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Getting Student's Attention on Social Media
- 1. Sarah Bradley @sarahmbradley University of Oxford Student Union Getting Millennial's Attention on Social Media https://www.slideshare.net/SarahMBradley1
- 4. Getting Millennial’s Attention on Social Media Getting Millennial’s Attention on Social Media Getting People who are younger than us’ Attention on Social Media Getting Student’s Attention on Social Media @SarahMBradley
- 7. Generation Y (Millennials) Born between 1980 and 1994AdWeek / Engaging Generation Z: Marketing to a new Brand of Consumer
- 8. • Tech reliance = search behaviour super important • Apps • Social media masters so reviews and customer opinion essential • Not using social very well? They won’t trust you • Strong content creators = UGC dreams • Story-based marketing important • Impatient with tech = doesn’t load? Big no-no As a general rule… Millennials
- 9. Generation Z Born between 1995 and 1912 AdWeek / Engaging Generation Z: Marketing to a new Brand of Consumer
- 10. As a general rule… Gen Z • Business interaction even more personal • Authenticity is key. Earned beats owned media for Gen Z • Social Responsibility gets them interested. Racial, gender and income equality as well as environmental issues. • Sophisticated decision-makers = content should match this • Mobile-only (mobile-first is so 2011)
- 11. Student Preconceptions Relax, we all do it it’s cool @SarahMBradley
- 12. 18 years old Full-time degree Laptop bought by parents Socialising most important
- 15. v Most popular way to study at Uni @SarahMBradley
- 17. Campaigning for gender- neutral toilets Works for money Volunteers for experience @SarahMBradley
- 18. Sabbatical Trustees Alumni SU Brand perception University Colleges Local Schools & Colleges Local Community Academic Colleagues University Brand Perception (Federal System) Global Community StudentsProspective Students Partners
- 19. So… What do we do?
- 20. Sabbatical Trustees Alumni SU Brand perception University Colleges Local Schools & Colleges Local Community Academic Colleagues University Brand Perception (Federal System) Global Community StudentsProspective Students Partners Campaig ns & Support ChampionsTOV Collaborative Relationship Thought Leadership Social Innovation Empowerment Equal Opportunities International Students Belonging & Wellbeing Advice UK Access Outreach Events
- 22. How?
- 25. • Positive Mental • Health • Inclusive & Celebrate Differences • Gender • Change-focused • Healthy Mind, Healthy Body
- 27. Get to know Us
- 33. https://www.timeshighereducation.com/student/blogs/how- international-students-use-social-media-choose-uk-university 3. Deciding what to do with my life 2. It’s expected 3. Everyone I know went to university
- 35. In October students will care about belonging In December, they will miss home In September they want discounts
- 36. Motivations Finding the stories Community Management UCAS Key dates Term dates Engagements versus Meaningful Engagements Quick Review Motivations
- 38. Students get their loans after they enroll A lot of students don’t have disposable income outside their jobs
- 40. However…
- 47. Money Want to change the world Celebrate their interests Give them opportunities to influence your content Quick Review Attitudes
- 48. The Big HE Secret @SarahMBradley
- 49. Universities and Student Unions have no idea what your brand can do for their students.
- 51. Sarah Bradley @sarahmbradley University of Oxford Student Union Getting Millennial's Attention on Social Media https://www.slideshare.net/SarahMBradley1