The document discusses various themes related to the look, feel, navigation, organization of information, search experience, data visualization, and use of maps on statistical websites. It provides examples of different websites that demonstrate these themes well or poorly, such as websites that facilitate dynamic browsing versus linear searching, utilize interaction and customization in data visualization, or use familiar map interfaces. The purpose seems to be analyzing competitors' approaches to these user experience elements.

1. Competitor Analysis
Summary Presentation
1

2. ‘Look and Feel’ & Navigation - themes
1.Monochrome & single colour
2.Flat design, white space
3.Centre-staging search ‘app’
4.Customising use of space
2

3. ‘Look and Feel’ & Navigation - themes
1.Monochrome & single colour
2.Flat design, white space
http://www.gapminder.org
3.Centre-staging search ‘app’
4.Customising use of space
http://www.devinfo.org
3

4. ‘Look and Feel’ & Navigation - themes
1.Monochrome & single colour
2.Flat design, white space
http://www.bom.gov.au
3.Centre-staging search ‘app’
4.Customising use of space
http://www.oecd.org/statistics/
4

5. ‘Look and Feel’ & Navigation - themes
1.Monochrome & single colour
2.Flat design, white space
http://www.google.com.au
3.Centre-staging search ‘app’
4.Customising use of space
http://www.devinfo.org
5

6. ‘Look and Feel’ & Navigation - themes
1.Monochrome & single colour
2.Flat design, white space
http://investa2.dgpreview.com.au/office/portfolio/filtered/location:
3/ownership:17/#
3.Centre-staging search ‘app’
4.Customising use of space
http://www.ahw.gov.ab.ca/IHDA_Retrieval/
6

7. ‘Look and Feel’ & Navigation - themes
1.Monochrome & single colour
2.Flat design, white space
http://investa2.dgpreview.com.au/office/portfolio/filtered/location:
3/ownership:17/#
3.Centre-staging search ‘app’
4.Customising use of space
http://www.ahw.gov.ab.ca/IHDA_Retrieval/
7

8. Organising Information - themes
1.Natural language terminology
2.‘At-a-glance’ category browse
3.User location within structure
4.User identities, ‘reverse persona’
8

9. Organising Information - themes
1.Natural language terminology
2.‘At-a-glance’ category browse
http://www.bocsar.nsw.gov.au/Lawlink/bocsar/ll_bocsar.nsf/pages/
bocsar_onlinequeries
3.User location within structure
4.User identities, ‘reverse persona’
http://www.devinfo.org
9

10. Organising Information - themes
1.Natural language terminology
2.‘At-a-glance’ category browse
http://www.qantas.com.au/travel/airlines/home/au/en
3.User location within structure
4.User identities, ‘reverse persona’
http://ec.europa.eu/health/indicators/indicators/
10

11. Organising Information - themes
1.Natural language terminology
2.‘At-a-glance’ category browse
http://www.sbs.com.au/censusexplorer/
3.User location within structure
http://www.aihw.gov.au/chi/
4.User identities, ‘reverse persona’
http://www.bocsar.nsw.gov.au/Lawlink/bocsar/ll_bocsar.nsf/pages/
bocsar_onlinequeries
11

12. Organising Information - themes
1.Natural language terminology
2.‘At-a-glance’ category browse
http://www.abs.gov.au/websitedbs/D3310114.nsf/home/First+Visit?
opendocument#from-banner=GT
3.User location within structure
4.User identities, ‘reverse persona’
http://www.statcan.gc.ca/start-debut-eng.html
12

13. The ‘Search experience’ - themes
1.Facilitating a conversation with
metadata (Targeted, linear
search - for static information
needs)
2. Facilitating a conversation with
content (Browsing, ‘Berrypicking’
- for dynamic information needs)
13

14. The ‘Search experience’ - themes
1.Facilitating a conversation with
metadata (Targeted, linear
search - for static information
http://www.oecd.org/statistics/
needs)
http://www.google.com.au/
2. Facilitating a conversation with
content (Browsing, ‘Berrypicking’
- for dynamic information needs)
http://www.wolfranalpha.com/
14

