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2020 Tourism Presentation - Jackson County Alabama

The Mountain Lakes Chamber of Commerce, in partnership with Unclaimed Baggage Center and Visit North Alabama are proud to introduce the Jackson County Hospitality Association.
This group is open to all tourism businesses, entities or organizations that are dedicated to the unified growth of tourism in Jackson County, Alabama.
We plan to start with quarterly gatherings in 2020, each meeting will take place at 11:30 AM at Reclaimed for Good located at 509 W Willow Street in Scottsboro; lunch is included.
During the 4th class of the year, Jackson County Tourism Director Sarah Stahl will provide a complete overview of where the tourism industry currently stands, where we are headed, and what the industry can expect in 2021 & beyond.
All meetings are free, include lunch, and open to tourism industry professionals can come expecting to collaborate and learn industry trends.
More info can be found at www.mountainlakeschamber.com

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2020 Tourism Presentation - Jackson County Alabama

  1. 1. WHERE THE MOUNTAINS MEET THE LAKE Jackson County's Voice of Economic Progress for the Tourism & Travel Industry
  2. 2. INITIATED IN 1992 Our now President/CEO Rick Roden was hired as the 1ST Jackson Co. Tourism Director under partnership with Goose Pond & The Chamber OUR HISTORY 2001 INDUSTRY REHAUL J.P. Parson was hired under the Chamber's 1ST five-year plan called Focus Jackson; when tourism was identified as a county-wide economic development need with feedback from 100+ local leaders 2019 NEW HIRE Chamber hires the 3RD Tourism Director
  3. 3. SERVICE COVERAGE AREA The area of responsibility for the association was designated as the sole tourism entity for all 13 Jackson County Municipalities. All are part of the fertile Tennessee River Valley region in Alabama. W E A R E 1 0 0 % C O U N T Y - W I D E F O C U S E D BRIDGEPORT SCOTTSBORO STEVENSON DUTTON HOLLYWOOD HYTOP LANGSTON PAINT ROCK PISGAH PLEASANT GROVE SECTION SKYLINE WOODVILLE
  4. 4. WHAT WE'RE KNOWN FOR Goose Pond Colony - Lake Guntersville Scottsboro Boy's Museum Russell Cave National Monument Walls of Jericho Pisgah Gorge Buck's Pocket State Park Cathedral Caverns State Park Weathington Park Overlook An abundance of Caves - County-wide Hunting & Wildlife Observation/Management Jackson County Park Trade Days ATTRACTIONS RETAIL & RESTAURANTS Unclaimed Baggage Center 50 Taters KC's BBQ Pikeville Store & Grill Cumberland Mountain Outdoors Payne's Soda-Fountain
  5. 5. INSTRUMENTAL TOURISM PROGRESS Russell Cave - Paved Co. Road 98 Big Bass Splash - Over 16 Years Riverline Project - Bridgeport Siege of Bridgeport - STS Event of 2020 1ST Monday Trade Day's - STS Event of 1998 Scottsboro Boy's - Civil Rights Trail Alabama - Tourism Professionals of the Year ACCOMPLISHMENTS
  6. 6. TAXES SAVED EACH ALABAMA FAMILY $537 $17M IN 2001 TO $70M IN 2019 280% JACKSON COUNTY TOURISM JOBS 868 TRAVEL EXPENDITURES CREATE 1 DIRECT JOB $119K IMPACT SUMMARY #'S PROVIDED BY THE STATE TOURISM OFFICE
  7. 7. 2017 2018 2019 2020 1,000 750 500 250 0 2017 2018 2019 2020 75,000,000 50,000,000 25,000,000 0 2017 2018 2019 2020 25,000,000 20,000,000 15,000,000 10,000,000 5,000,000 0 ON THE RISE VISITOR SPENDING JOBS LODGING TAX EARNINGS CURRENTLY DOWN 34% DUE TO COVID-19
  8. 8. Partnership helped secure several annual travel bloggers from Germany & Italy Promotions on the State Tourism website Russell Cave National Monument Visit Jackson Co. Commercial - 2020 The Caves of Jackson Co. Paynes Soda Fountain -150 Years Old Unclaimed Baggage Center Goose Colony Stephen's Gap Cave Skyline Farms Heritage Association Gorham's Bluff Lodge STATE & REGIONAL TOURISM NATIONAL GEORGRAPHIC SOUTHERN LIVING IN THE PRESS
  9. 9. PUBLIC RELATIONS 2020 PR PARTNERS Jackson Magazine The Clarion Newspaper 98-3 Wild Country 256 magazine New South Outdoor, LLC North Jackson Press Jackson County Sentinel Southern Living WAAY-TV WAFF 48 News WHNT News 19 Thrive Regional Partnership Cityview Magazine Atlanta Magazine Alabama Living Business Alabama Magazine National Geographic State & Regional Tourism Partners
  10. 10. with over 1,000 new annual followers across multiple social platforms the social story format has increased brand awareness & trust among our target audience DIGITAL MARKETING 60% ORGANIC ENGAGEMENT
