Directing

1. UNIT 4
DIRECTING

2. Directing
• It is the process of instructing, guiding and
inspiring human factors in the organization to
achieve organization objectives.
• It includes the following elements
– Leadership
– Motivation
– communication

3. Creativity
• Creativity is defined as the ability to produce
new and useful ideas through the combination
of known principles and components in novel
and non obvious ways.

4. Creativity process
• Saturation
• Preparation
• Frustration and incubation
• Inspiration or illumination
• verification

5. Creativity is the generation of
new ideas
Innovation is the process of
transformation of creative
ideas into desired outputs.
What is Creativity & Innovation?

6. Creativity tools
• Brainstorming – generating many radical ideas
• Vertical thinking and lateral thinking
• Reversal tool
• SCAMPER tool – Substitute, Combine, Adapt,
Modify, Put, Eliminate and Reverse
• Reframing matrix
– The 4Ps Approach
– The profession approach

7. Creativity tools
• Concept fan – widening the search for solution
• Mind mapping
• Provocation – carrying out thought
experiments
• DO IT – A simple process for creativity
– Define the problem
– Open mind and apply creative techniques
– Identify the best solution
– Transform

8. Creativity tools
• Simplex tool
– Problem finding
– Fact finding
– Problem definition
– Idea finding
– Selection and evaluation
– Planning
– Sell idea
– action

9. Characteristics of creativity people
• Self confidence and independence
• Curiosity
• Approach to problem
• Some personal attributes