Road Race, pro tennis, state high schools. Skills
utilized: Staff management, coaching, online blogging, Word
Press, freelance budgeting, coverage planning, deadline
editing/reporting, copy editing, layout/design, photography.
•Marietta Daily Journal, 1986-88
Sports Editor of suburban Atlanta daily newspaper.
•Selma Times-Journal, 1985-86
Sports Editor, GA Reporter at daily newspaper in Selma, Ala.
ACHIEVEMENTS
•Launched first Patch.com website in Georgia (Lilburn Patch;
Nov. 2010) as part of AOL’s expanding hyperlocal news startup.
Quickly advanced to positions of Associate Region Editor and
Region Editor as Patch grew to 46 news sites in Georgia. As of
Nov. 2015, 19 local sites under my direction were generating
more than 1.2 million page views per month.
•Managed mid-sized staffs at several companies. With 12 Patch
local editors and 15 sites under my direction our team reached
UV (unique views) eight straight months (2012-13).
•“Patch on the Back” award winner for region UV gains. In April
2012, nine of 12 local websites (and their editors) reached
individual UV goals.
•Winner of eight Georgia Outdoors Writers and two Georgia
Sports Writers awards, including the state’s top recreation
sports story in 2000, and three AJC Best of Quarter
recognitions as a staffer at the Atlanta Journal-Constitution.
Was an American Press Institute (API) participant in 1998.
•Troy State University Hall School of Journalism Graduate of
the Year, 1985.
Scott Bernarde Portfolio, Page 2
3. Patch work by Scott Bernarde
I worked as a local editor, associate region editor and region editor in my five years with Patch.com (Sept. 2010-
Nov. 2015). Below are a number of hyperlinks to some of the news stories I wrote, edited and published while
with Patch. When I left Patch, I was a region editor solely in charge of 19 community news websites in North
Georgia.
News
Puppies OK After Robber Snatched Them
Fired Lilburn Police Chief Wants His Job Back
Georgia Executes Kelly Renee Gissendaner
How Do We Make Sense After 3 Children Die in Fire
Tragedy?
Lilburn Approves Mosque Plan
Woman is 4th Pedestrian Killed in Gwinnett in Past
Month
Man's Relationship with 'Brenda' Turns Strange;
She's Actually 'Oscar’
Support Pours Out for Family of Killed Brothers
It Happened at the Waffle House
Features
Video Spotlight: Picnic Helps Fight Cancer
Video Report: Lilburn Girls Scouts Day Camp
Skies the Limit for Berkmar Valedictorian (video)
Gwinnett Restaurant Reports: Wash Your Hands,
Remove the Roaches
Sports
Video Report: Welcome Back Panthers Brookwood,
Parkview Set the Sports Standard in Gwinnett
Viewfinder: Two-A-Days at Parkview High
Parkview Knocks Off No. 1 Grayson
Everything You Need To Know About 2013 Final
Four in ATL
High School Football Predictions (with Video)
Scott Bernarde Portfolio, Page 3
4. Video Clips
Scott shot and produced a variety of news and feature videos for Patch.com (2010-15),
most utilizing a Sony CyberShot point-and-shoot camera and the iMovie editing app. I
produced some videos utilizing iPhone, iMovie app and Patch mobile publishing app.
Click on video windows to view.
Scott Bernarde Portfolio, Page 4
5. On the Water Guides
In 2009-10, I
collaborated with a
longtime friend to
produce “On the
Water Fishing
Guides,” a take-
with-you
weatherproof aid
for outdoors
enthusiasts.
I wrote, edited and
designed the
product, as well as
similar products for
Phelps Innovations.
I utilized Adobe In-
Design, In-Copy and
Photoshop.
Scott Bernarde Portfolio, Page 5
6. Editing & Planning
As an assignment editor in Sports, I
directed several special packages,
including preseason all-start in
football and basketball. In “Friday
Knights” (left), I coordinated the
photo shoot with Medieval Times.
In “Above & Beyond” (right), the
shoot included the top boys and
girls players on a trampoline.
Scott Bernarde Portfolio, Page 6
I’ve enjoyed
opportunities to
incorporate alternative
story forms (examples
right). “Football Feast, “
which previewed football
games as if they were on
a Thanksgiving Day
menu. “Boys of Spring”
highlight local baseball
players playing in MLPB
spring training.
