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Bruce Bittles
Chief Investment Strategist
bbittles@rwbaird.com
941-906-2830
William Delwiche, CMT, CFA
Investment Strategist
wdelwiche@rwbaird.com
414-298-7802
Please refer to Appendix – Important Disclosures
Stock Market
The stock market broke out of a two-week losing streak last week with the S&P 500
Index gaining 1.5%. Stocks have been locked in a trading range for several months
on fears of trade wars offset by continued strength in the U.S. economy that is gaining
momentum. Friday’s employment report showed nonfarm payrolls growing faster than
forecast. More importantly, the Labor Department reported that the work force
expanded by 600,000. Wage growth was held in check, in part because of the
increase in the labor pool, which is seen as a positive as it likely keeps the Fed on a
measured path in monetary policy. The markets also appeared less concerned over
the flattening of the yield curve with the yield difference between the 2-year and 10-
year note falling to the lowest level since 2007. The contraction in the yield curve is
likely the result of lowered inflation expectations and the plunge in overseas returns
than a reflection of future economic activity. The latest jobs numbers and the best ISM data for the service sector since 2005
argues that GDP growth is solidly on track for annualized gains of 3.00% or more. The bottom line is that the strongest support for
the stock market remains the strength of the U.S. economy. This argues that any potential drawdowns this summer associated
with the mid-term elections will be minimal and reversed later in the year. Defensive sectors including utilities, consumer staples,
REITs and health care continue to gain in relative strength. The transition to defensive areas, according to Ned Davis Research,
is typical of what is seen in the summer months preceding mid-term elections.
The technical indicators argue for a continuation of the trading range that has been in effect since the February lows. Investor
sentiment indicators improved significantly the past two weeks suggesting over the near term stocks are likely to improve on last
week’s gains. The shift in investor psychology is seen in the reversal by the Ned Davis Daily Trading Sentiment Composite that
has moved from excessive optimism three weeks ago to excessive pessimism on Friday’s close. Stock market breadth, however,
remains problematic. Since the February lows, the stock market has become increasingly dependent on the technology sector for
overall performance. Within the tech sector a small percentage of stocks are responsible for most of the gains for the S&P 500
Index this year. The majority of S&P sectors are either down or flat for the year. We are also concerned by the performance of the
financial sector given the historical record as a leading indicator of the overall market. The fact that the financial sector is down for
the year with many leading banks trading below their 50- and 200-day moving averages suggests a cautious approach.
Additionally, within the financials sector, the broker-dealer group, which also has leading tendencies, is in the red for the year.
Sentiment
Current Week Previous Week Indication
CBOE 10-Day Put/Call Ratio
Below 83% is bearish; Above 95% is bullish
94% 83% Neutral
CBOE 3-Day Equity Put/Call Ratio
Below 55% is bearish; Above 65% is bullish
61% 67% Neutral
VIX Volatility Index
Below 11 is bearish; Above 20 is bullish
13.4 15.9 Neutral
American Association of Individual Investors
Twice as many bulls as bears is bearish; 2X more bears than
bulls is bullish
Bulls:
Bears:
28.4%
40.8%
Bulls:
Bears:
38.7%
26.2%
Neutral
Investors Intelligence (Advisory Services)
55% bulls considered bearish/more than 35% bears is bullish
Bulls:
Bears:
47.1 %
18.6%
Bulls:
Bears:
47.6%
18.4 %
Neutral
National Assoc. of Active Investment Mgrs. (NAAIM)
Below 30% is bullish; Above 80% is bearish
76% 88% Neutral
Ned Davis Research Crowd Sentiment Poll Optimism Fading Optimism Excessive Neutral
Ned Davis Research Daily Trading Sentiment Composite Pessimism Excessive Optimism Fading Bullish
Weekly Market Notes
July 9, 2018
Dow Industrials 24456
S&P 500 2759
Baird Market and Investment Strategy
Summary
Economy: Latest economic data points
to economy growing at annual rate of
3.2%; June jobs numbers better than
expected; June ISM Service Activity
Index highest level since 2005
Fed Policy: Strong job growth and little
change in wages allow the Federal
Reserve to proceed with measured
interest rate increases
Weekly Market Notes
Robert W. Baird & Co. Page 2 of 3
Appendix – Important Disclosures and Analyst Certification
This is not a complete analysis of every material fact regarding any company, industry or security. The opinions
expressed here reflect our judgment at this date and are subject to change. The information has been obtained
from sources we consider to be reliable, but we cannot guarantee the accuracy.
