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The Brand Refresher Course

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Understanding how your brand is situated in the market place is vital to consumer perceptions of your brand. In this class we will establish what your brand represents through the look, sound and feel that is being projected. Then, we will learn to make appropriate adjustments based on any gaps in your current representation.

Published in: Marketing
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The Brand Refresher Course

  1. 1. THE BRAND AND BEYOND SERIES WITH MARKETING STRATEGIST SARAH STAHL OF AVANT-CREATIVE SEPTEMBER 6, 13, 20 & 27
  2. 2. BRIEF OVERVIEW 6TH = BRAND REFRESHER COURSE 13TH = DEFINE YOUR UNIQUE SELLING PROPOSITION 20TH = THE STYLE GUIDE DEVELOPMENT PROCESS 27TH = CREATING CONSISTENT COMMUNICATION
  3. 3. WHERE TO START.� HOW IS YOUR BRAND PERCEIVED?
  4. 4. NEXT. DEFINE & ARTICULATE WHAT YOUR BRAND REPRESENTS.
  5. 5. FINALLY. UNDERSTAND YOUR CUSTOMER'S PERSPECTIVE.
  6. 6. KEEP IN MIND, IT ALL ADDS UP.�
  7. 7. WHAT MESSAGING ARE YOU SENDING?
  8. 8. LET'S MAKE IT PRACTICAL� LOOK. SOUND. FEEL. BY ANALYZING YOUR...
  9. 9. L E T ' S C H A T . WWW.AVANT-CREATIVE.COM @AVANTCREATIVES

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