5. This Ain’t Easy
Finding Balance
“When you’re personally invested,
things can seem personal”
- Find a group of mentors
- Ask for help
- Find a good therapist
9. ...It’s Def Us
Square peg. Round hole.
"I’m always amazed by what
women will do because they’re
afraid of being rude"
- Learn to say “No”
- Revisit and re-define your
buyer personas
11. Hatch First
Count Second
“Business development should be
something we do next year”
- Don’t rely solely on word
of mouth
- Contracts need ink to live,
so get em signed
15. Humble Pie
You have some on your face
“Seriously, you want us
influencing students”
- Celebrate your wins
- Self-deprecation will
always keep you grounded
17. Client, Bye
Gains and losses
“Signed contracts actually don’t
matter that much”
- You’ll rebound if you’re
resourceful
- Get a financial Yoda
Thanks, Pete Koson for being our Yoda
21. Do You
Cause that’s all ya got
“If you’re going to meet with
Total BS, then buckle up”
- Your freak flag is better
than a white flag
- Stay true to your vision,
but flexible in execution