Steelcase's digital strategy document provides an analysis of their current social media, website, SEO, online advertising, inbound marketing, mobile apps and marketing budget. It offers recommendations such as partnering with social media influencers, creating more blog and video content, improving customizable options on their website, strengthening social media for better SEO, using paid advertising to counter poor SEO, targeting different age groups through various digital channels, and creating a partnership with Microsoft for a new digital campaign.