1. Content Plan
October 19, 2015
Prepared by
Sarah Daxton
Chatham University
PWR 670: Principles of Information Architecture
Pittsburgh Clothing Exchange Collective (PCEC) Website
Abstract
This document specifies the procedures that Pittsburgh Clothing Exchange Collective
personnel follow to develop and maintain the organization’s website.
The project described in this document is for a fictitious organization
CONFIDENTIAL - Internal Use Only
Disclose and Distribute Solely to PCEC Employees

2. TABLE OF CONTENTS
CONTENT PLAN……………………………………………………………………………..1
INTRODUCTION……………………………………………………………………………..3
Purpose …………………………………………………………………………………………3
Goals …………………………………………………………………………………………….3
Success Measures ……………………………………………………………………………3
Taxonomy……………………………………………………………………………………….4
ASSUMPTIONS AND DEPENDENCIES………………………………………………….…4
The Project Description………………………………………………….…………….……..4
Dependencies…………………………………………………………………………….…….5
Risks……………………………………………………………………………………….…….5
AUDIENCE ANALYSIS………………………………………………………………….……..5
Primary Audience……………………………………………………………………….……..5
Secondary Audience………………………………………………………………………….5
USER ANALYSIS……………………………………………………………………………….6
Personae & Scenarios……………………………………………………………………......6
WIREFRAMES & STORYBOARD……………………………………………………………8
Sample Homepage Wireframe……………………………………………………………….8
Sample Homepage Storyboard……………………………………………………………...8
Sample Event Calendar Wireframe…………………………………………………………9
TASK ANALYSIS……………………………………………………………………………….9

3. Introduction
Purpose
The Pittsburgh Clothing Exchange Collective’s website will act as a comprehensive
resource for the Pittsburgh community of swap enthusiasts. The site will provide
essential information about citywide swap events, such as an event calendar that
organizers can submit to. The PCEC site will allow users to promote and share events
via social media, as well.
The purpose of this document is to define the project’s information product requirements
and the Pittsburgh Clothing Exchange Collective (PCEC)’s plan for satisfying these
requirements. This document also details the terms and agreements under which the
information products are being delivered to the client.
The Pittsburgh Clothing Exchange Collective’s website project standards can be
achieved by structuring the information to serve local clothing exchange organizers,
sponsors, volunteers, and attendees. The PCEC website is a valuable resource for all
swap enthusiasts who hope to serve the Pittsburgh community in style.
Goals
1. To give Pittsburgh swap enthusiasts a resource to help them organize and attend
local swap events.
2. To create a place where swap organizers, sponsors, and charitable organizations
can connect and collaborate.
3. To provide the public a quick and easy resource with information about clothing
exchanges/swaps.
Success Measures
In order to determine if the content is helping the website achieve its goals and stated
purpose, the following data will be gathered and evaluated:
 Number of hits the site receives per week
 Number of events posted to the Events Calendar
 Number of social media Shares per event
 Feedback received from users

4. Taxonomy
The taxonomy used for the PCEC website is defined by standard event planning and
clothing exchange terminology. Specifically, the following words are used in the
taxonomy for the PCEC website:
Term Definition
Clothing Exchange
The act of gathering one’s old, unused, undesired items (clothing, shoes,
accessories) and bringing them to a predetermined location where
participants can discard undesired items, while obtaining new items
discarded by others. Events are typically organized independently (among
friends, free of charge) or as a sponsored event (suggested donation,
proceeds for charity or profit, excess items donated to charity).
Swap Alternate term/synonym for “clothing exchange”.
Contributors
Pittsburgh organizations, businesses, or individuals who donate excess
clothing or hardware, contributing to various swap events.
Description Explanation of event,
Events
A predetermined, planned gathering of swap organizers, volunteers, and
participants/attendees.
Sponsors Pittsburgh organizations/businesses hosting or sponsoring a swap event.
Proceeds Funds collected from participants by organizers; “suggested donation”
Suggested Donation
Monetary donation, usually ranging between $2-10, determined by
organizers and paid by participants/attendees.
Participants/Attendees Individuals attending swap events and participating in the swap process.
Volunteers Assistants to organizers during clothing exchange events.
Organizers Planners and facilitators of clothing exchange events.
Bunker Projects Clothing exchange (swap) venue/event sponsor.
Spirit Clothing exchange (swap) venue/event sponsor.
Artisan Tattoo Clothing exchange (swap) venue/event sponsor.
Dependencies & Risks
The Project Description
This project is to design The Pittsburgh Clothing Exchange Collective’s website by
structuring the information to serve local clothing exchange organizers, sponsors,
volunteers, and attendees. The PCEC website is a valuable resource for all swap
enthusiasts who hope to serve the Pittsburgh community in style.