ADDITIONAL INFORMATION ON COMPANIES MENTIONED HEREIN IS AVAILABLE UPON REQUEST
The Dow Jones Industrial Average, S&P 500, S&P 400 and Russell 2000 and any other indices mentioned are
unmanaged common stock indices used to measure and report performance of various sectors of the stock
market; direct investment in indices is not available. Baird is exempt from the requirement to hold an Australian
financial services license. Baird is regulated by the United States Securities and Exchange Commission, FINRA,
and various other self-regulatory organizations and those laws and regulations may differ from Australian laws.
This report has been prepared in accordance with the laws and regulations governing United States broker-
dealers and not Australian laws.
United Kingdom (“UK”) disclosure requirements for the purpose of distributing this research into the UK
and other countries for which Robert W. Baird Limited holds a MiFID passport.
The contents of this report may contain an "investment recommendation", as defined by the Market Abuse
Regulation EU No 596/2014 ("MAR"). This report does not contain a “personal recommendation” or “investment
advice”, as defined by the Market in Financial Instruments Directive 2014/65/EU (“MiFID”). Please therefore be
aware of the important disclosures outlined below. Unless otherwise stated, this report was completed and first
disseminated at the date and time provided on the timestamp of the report. If you would like further information
on dissemination times, please contact us. The views contained in this report: (i) do not necessarily correspond
to, and may differ from, the views of Robert W. Baird Limited or any other entity within the Baird Group, in
particular Robert W. Baird & Co. Incorporated; and (ii) may differ from the views of another individual of Robert
W. Baird Limited.
This material is distributed in the UK and the European Economic Area (“EEA”) by Robert W. Baird Limited,
which has an office at Finsbury Circus House, 15 Finsbury Circus, London EC2M 7EB and is authorized and
regulated by the Financial Conduct Authority (“FCA”) in the UK.
For the purposes of the FCA requirements, this investment research report is classified as investment research
and is objective. This material is only directed at and is only made available to persons in the EEA who would
satisfy the criteria of being "Professional" investors under MiFID and to persons in the UK falling within Articles
19, 38, 47, and 49 of the Financial Services and Markets Act of 2000 (Financial Promotion) Order 2005 (all such
persons being referred to as “relevant persons”). Accordingly, this document is intended only for persons
regarded as investment professionals (or equivalent) and is not to be distributed to or passed onto any other
person (such as persons who would be classified as Retail clients under MiFID).
All substantially material sources of the information contained in this report are disclosed. All sources of
information in this report are reliable, but where there is any doubt as to reliability of a particular source, this is
clearly indicated. There is no intention to update this report in future. Where, for any reason, an update is made,
this will be made clear in writing on the research report. Such instances will be occasional only.
Investment involves risk. The price of securities may fluctuate and past performance is not indicative of future
results. Any recommendation contained in the research report does not have regard to the specific investment
objectives, financial situation and the particular needs of any individuals. You are advised to exercise caution in
relation to the research report. If you are in any doubt about any of the contents of this document, you should
obtain independent professional advice.
Robert W. Baird Limited and Robert W. Baird & Co. Incorporated have in place organisational and administrative
arrangements for the prevention, avoidance, and disclosure of conflicts of interest with respect to research
recommendations. Robert W. Baird Limited’s Conflicts of Interest Policy, available here, outlines the approach
Weekly Market Notes
Robert W. Baird & Co. Page 3 of 3
Robert W. Baird Limited takes in relation to conflicts of interest and includes detail as to its procedures in place to
identify, manage and control conflicts of interest. Robert W. Baird Limited and or one of its affiliates may be party
to an agreement with the issuer that is the subject of this report relating to the provision of services of investment
firms. Robert W. Baird & Co. Incorporated’s policies and procedures are designed to identify and effectively
manage conflicts of interest related to the preparation and content of research reports and to promote objective
and reliable research that reflects the truly held opinions of research analysts. Robert W. Baird & Co.
Incorporated’s research analysts certify on a quarterly basis that such research reports accurately reflect their
personal views.
This material is strictly confidential to the recipient and not intended for persons in jurisdictions where the
distribution or publication of this research report is not permitted under the applicable laws or regulations of such
jurisdiction.
Robert W. Baird Limited is exempt from the requirement to hold an Australian financial services license and is
regulated by the FCA under UK laws, which may differ from Australian laws. As such, this document has not
been prepared in accordance with Australian laws.
