Your community website is great, online traffic is great, online reviews are solid. Now that you've got that prospect's attention and they're coming in for the tour, how do you keep their attention? In this session, learn 5 ways to incorporate your prospects into the vibrant, exciting story of your community. No cameos here! They're the main character.

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3. online story = offline reality?
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5. “Appeal to both logic and emotion by
combining facts with narrative.”
~Lou Carlozo, The Exchange
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7. “Mr. Jobs said that Apple wants, ‘the best buying
experience’ for its products… most resellers weren’t
investing enough in their stories.”
~Ron Johnson, SVP
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9. Die Hard Fan:
• Devoted to the cause
• Self-sacrificing
• Knowledge level is through
the roof
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10. Tour Guide:
• SME
• Involves the audience
• Provides a-ha moments
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11. Yoda:
• Provides guidance
• Offers clarity
• Not the hero
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1. Meet their expectations
2. Apartment/Community appearance
3. “What did you like most about us?”

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1. Needs are non-negotiable
2. Determine early on
3. “What do you like most/least?”

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1. Why choose you?
2. Awards, kudos, reviews
3. “Did you know?”

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1. Management team tenure
2. Fun facts about community
3. “What makes you a great neighbor?”

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1. Before leaving the leasing center
2. In the apartment
3. 3rd attempt before they leave

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www.satisfacts.com/focus

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