Presented at Leade.rs Paris, this presentation includes three vital ProTips for digital marketing managers and community builders. It provides the case for livestreaming and live video as a strategy and reminds the audience to have fun! To hear the full stories behind some of these photos (Santa Clause, Snap Chat, and the Bronies) you'll have to invite Savannah Peterson to your next event.

1. Bonjour Leade.rs Paris!
Savannah Peterson – Savvy Millennial
@SavIsSavvy
SavannahPeterson.com
@SavIsSavvy - Savannah Peterson

2. ProTip #1: Don’t Assume You Know
Everything About Your Audience
@SavIsSavvy - Savannah Peterson

3. @SavIsSavvy - Savannah Peterson

4. The Future is Live
• 1 minute of video = 1.8 Million Words –
Forrester’s Dr. James McQuivey
• 80% of brand audiences prefer live video to
any other type of social post
• Video is shared 1200% more than images and
text combined
• 75% of execuYves watch work related video
content on on brand sites every week
These stats + 58 more thanks to livestream.com
@SavIsSavvy - Savannah Peterson

5. ProTip #2: When in Doubt, Bring Out
the Cute Animals
@SavIsSavvy - Savannah Peterson

6. @SavIsSavvy - Savannah Peterson

7. @SavIsSavvy - Savannah Peterson

8. ProTip #3: Prototype Everything. Apply
Design Thinking to Your Community
@SavIsSavvy - Savannah Peterson

9. Hasbro + Shapeways + Bronies = New
Future of Toys
@SavIsSavvy - Savannah Peterson

10. Closing Thoughts
• Stop worrying about vanity metrics, seriously
• Audience size doesn’t macer, their level of
empowerment does
• Life isn’t scripted, your live content doesn’t
need to be either
• Have more fun, communiYes respond to
posiYve energy
@SavIsSavvy - Savannah Peterson

11. Merci Beaucoup, Paris!
• Savvy Millennial on YouTube
• @SavIsSavvy Twicer/IG/Medium
• PeacefulSavannah@gmail.com
• SavannahPeterson.com
@SavIsSavvy - Savannah Peterson