Copyright 2018 Robert W. Baird & Co. Incorporated

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Weekly Market Notes for July 9, 2018

  • 1. Bruce Bittles Chief Investment Strategist bbittles@rwbaird.com 941-906-2830 William Delwiche, CMT, CFA Investment Strategist wdelwiche@rwbaird.com 414-298-7802 Please refer to Appendix – Important Disclosures Stock Market The stock market broke out of a two-week losing streak last week with the S&P 500 Index gaining 1.5%. Stocks have been locked in a trading range for several months on fears of trade wars offset by continued strength in the U.S. economy that is gaining momentum. Friday’s employment report showed nonfarm payrolls growing faster than forecast. More importantly, the Labor Department reported that the work force expanded by 600,000. Wage growth was held in check, in part because of the increase in the labor pool, which is seen as a positive as it likely keeps the Fed on a measured path in monetary policy. The markets also appeared less concerned over the flattening of the yield curve with the yield difference between the 2-year and 10- year note falling to the lowest level since 2007. The contraction in the yield curve is likely the result of lowered inflation expectations and the plunge in overseas returns than a reflection of future economic activity. The latest jobs numbers and the best ISM data for the service sector since 2005 argues that GDP growth is solidly on track for annualized gains of 3.00% or more. The bottom line is that the strongest support for the stock market remains the strength of the U.S. economy. This argues that any potential drawdowns this summer associated with the mid-term elections will be minimal and reversed later in the year. Defensive sectors including utilities, consumer staples, REITs and health care continue to gain in relative strength. The transition to defensive areas, according to Ned Davis Research, is typical of what is seen in the summer months preceding mid-term elections. The technical indicators argue for a continuation of the trading range that has been in effect since the February lows. Investor sentiment indicators improved significantly the past two weeks suggesting over the near term stocks are likely to improve on last week’s gains. The shift in investor psychology is seen in the reversal by the Ned Davis Daily Trading Sentiment Composite that has moved from excessive optimism three weeks ago to excessive pessimism on Friday’s close. Stock market breadth, however, remains problematic. Since the February lows, the stock market has become increasingly dependent on the technology sector for overall performance. Within the tech sector a small percentage of stocks are responsible for most of the gains for the S&P 500 Index this year. The majority of S&P sectors are either down or flat for the year. We are also concerned by the performance of the financial sector given the historical record as a leading indicator of the overall market. The fact that the financial sector is down for the year with many leading banks trading below their 50- and 200-day moving averages suggests a cautious approach. Additionally, within the financials sector, the broker-dealer group, which also has leading tendencies, is in the red for the year. Sentiment Current Week Previous Week Indication CBOE 10-Day Put/Call Ratio Below 83% is bearish; Above 95% is bullish 94% 83% Neutral CBOE 3-Day Equity Put/Call Ratio Below 55% is bearish; Above 65% is bullish 61% 67% Neutral VIX Volatility Index Below 11 is bearish; Above 20 is bullish 13.4 15.9 Neutral American Association of Individual Investors Twice as many bulls as bears is bearish; 2X more bears than bulls is bullish Bulls: Bears: 28.4% 40.8% Bulls: Bears: 38.7% 26.2% Neutral Investors Intelligence (Advisory Services) 55% bulls considered bearish/more than 35% bears is bullish Bulls: Bears: 47.1 % 18.6% Bulls: Bears: 47.6% 18.4 % Neutral National Assoc. of Active Investment Mgrs. (NAAIM) Below 30% is bullish; Above 80% is bearish 76% 88% Neutral Ned Davis Research Crowd Sentiment Poll Optimism Fading Optimism Excessive Neutral Ned Davis Research Daily Trading Sentiment Composite Pessimism Excessive Optimism Fading Bullish Weekly Market Notes July 9, 2018 Dow Industrials 24456 S&P 500 2759 Baird Market and Investment Strategy Summary Economy: Latest economic data points to economy growing at annual rate of 3.2%; June jobs numbers better than expected; June ISM Service Activity Index highest level since 2005 Fed Policy: Strong job growth and little change in wages allow the Federal Reserve to proceed with measured interest rate increases
