2. Challenge
Customers of Invigorate PT’s digital programs
craved connection and highly valued community.
• Digital programs were guided or self-led, but did not have an in-
person component.
• Our customers are largely older, less tech savvy, and skeptical of the
internet in general.
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3. Goals of Initiative
Use Instagram to:
• Spotlight the amazing members of our digital programs.
• “Booster of the Month”
• Highlight their accomplishments and how our digital programs
helped them achieve their success.
• Inspire a sense of community and camaraderie.
• “Fearless Friday”
Outcomes / KPIs:
• Positive reviews of Invigorate PT from community members.
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4. Process*
Booster of the Month Posts
1. Collect stories, testimonials, & photos from clients.
2. Announce “Booster of the Month” inside private Facebook
communities.
3. Create & schedule Instagram posts celebrating the client’s wins.
4. Post “Booster of the Month” 1x/week to Instagram.
5. Share “Booster of the Month” post to public Facebook page as well
as inside private Facebook communities.
Fearless Friday Posts
1. Post “Fearless Friday” quote 1x/week to Instagram.
2. Share “Fearless Friday” post to public Facebook page as well as
inside private Facebook communities.
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5. w w w . i n v i g o r a t e p t . c o m
Assets
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Booster of the
Month Posts
6. w w w . i n v i g o r a t e p t . c o m
Assets
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Booster of the
Month Posts
7. w w w . i n v i g o r a t e p t . c o m
Assets
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Fearless
Friday Posts