  11. 11. 20+ VIDEOS IN 2020 During the past year we have produced & distributed new videos on YouTube, Channel 10, on our website and across social media.
  12. 12. Visit Jackson County Commercials are cut to one-minute segments and run on Alabama networks connected to channel 10 6 press release stories were picked up and shared on the evening news; regionally - in the spring/summer of 2020 3 month's of commercial ads with Southern Torch Media promoting road trip giveaway CHANNEL 10 WHNT NEWS 19 & WAAY 31 RICK & BUBBA RADIO & TV MARKETING
  13. 13. PRESS RELEASE MEDIA CONTACTS PRESS COVERAGE We distribute monthly story ideas to over 40 newspaper, magazine, radio, TV and online travel editors along with bloggers throughout the Tennessee Valley Region.
  14. 14. CONSUMER TRAVEL SHOWS Partnered with North Alabama during annual consumer travel shows in 12 cities in 7 states reaching more than a quarter- million consumers.
  15. 15. We provide brochures at local destinations that incude hotels, restaurants & retail partners. LOCAL PARTNERS North Alabama Mountain Lakes Tourism Association distributes at all 8 locations. The Jackson County Visitor's Center is located at 407 E. Willow Street in Scottsboro. ALABAMA WELCOME CENTERS VISITOR'S CENTER BROCHURE DISTRIBUTION
  16. 16. HOW TOURISM DOLLARS SUPPORT OUR ECONOMY Travel Expenditures support Employment, Infrastructure & Local Taxes that directly effect job creation, education & annual dues. Breakdown: 14% lodging tax + 1$ surcharge State=5% City=7% Chamber=1.75% Heritage=.25% FUNDING DISTRIBUTION
  17. 17. WE'RE FAR FROM FINISHED Although we are proud of the progress, recognition and economic impact that has been made so far, we understand there is still work to be accomplished. MOVING FORWARD
  18. 18. GROWTH POTENTIAL AREAS WORTH INVESTING IN ROAD BIKING CAMPING PADDLING MOUNTAIN BIKING AS OF JUNE 2020 SALES ARE UP 63% REACHING $697M AS OF JUNE 2020 SALES ARE UP 56% REACHING $172M AS OF JUNE 2020 SALES ARE UP 31% REACHING $605M 25,000 CYCLISTS A YEAR RIDE THE TRAILS, ADDING AN ESTIMATED $2 MILLION TO THE LOCAL ECONOMY ACCORDING TO OUTDOOR RECREATION ROUNDTABLE
  19. 19. Focused on recruiting tourism businesses - qualify for Tax Abatements according to the Alabama Department of Revenue RECRUITMENT The low hanging fruit to drive new visitors looking to easily access our outdoors is through the development of new trails. TRAILS The Jackson County Hospitality Association was started in 2020 in partnership with Unclaimed Baggage & Visit North Alabama. STAKEHOLDERS
  20. 20. PROJECTED GOALS Identify & recruit new lodging accommodations & investment opportunities. DECEMBER 2022 Have a 5-10 year tourism growth plan in place, hopefully with this County- wide Hospitality Association DECEMBER 2021 Have 3 new trail plans mapped out & turned in to TVA Finalize Velo Vie bike tour routs DECEMBER 2020 BASED ON AVAILABLE FUNDING
  21. 21. IT TAKES A COMMUNITY We couldn't do what we do without our partners and we are grateful to each and every organization who supports our vision and guides our future! LET'S PARTNER UP
  22. 22. 256-259-5500 sstahl@scottsboro.org 407 E. Willow Street Scottsboro, AL 35768 PHONE NUMBER EMAIL ADDRESS MAILING ADDRESS GET IN TOUCH SARAH STAHL - DIRECTOR MARKETING & TOURUISM @MTLAKESCHAMBER SOCIAL MEDIA

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The Mountain Lakes Chamber of Commerce, in partnership with Unclaimed Baggage Center and Visit North Alabama are proud to introduce the Jackson County Hospitality Association. This group is open to all tourism businesses, entities or organizations that are dedicated to the unified growth of tourism in Jackson County, Alabama. We plan to start with quarterly gatherings in 2020, each meeting will take place at 11:30 AM at Reclaimed for Good located at 509 W Willow Street in Scottsboro; lunch is included. During the 4th class of the year, Jackson County Tourism Director Sarah Stahl will provide a complete overview of where the tourism industry currently stands, where we are headed, and what the industry can expect in 2021 & beyond. All meetings are free, include lunch, and open to tourism industry professionals can come expecting to collaborate and learn industry trends. More info can be found at www.mountainlakeschamber.com

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