15. The ‘Search experience’ - themes
1.Facilitating a conversation with
metadata (Targeted, linear
search - for static information
needs)
http://www.health.alberta.ca/health-info/IHDA-Geographic/
COPD/incidence-agestandard/atlas.html
2. Facilitating a conversation with
content (Browsing, ‘Berrypicking’
- for dynamic information needs)
http://www.gapminder.org
15

16. The ‘Search experience’ - themes
1.Facilitating a conversation with
metadata (Targeted, linear
search - for static information
needs)
2. Facilitating a conversation with
content (Browsing, ‘Berrypicking’
- for dynamic information needs)
http://www.myhealthycommunities.gov.au/medicare-local/ml106
16

17. The ‘Search experience’ - themes
Facilitates dynamic
browsing well
Facilitates both badly
Facilitates both well
Facilitates linear
searching well
17

18. The ‘Search experience’ - themes
Links to related
information
Facilitates dynamic
browsing well
Content previews in
search results
Facilitates both badly
‘Atlas’ style
dataviz portal
Facilitates both well
Responsive
search bar
Facilitates linear
searching well
Lots of questions
before any results/
content returned
18

19. Data visualisation - themes
1.Understanding through
interaction and customisation
2.Understanding through
summary and compare
3.Best aesthetic strategies
4.Generating dynamic
visualisations
19

20. Data visualisation - themes
1.Understanding through
interaction and customisation
2.Understanding through
summary and compare
http://www.sbs.com.au/censusexplorer/
3.Best aesthetic strategies
4.Generating dynamic
visualisations
http://www.nhs.uk/Tools/Pages/NHSAtlasofrisk.aspx
20

21. Data visualisation - themes
1.Understanding through
interaction and customisation
2.Understanding through
summary and compare
http://ec.europa.eu/health/indicators/indicators/
3.Best aesthetic strategies
4.Generating dynamic
visualisations
http://www.devinfo.org
21

22. Data visualisation - themes
1.Understanding through
interaction and customisation
http://www.health.alberta.ca/health-info/IHDA-Geographic/
COPD/incidence-agestandard/atlas.html
2.Understanding through
summary and compare
3.Best aesthetic strategies
http://www.sbs.com.au/censusexplorer/
4.Generating dynamic
visualisations
http://www.aihw.gov.au/chi/
22

23. Data visualisation - themes
1.Understanding through
interaction and customisation
2.Understanding through
summary and compare
http://ec.europa.eu/health/indicators/indicators/
3.Best aesthetic strategies
4.Generating dynamic
visualisations
http://www.healthmetricsandevaluation.org/tools/data-visualizations
23

24. Data visualisation - themes
1.Understanding through
interaction and customisation
2.Understanding through
summary and compare
http://www.myhealthycommunities.gov.au/medicare-local/ml106
3.Best aesthetic strategies
4.Generating dynamic
visualisations
http://two-n.com/wnyc/
24

25. Data visualisation - themes
1.Understanding through
interaction and customisation
2.Understanding through
summary and compare
3.Best aesthetic strategies
4.Generating dynamic
visualisations
25

26. Use of maps - themes
1.Familiar map interfaces and
conventions
2.Displaying supporting text
3.Interacting with map data
layers
26

27. Use of maps - themes
1.Familiar map interfaces and
conventions
2.Displaying supporting text
3.Interacting with map data
layers
27

28. Use of maps - themes
1.Familiar map interfaces and
conventions
2.Displaying supporting text
http://two-n.com/wnyc/
3.Interacting with map data
layers
http://www.sbs.com.au/censusexplorer/
28

29. Use of maps - themes
1.Familiar map interfaces and
conventions
http://www.health.vic.gov.au/healthstatus/interactive/atlas.htm
2.Displaying supporting text
3.Interacting with map data
layers
http://www.publichealth.gov.au/interactive-mapping/
29

30. Use of maps - themes
1.Familiar map interfaces and
conventions
2.Displaying supporting text
3.Interacting with map data
layers
http://www.bom.gov.au/australia/meteye/
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