IHS Website Reveal
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A quick presentation on IHS launch of new website.
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IHS Website Reveal
- 1. In today’s marketplace, there’s no such Thing as a small decision. That’s why we’ve created The premiere website for key decision makers. All New IHS.com (Clean Slate) Scott Berg, Vice President scott.berg@ihs.com
- 2. We Held Ourselves Up Against the Very Best
- 3. We will have a fresh start for IHS. Coming Soon | 4Q 2014 Clean Slate
- 4. Before • Unclear perception of what IHS does, Inconsistent user experience • Very deep and rigid product structure, up to 7 levels in some places • Multi level click though to find Products and Solutions • Over 50 unnecessary pages needed purely for navigation • Difficult to understand "call's to action" on various pages • Not mobile friendly • Text heavy content, not very engaging to customers • Lacking in cross referencing of related products, experts, support and news • Inability to personalize for each customer • Cumbersome search results page • 13-14 second load times in APAC Where We Were / Where We Will Be
- 5. Stakeholder Input Discovery Phase APAC, Automotive Marketing, Brand, Chemicals, Communications/PR, Corporate Communications, Corporate Sustainability, Critical Info Marketing, Customer Care, Demandbase & Eloqua, Economics Country Risk, EHS&S, Energy Technical, Financial Products, Global Brand Development, Global Demand Marketing, Global Events, HR, IHS Connect, Investor Relations, IT, Jane’s Bus Unit, Gov Defense and Nat Security, Maritime, Overview of Project, Product Design, Supply Chain, Sustainability, IR and Comm, Web Analytics, Web Production
- 6. Customer Input We spoke to customers at every stage of the process During the discovery phase we interviewed current customers to understand their likes and frustrations with the site today. We also conducted an online survey to understand how customers search on ihs.com and their keywords. During the design phase, we performed usability tests focused on faceted search and navigation to validate customers could find what they are interested in.
- 7. We Took the Best of Each to Create the NEW IHS.com FINAL DIRECTION Home Page
- 8. FINAL DIRECTION Product Page Content for all product pages has been standardized across business lines, ensuring a smooth and customer centric experience
- 10. Focused on the Top Areas
- 11. ONGOING DEVELOPMENT • Focus on customers • Ongoing features added/modified • Performance focused/metrics • Fresh, updated, “live” website • Connect our businesses • Customer input • Test
- 13. Timeline Launch Nov14th Weekend Nov Immediate Break Fix Dec Communication Q/A MarJan Feb JulyJuneMayApr Japanese Translation Chinese Translation Korean Translation Russian Translation German Translation French Translation Spanish Translation Portuguese Translation Tech Training Content Reviews Content Reviews Prioritized Campaign / Product Initiatives / Acquisition Integrations Ongoing Site Development and Feature Set Expansion
- 15. Questions/ Answers Area Question Answer Navigation Log In’s Where do I log into Connect, Retail Standards, etc.? Where is Retail Standards? Contacting IHS Other IHS sites
- 16. Top Questions/ Answers Area Question Answer Navigation Log In’s Where do I log into Connect, Retail Standards, etc.? Where is Retail Standards? Contacting IHS Other IHS sites What can I find on the new IHS.com
- 17. Appendix
- 18. Current State • Hard to find products/info • Hard to update • No graphic consistency • No writing consistency • Limited or no digital guidelines • Inability to effectively rollout globally with limited translation • No Mobile/Tablet or social functionality • No Integration with other IHS sites • No personalization • Lack of meaningful metrics • Messaging • No cross/up sell • Branding/design not reflective of IHS’s growth • Lack of ancillary site integration • Difficult to scale and get to market quickly • Not driving increased, relative sales leads • Developed on company internal view vs. customer’s view/needs
- 19. Dramatic Improvements • Simplified search via clickable filters to narrow search results • Mobile/Tablet • Social • Ability to showcase IHS portfolio across site • Video & Graphics • Downloadable sample information • One call to action • Personalization • Consistent technology • Eliminate acquisition sites • Features/Benefits • Integration across our digital ecosystem • External search strategy keeping us from competing with ourselves • Re-usable templates
Editor's Notes
- You’ll see that the story centers on the decisions every one of our clients—from the shop-floor to the C-suite—needs to make.
- You’ll see that the story centers on the decisions every one of our clients—from the shop-floor to the C-suite—needs to make.
- You’ll see that the story centers on the decisions every one of our clients—from the shop-floor to the C-suite—needs to make.
- You’ll see that the story centers on the decisions every one of our clients—from the shop-floor to the C-suite—needs to make.
- Let me run you through the story again and unpack it for you. Listen to the message and the language, as words matter. The story may be straightforward, but it’s also very deliberate. Every word and phrase was chosen to paint a specific picture.
- Let me run you through the story again and unpack it for you. Listen to the message and the language, as words matter. The story may be straightforward, but it’s also very deliberate. Every word and phrase was chosen to paint a specific picture.
- Let me run you through the story again and unpack it for you. Listen to the message and the language, as words matter. The story may be straightforward, but it’s also very deliberate. Every word and phrase was chosen to paint a specific picture.
- Let me run you through the story again and unpack it for you. Listen to the message and the language, as words matter. The story may be straightforward, but it’s also very deliberate. Every word and phrase was chosen to paint a specific picture.
- Let me run you through the story again and unpack it for you. Listen to the message and the language, as words matter. The story may be straightforward, but it’s also very deliberate. Every word and phrase was chosen to paint a specific picture.
- Let me run you through the story again and unpack it for you. Listen to the message and the language, as words matter. The story may be straightforward, but it’s also very deliberate. Every word and phrase was chosen to paint a specific picture.
- Let me run you through the story again and unpack it for you. Listen to the message and the language, as words matter. The story may be straightforward, but it’s also very deliberate. Every word and phrase was chosen to paint a specific picture.
- Let me run you through the story again and unpack it for you. Listen to the message and the language, as words matter. The story may be straightforward, but it’s also very deliberate. Every word and phrase was chosen to paint a specific picture.
- Let me run you through the story again and unpack it for you. Listen to the message and the language, as words matter. The story may be straightforward, but it’s also very deliberate. Every word and phrase was chosen to paint a specific picture.
- It has to provide a solid foundation for the next chapter of our growth and evolution.
- Let me run you through the story again and unpack it for you. Listen to the message and the language, as words matter. The story may be straightforward, but it’s also very deliberate. Every word and phrase was chosen to paint a specific picture.
- Let me run you through the story again and unpack it for you. Listen to the message and the language, as words matter. The story may be straightforward, but it’s also very deliberate. Every word and phrase was chosen to paint a specific picture.