5. Dependencies
PCEC has identified the following dependencies:
 Timely and accurate delivery of the online event calendar postings is dependent
on organizers and/or administration notifying the PCEC team within reasonable
time of any schedule adjustments or event detail changes.
 Timely and accurate delivery of the website is dependent on other resources.
 The designer must meet with the appropriate PCEC committees to review the
website for accuracy to prevent problems with content, submission functions, or
program acceptance.
Risks
PCEC has identified the following risks:
 If the online events calendar is not updated in a timely manner, event attendance
may be affected.
 If Organizers make changes to the event description, the event listing must be
updated and attendees/participants/volunteers/contributors/sponsors must be
notified.
 If inaccurate information is present in the PCEC website or events calendar,
revisions must be enacted quickly to prevent potential scheduling conflicts.
Audience Analysis
Primary Audience:
 Potential swap participants/attendees looking for swap events
 Individuals interested in volunteer opportunities/community service
 Frugal shoppers looking for inexpensive shopping opportunities
Secondary Audience
 Swap organizers looking to promote swap events
 Swap sponsors and contributors looking for other events to donate to

6. User Analysis
Personae & Scenarios
Persona 1: Swap Attendee
Name: Caitlin
Age: 25
Occupation: Elementary School Teacher
Personality:
 Frugal, loves a bargain, organized
 Stylish, creative
Personal Information:
 New to the Pittsburgh swap scene
 Likes to meet new people at community events
 Seeks out events with charitable incentives
Web/Computer Usage:
 Spends 4 – 5 hours a day on the computer during the week
 6 – 7 hours on the computer during the weekend to create
lesson plans and grading work
Attitude, knowledge: Wants to find information as soon as possible so she can
complete her work and continue with her hobbies.
Goals:  Learn more about PCEC and the local swap scene
 Find the soonest and closest upcoming Pittsburgh swap
event
Task Objective: To locate the most convenient swap event information.
Scenario 1
Caitlin is a lightly seasoned swap enthusiast new to the Pittsburgh clothing exchange
scene. She attended one swap event previously and loved the experience, so she is
interested in finding more events. She conducts an Internet search for “Pittsburgh
clothing swaps” and discovers the PCEC website.

7. Persona 2: Swap Organizer
Name: Kelsey
Age: 26
Occupation: Bunker Projects Community Outreach Board Member
Personality:
 Focused, determined, organized
 Energetic, creative
Personal Information:
 Experienced event planner
 Swap enthusiast
 Likes to collaborate with charitable organizations
Web/Computer Usage:
 Spends 2 – 3 hours a day on the computer during the week
 4 – 5 hours on the computer during the weekend
 Uses social media to promote Bunker events (Facebook,
Twitter, Instagram)
Attitude, knowledge: Likes to take her time browsing information, thinking of
possible networking and marketing opportunities for Bunker
Projects. Enjoys learning as much as possible about
community organizing strategies.
Goals:  Learn more about PCEC as an organization
 Explore the upcoming Pittsburgh swap events calendar
 Discover other groups organizing swap events for
networking
Task Objective: To submit a swap event to the PCEC Events Calendar
Scenario 2
Kelsey is the founder of the annual clothing exchange event “Swap ‘Em If You Got ‘Em”
and Community Outreach Coordinator on Bunker Projects’ Board of Directors. She is
responsible for planning, marketing, and organizing various events for the organization.
As an avid swap enthusiast, Kelsey is always on the hunt for upcoming swap events.
She discovered PCEC while searching the Internet for other swap events happening in
the Pittsburgh area that would dually serve as prime marketing opportunities for
Bunker’s upcoming swap event.

8. Wireframes & Storyboard
Figure 1 – Sample Homepage Wireframe
Figure 2 – Sample Homepage Storyboard
StoWireframe

9. Figure 3 – Sample Event Calendar Wireframe
Task Analysis
Steps taken by Persona 1 – Caitlin, swap attendee, to access Events Calendar page.

10. The user must find the Pittsburgh Clothing Exchange Collective (PCEC) website. Once
she has done that, a home page will load with two different options for searching. The
user can search for information about swap events by either choosing the page “Events”
from the navigation bar, or by searching for “events calendar” (or similar keyword) in the
search box in the top right hand corner of the home page.
If the user knows to click on the Events navigation tab, she will be able to click it and go
directly to the appropriate page. This page will load information, pictures, and links
associated with each upcoming local swap event in Pittsburgh.