1. SARAH TITE
41 FashodaRoad, Bromley,KentBR29RE
Tel +44 (0)20 8466 8927 / +44 (0)7841 124276
Email:sarahtite70@hotmail.co.uk LinkedIn:https://uk.linkedin.com/in/sarah-tite-87768850
PROFILE
A highlymotivatedfundraisingprofessional withtwentyyears charity experience,includingtenyearsata
seniormanagementlevel. Extensive experience of directmarketingtoindividualswithaproventrackrecord
of success. Abilitytothinkstrategicallyandtranslate conceptsintoeffective actionplans. AsafundraiserI
believethatmyrole is to be an empatheticvoice forbeneficiaries.Tocommunicate aclearcase forneed
sensitively.Engagingwithdonorsandpotential donorssothatthey donate believingtheirsupportismaking
a real difference tothe beneficiary’sfuture.
CAREER HISTORY
2004 – Now The Aspinall Foundation
Head of Individual Fundraising
 Memberof seniormanagementteam
 Manage teamof four
 Met and exceededFundraisingBudgeteachyear. Securedincome of over£17 million,increasingannual
income from£1,892,223 to £2,175,000.
 Devised,implementedandmanage donorrecruitment, developmentandretentionprogramme for
20,000 active donors
 Implementedandmanage programmes torecruit50,000 donorsthroughface to face programme,over
12,000 throughtelephone fundraising raising£11.8 millionsince beinginpost
 Implemented,setupanddevelopedaprogramme torecruit 10,000 donors throughonline adoptan
animal package raising£100,000 a year
 Launchedmobile fundraisingprogramme.Over3,000 mobile giftsmade
 Recruitmentprogramme includesface toface(in-houseandexternal agencies),twostep,mobile,
telephone,lifestyle surveysandonlinemarketingforanimal adoptionprogrammethroughadwords,
facebookadsand affiliates
 Donor developmentandretentionprogramme includestelephone,quarterlynewsletters,e-newsletters,
social posts,sportingandsocial events
 Produce quarterlynewsletterforsupporters.Identifystories,source contentandedit.Write covering
letters.Brief andmanage externalagenciesfordesign,printandfulfilment
 Developed idea,setupandmanaged newsportingeventatHowlettsWildAnimal Park; Howletts5know
beenrunfor 3 yearsraisingover£30,000 indonations,with200 people runningeachyear.Asa resultof
thiseventssuccesstwoneweventsare plannedfor2016 at PortLympne WildAnimal Park‘The Port
Lympne Challenge’runningeventandthe ‘TigerToddle’forpre-school children
 Developedidea,setupandmanagedblacktie dinnereventsin2014 (100 guests) and2015 (150 guests)
raising£60,000 netfor overseasprojects
 Developedideaandmanagedprocessforproductionof 180 page photogaphicbook“A Life withAnimals
– A photographiccelebrationof The Aspinall Foundationandfamily”aspartof 30th
anniversaryof the
charitybeingsetup.Co-ordinatedaphotographer,writer,designagencyandprinter,aswell asfamily
membersinitsproduction.
 Managed tenderprocessandimplementationof fivewebsite platforms.Manage the website and
ongoingdevelopmentof aspinallfoundation.org.Siteachieves over1 millionvisitsandover£1 million
raisedeachyear
 Memberof EthicsCommittee helpingtomake bestpractice decisionsrelatedtothe managementof the
animalsinour care andenvironmentalimpactof the twowildanimal parksinKent
 Developedandimplementedahandsontouch pointsandinformationalsignage,includinginteractive
gamesthat communicates the workof The Aspinall Foundationtothe wildanimal parkvisitors

2. 1996 – 2004 Marie Curie Cancer Care
Head of SupporterDevelopment
 PromotedfromDirectMarketingManager to Headof SupporterDevelopmentin2000
 Managed DirectMarketing,LegacyMarketing,SupporterServicesandDatabase Marketingfunctions.
 Managed a teamof 12
 Increasedincome excludinglegaciesfrom£9.6 millionto£10.6 millionasheadof the department
 Managed recruitmentprogramme thatincludeddoordrops,colddirectmail,telephone reactivation,
face to face,mediaadvertising,DRTV andonline
 Managed donordevelopmentandretentionprogrammethatincludedtelephone upgrade andsix
donormailings
 InitiatedSponsorA Nurse telephone regulargivingprogramme raisingannual incomeof £346k
 Initiatedspringmailingappealwithinclusionof daffodilbulb,the symbol of MCCCto coincide with
the national Daffodil Appeal raisingannual income of £715k
 Initiatedlegacymarketingprogramme whichincludinglocal communityroadshowsandmailingsto
supporters.Legaciesgenerated£14mper year.
 Initiatedface toface fundraisingprogramme raising£43k infirstyearfrom testcampaign
 Memberof workingpartyresponsible fordevelopmentof new website
 Memberof workingparty implementationof new fundraisingdatabase
 Initiatedannual interagencymeetingtobringtogetherall externalpartnersinvolvedinfundraising
programme to meetandreviewhowbesttoworktogethertoachieve maximumreturn on
investment.IncludingRoyal Mail,telephone anddirectmarketingagencies.
1993 – 1996 WaterAid
Direct MarketingCo-ordinator
1992 – 1993 The Thomas Coram Foundationfor Children(nowCoram)
FundraisingAssistant
SUBJECTS STUDIED
 2:1 BusinessStudies,NottinghamTrentUniversity
 Dissertation:‘Charitiesare becomingmore professional thaneverandfightinghardforthe poundin your
pocket’
 HigherNational Diploma,DistributionStudies,Nottingham TrentUniversity
 Dissertation:‘A studyof the future use of directmail bycharities,inview of the problemsthatthis
technique hasandthe solutionsthatcan be applied.’
CONTINUED PROFESSIONAL DEVELOPMENT AND TRAINING
 SpeakerFundraisingNational Convention‘BuildingaNew MediaStrategy’
 SpeakerFundraisingNational Convention‘UsingNew MediaStrategically’
 Memberof FundraisingNational ConventionDevelopmentBoard
 YMCA Exercise toMusic teachingqualification
 Spent12 monthsas a volunteermentorwithTerrenceHigginsTrust
 CompletedsummerseasonatCampHuntington,HighFalls,New YorkwithCampAmerica
REFERENCES
Marcus Pugh(formerHeadof DirectMarketing,WaterAid) currentlyHeadof Fundaising, BCVSKnowledge.
marcuspugh@outlook.com or07944 134 553
Mike Flynn(formerHeadof SupporterDevelopment,Marie Curie CancerCare) currently Directorof Individual Giving
UNICEF UK mikef@unicef.org.uk or020 375 6229
Bob O’Connor,FundraisingDirector,The Aspinall Foundation bobo@aspinallfoundation.org 01303 234 126