1. PENETRATING IN THE RETAIL
MARKET OF SILIGURI AND
JALPAIGURI FOR KEVENTER FRESH
Sayantan Maitra

2. ABOUT KEVENTER
• Founded by Mr Edward Keventer 125 years
back.
• The MKJ group took over Keventer in 1984
• Deals in - Food Processing, Steel, and Real
Estate
• In Siliguri largest banana seller, now focusing
on frozen food items.

3. PRODUCTS

4. COMPETITORS

5. OBJECTIVE
• Finding Brand feasibility
• Analysing competitors
• Market survey ( Retail)
• Secondary selling

6. YES NO
0%
10%
20%
30%
40%
50%
60%
DO YOU KNOW KEVENTER HAVE
FROZEN GOODS?
AWARNESS

7. 0%
10%
20%
30%
40%
50%
60%
70%
Yummiez Fresco polo Maccain Sumeru
WHICH COMPANY DO YOU KNOW HAVE FROZEN
FOOD SECTOR?

8. MARKET SHARE
55%
20%
10%
8%
6%
1%
Market share
YUMMIEZ
FRESCO POLO
MACCAN
VENKEYS
KEVENTER FRESH
OTHERS

9. OBSERVATION
• Product storage
• Distribution channel
• Delivery system
• Man power

10. LEARNINGS
• Right approach for sell
• Handling stock
• Proper delivery of goods in time
• Generate new customer
• Learnt how to tackle the retailers in both
positive and negative situations

11. PHOTOS