Following are the frameworks that can help you understand and discover your WHY (or purpose/ vision/ goal) - “Memories & Themes” method - Goal Achievement Method by Mark Forster - Talent Stack by Scott Adams - Ikigai & Hedgehog concept by Jim Collins - Don’t follow passion - Cal Newport Few other frameworks: Naval ’s Founder-Product-Market fit Jordan B.Peterson’s Self authoring program Swadharma - Bhagvad Gita Skill-based niche: Sidz, Sanjay Shenoy, Entrepreneur on Fire (EoF)