This document discusses strategies for modern journalism, including focusing on human-centered design by understanding audience needs and goals. It emphasizes measuring success qualitatively rather than just page views. Other tips include optimizing content for mobile usage and sharing, using new tools to find and engage readers, mining user-generated content, and creating "shareable" content that promotes positive emotions and expression. Lessons from Buzzfeed are highlighted, such as people coming to sites to share content and the potential for licensing user content to brands.
2. A shift toward human-centered design
• WHAT IT IS: Innovation looks to solve a
problem that our audience has in making
decisions about their lives
• FOR US: Questions you should be asking about
the user: How do they go about their day?
What are their goals? Motivations?
Incentives?
3. ‘Is that good?’
Changing our definition of success
• Determine success in advance and qualitative
data points.
• Are we reaching the expected audience?
• Does this resonate and engage with the right
people?
– Music community
– YP community
– Stylish people
4. SUCCESS does not (always) = PVs
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Ask for real-world feedback on all avenues
Time spent on page for playlists
Shares and comments
Social:
– Be out there
– Be responsive
5. MOBILE
• ASK FIRST: How will it look on mobile?
• LIVE LIKE THE READERS: What would get you
to check on mobile?
• Before it looking pretty, it needs to work.
– Galleries
– Interactives
– All pieces
– Load times
6. NEW TOOLS
• Find readers/fact check
• Engagement tips and tricks
• Applicable tech trends
7. UGC mining
• http://ban.jo/ : Shows by topic and location
• http://verificationjunkie.com/ : Blog that
compiles tools for everything from testing if a
jpg has been photoshopped to fact checking
long-standing myths.
• Twitter advanced search (by location)
8. UGC best practices
• Be specific in asking for feedback
• ‘close the loop’ and thank people for
submissions
• Try it out yourself, if applicable
9. Tech trends that apply to you
• Anticipatory computing
– ‘what is a furlough’ to ‘what is a furlough in reference
to gov’t shutdown?’
• Smart virtual personal assistants
– Gives contextual information (apps: Donna, Osito,
Tempo and Cue, formerly Greplin)
• Massive Online Open Courses
– ‘Snackable’ learning opps
• Data
– This is the year data goes mainstream
10. Lessons from Buzzfeed
• People are coming to their site to share.
• There is a market for brands to license UGC.
• SHAREABLES.
11. ACTIONABLES
• Start measuring beyond PVs, using Chartbeat
data
• Mobile: For every big event, what are we
doing differently?
• Create ‘snackable’ learning opps with weekly
‘how to’ videos
• ‘Shareables,’ defined
13. 7 things shareables are
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Positive.
Makes people have a good emotional reaction
Optimize for social media over SEO
Headline: Enticing and curiousity-peaking.
Gives people a way to express themselves.
Speaks to: humor, nostalgia, human rights or
cute animals.
7. Scannable (easiest: list or image-based)
14. What shareables are not
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Shareables don’t make you feel guilty
Shareables aren’t naughty or controversial
Shareables are not overly snarky
Not isolating: Shareables put (most) of our
audience on the same team
• Shareables are NOT everything we do or write
about.
