1.
THE BRAND AND
BEYOND SERIES
WITH MARKETING STRATEGIST
SARAH STAHL OF AVANT-CREATIVE
SEPTEMBER 6, 13, 20 & 27

2.
BRIEF OVERVIEW
6TH = BRAND REFRESHER COURSE
13TH = DEFINE YOUR UNIQUE SELLING PROPOSITION
20TH = THE STYLE GUIDE DEVELOPMENT PROCESS
27TH = CREATING CONSISTENT COMMUNICATION

3.
WHY?
ORGANIC ENGAGMENT IS DIRECTLY RELATED TO $$ SPENT WITH YOUR BRAND.

4.
BRAND KIT DIRECTED.
CONSISTENT�MESSAGING BUILDS�ENGAGING CONTENT

5.
FOLLOW THE 70/20/10 RULE
WHAT CONSISTENT COMMUNICATION LOOKS LIKE IN CONTENT FORM
Brand Story
70%
Industry Share
20%
Sales
10%

6.
DESIGN EXAMPLES.
WHAT DAY TO DAY USE OF A BRAND KIT OR STYLE GUIDE LOOKS LIKE.

7.
PRACTICAL CONTENT.
BRAND DEVELOPMENT TELLS AN ONGOING STORY + BUILDS SOCIAL PROOF
0
14
28
42
56
70
Brand Industry Sales

8.
70% EXAMPLE
SHOULD ADD VALUE & BE FUN, UNIQUE, AND INTERESTING IN NATURE.

9.
20% EXAMPLE
SHOULD SHARE OTHERS IDEAS IN CONNECTION WITH YOUR BRAND.

10.
LISTEN + REPURPOSE
AN EASY WAY TO DEVELOP NEW ANGLES OF YOUR BRAND CONVERSATION

11.
10% EXAMPLE
SHOULD BE PROMOTIONAL IN NATURE.

12.
L E T ' S C H A T .
WWW.AVANT-CREATIVE.COM
@AVANTCREATIVES