Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

How to define your unique selling proposition

33 views

Published on

Understanding how to engage with your target audience is vital to the health of your brands communication style. In this class we will establish how to communicate with your ideal audience and then define your unique selling point to a very specific audience.

Published in: Marketing
  • Be the first to comment

  • Be the first to like this

How to define your unique selling proposition

  1. 1. THE BRAND AND BEYOND SERIES WITH MARKETING STRATEGIST SARAH STAHL OF AVANT-CREATIVE SEPTEMBER 6, 13, 20 & 27
  2. 2. BRIEF OVERVIEW 6TH = BRAND REFRESHER COURSE 13TH = DEFINE YOUR UNIQUE SELLING PROPOSITION 20TH = THE STYLE GUIDE DEVELOPMENT PROCESS 27TH = CREATING CONSISTENT COMMUNICATION
  3. 3. WHAT IS A USP? A UNIQUE SELLING PROPOSITION.
  4. 4. WE GIVE A NEW PAIR OF SHOES TO A CHILD IN NEED FOR EVERY PAIR YOU PURCHASE.
  5. 5. WE DON'T CARE WHERE YOU CAME FROM ONLY WHERE YOU ARE GOING.
  6. 6. YOU’LL LOVE YOUR MEAL OR… IT’S FREE!
  7. 7. STEP 1. DESCRIBE YOUR TARGET AUDIENCE
  8. 8. STEP 2. EXPLAIN THE PROBLEM YOU SOLVE
  9. 9. STEP 3. LIST THE BIGGEST DISTINCTIVE BENEFITS
  10. 10. STEP 4. DEFINE YOUR PROMISE
  11. 11. STEP 5. COMPARE WITH GOOD EXAMPLES.  THE SMARTEST WAY TO GET AROUND  A/B TESTING WITHOUT TECH HEADACHES SAVE MONEY WITHOUT THINKING ABOUT IT
  12. 12. STEP 6. CUT IT DOWN
  13. 13. LET'S DISCUSS WHAT YOU'VE DISCOVERED.
  14. 14. L E T ' S C H A T . WWW.AVANT-CREATIVE.COM @AVANTCREATIVES

×