  • 2. Weekly Market Notes Robert W. Baird & Co. Page 2 of 3 Appendix – Important Disclosures and Analyst Certification This is not a complete analysis of every material fact regarding any company, industry or security. The opinions expressed here reflect our judgment at this date and are subject to change. The information has been obtained from sources we consider to be reliable, but we cannot guarantee the accuracy. ADDITIONAL INFORMATION ON COMPANIES MENTIONED HEREIN IS AVAILABLE UPON REQUEST The Dow Jones Industrial Average, S&P 500, S&P 400 and Russell 2000 and any other indices mentioned are unmanaged common stock indices used to measure and report performance of various sectors of the stock market; direct investment in indices is not available. Baird is exempt from the requirement to hold an Australian financial services license. Baird is regulated by the United States Securities and Exchange Commission, FINRA, and various other self-regulatory organizations and those laws and regulations may differ from Australian laws. This report has been prepared in accordance with the laws and regulations governing United States broker- dealers and not Australian laws. United Kingdom (“UK”) disclosure requirements for the purpose of distributing this research into the UK and other countries for which Robert W. Baird Limited holds a MiFID passport. The contents of this report may contain an "investment recommendation", as defined by the Market Abuse Regulation EU No 596/2014 ("MAR"). This report does not contain a “personal recommendation” or “investment advice”, as defined by the Market in Financial Instruments Directive 2014/65/EU (“MiFID”). Please therefore be aware of the important disclosures outlined below. Unless otherwise stated, this report was completed and first disseminated at the date and time provided on the timestamp of the report. If you would like further information on dissemination times, please contact us. The views contained in this report: (i) do not necessarily correspond to, and may differ from, the views of Robert W. Baird Limited or any other entity within the Baird Group, in particular Robert W. Baird & Co. Incorporated; and (ii) may differ from the views of another individual of Robert W. Baird Limited. This material is distributed in the UK and the European Economic Area (“EEA”) by Robert W. Baird Limited, which has an office at Finsbury Circus House, 15 Finsbury Circus, London EC2M 7EB and is authorized and regulated by the Financial Conduct Authority (“FCA”) in the UK. For the purposes of the FCA requirements, this investment research report is classified as investment research and is objective. This material is only directed at and is only made available to persons in the EEA who would satisfy the criteria of being "Professional" investors under MiFID and to persons in the UK falling within Articles 19, 38, 47, and 49 of the Financial Services and Markets Act of 2000 (Financial Promotion) Order 2005 (all such persons being referred to as “relevant persons”). Accordingly, this document is intended only for persons regarded as investment professionals (or equivalent) and is not to be distributed to or passed onto any other person (such as persons who would be classified as Retail clients under MiFID). All substantially material sources of the information contained in this report are disclosed. All sources of information in this report are reliable, but where there is any doubt as to reliability of a particular source, this is clearly indicated. There is no intention to update this report in future. Where, for any reason, an update is made, this will be made clear in writing on the research report. Such instances will be occasional only. Investment involves risk. The price of securities may fluctuate and past performance is not indicative of future results. Any recommendation contained in the research report does not have regard to the specific investment objectives, financial situation and the particular needs of any individuals. You are advised to exercise caution in relation to the research report. If you are in any doubt about any of the contents of this document, you should obtain independent professional advice. Robert W. Baird Limited and Robert W. Baird & Co. Incorporated have in place organisational and administrative arrangements for the prevention, avoidance, and disclosure of conflicts of interest with respect to research recommendations. Robert W. Baird Limited’s Conflicts of Interest Policy, available here, outlines the approach
  • 3. Weekly Market Notes Robert W. Baird & Co. Page 3 of 3 Robert W. Baird Limited takes in relation to conflicts of interest and includes detail as to its procedures in place to identify, manage and control conflicts of interest. Robert W. Baird Limited and or one of its affiliates may be party to an agreement with the issuer that is the subject of this report relating to the provision of services of investment firms. Robert W. Baird & Co. Incorporated’s policies and procedures are designed to identify and effectively manage conflicts of interest related to the preparation and content of research reports and to promote objective and reliable research that reflects the truly held opinions of research analysts. Robert W. Baird & Co. Incorporated’s research analysts certify on a quarterly basis that such research reports accurately reflect their personal views. This material is strictly confidential to the recipient and not intended for persons in jurisdictions where the distribution or publication of this research report is not permitted under the applicable laws or regulations of such jurisdiction. Robert W. Baird Limited is exempt from the requirement to hold an Australian financial services license and is regulated by the FCA under UK laws, which may differ from Australian laws. As such, this document has not been prepared in accordance with Australian laws. Copyright 2018 Robert W. Baird & Co. Incorporated