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Please refer to Appendix – Important Disclosures.
Investor Pessimism Emerges As Stocks Test Lows
Volatility remained elevated this week as stocks came under renewed pressure. Year-to-date gains have been
largely erased and the popular averages have moved towards or through their October lows. The poor
breadth backdrop suggests that it may still be premature to be looking for a meaningful turn higher. Even once
a meaningful low is in place, a period of testing and consolidation may be necessary to repair the technical
damage done during the recent selling. Accompanying this week’s decline has been evidence of increased
investor pessimism, which from a contrarian perspective is a healthy development.
The AAII data this week showed bulls falling to 25% and bears rising to 47%. The NAAIM Exposure index fell to
31%, with median equity exposure at 30%. These sentiment indicators are showing the most pessimism since
early 2016, as stocks were emerging from the most recent cyclical downturn. The Investors Intelligence data,
however, has been slower to react. On that survey, bulls (40%) continue to outnumber bears (20%) by two-to-
one.
Sustainable lows in the stock market typically emerge as investors throw in the towel, and this tends not to
happen when investors maintain an optimistic outlook for stocks. The emergence of investor pessimism
provides an environment in which panic lows can be made. The lack of panic selling as stocks have lost ground
over the past two months has been conspicuous by its absence and can be attributed to some degree to a
buy-the-dip optimism that has prevented all-out selling from emerging.
Bottom line: Latent investor optimism has prevented panic selling from emerging. Evidence that pessimism is
on the rise could mean a further uptick in volatility, but it is also more supportive of an environment in which
meaningful lows can be made.
Stock Market Update
November 23, 2018
Baird Market and Investment Strategy
William Delwiche, CMT, CFA
Investment Strategist
wdelwiche@rwbaird.com
414-298-7802
Mid-Week Market News
Robert W. Baird & Co. Page 2 of 3
Appendix – Important Disclosures and Analyst Certification
Analyst Certification
The senior research analyst(s) certifies that the views expressed in this research report and/or
financial model accurately reflect such senior analyst's personal views about the subject securities or
issuers and that no part of his or her compensation was, is, or will be directly or indirectly related to the
specific recommendations or views contained in the research report.
Disclaimers
This is not a complete analysis of every material fact regarding any company, industry or security. The
opinions expressed here reflect our judgment at this date and are subject to change. The information
has been obtained from sources we consider to be reliable, but we cannot guarantee the accuracy.
ADDITIONAL INFORMATION ON COMPANIES MENTIONED HEREIN IS AVAILABLE UPON
REQUEST
The Dow Jones Industrial Average, S&P 500, S&P 400 and Russell 2000 and any other indices
mentioned are unmanaged common stock indices used to measure and report performance of various
sectors of the stock market; direct investment in indices is not available. Baird is exempt from the
requirement to hold an Australian financial services license. Baird is regulated by the United States
Securities and Exchange Commission, FINRA, and various other self-regulatory organizations and
those laws and regulations may differ from Australian laws. This report has been prepared in
accordance with the laws and regulations governing United States broker-dealers and not Australian
laws.
United Kingdom (“UK”) disclosure requirements for the purpose of distributing this research
into the UK and other countries for which Robert W. Baird Limited holds a MiFID passport.
The contents of this report may contain an "investment recommendation", as defined by the Market
Abuse Regulation EU No 596/2014 ("MAR"). This report does not contain a “personal
recommendation” or “investment advice”, as defined by the Market in Financial Instruments Directive
2014/65/EU (“MiFID”). Please therefore be aware of the important disclosures outlined below. Unless
otherwise stated, this report was completed and first disseminated at the date and time provided on
the timestamp of the report. If you would like further information on dissemination times, please
contact us. The views contained in this report: (i) do not necessarily correspond to, and may differ
from, the views of Robert W. Baird Limited or any other entity within the Baird Group, in particular
Robert W. Baird & Co. Incorporated; and (ii) may differ from the views of another individual of Robert
W. Baird Limited.
This material is distributed in the UK and the European Economic Area (“EEA”) by Robert W. Baird
Limited, which has an office at Finsbury Circus House, 15 Finsbury Circus, London EC2M 7EB and is
authorized and regulated by the Financial Conduct Authority (“FCA”) in the UK.
For the purposes of the FCA requirements, this investment research report is classified as investment
research and is objective. This material is only directed at and is only made available to persons in the
EEA who would satisfy the criteria of being "Professional" investors under MiFID and to persons in the
Mid-Week Market News
Robert W. Baird & Co. Page 3 of 3
UK falling within Articles 19, 38, 47, and 49 of the Financial Services and Markets Act of 2000
(Financial Promotion) Order 2005 (all such persons being referred to as “relevant persons”).
Accordingly, this document is intended only for persons regarded as investment professionals (or
equivalent) and is not to be distributed to or passed onto any other person (such as persons who
would be classified as Retail clients under MiFID).
All substantially material sources of the information contained in this report are disclosed. All sources
of information in this report are reliable, but where there is any doubt as to reliability of a particular
source, this is clearly indicated. There is no intention to update this report in future. Where, for any
reason, an update is made, this will be made clear in writing on the research report. Such instances
will be occasional only.
Investment involves risk. The price of securities may fluctuate and past performance is not indicative of
future results. Any recommendation contained in the research report does not have regard to the
specific investment objectives, financial situation and the particular needs of any individuals. You are
advised to exercise caution in relation to the research report. If you are in any doubt about any of the
contents of this document, you should obtain independent professional advice.
Robert W. Baird Limited and Robert W. Baird & Co. Incorporated have in place organisational and
administrative arrangements for the prevention, avoidance, and disclosure of conflicts of interest with
respect to research recommendations. Robert W. Baird Limited’s Conflicts of Interest Policy, available
here, outlines the approach Robert W. Baird Limited takes in relation to conflicts of interest and
includes detail as to its procedures in place to identify, manage and control conflicts of interest. Robert
W. Baird Limited and or one of its affiliates may be party to an agreement with the issuer that is the
subject of this report relating to the provision of services of investment firms. Robert W. Baird & Co.
Incorporated’s policies and procedures are designed to identify and effectively manage conflicts of
interest related to the preparation and content of research reports and to promote objective and
reliable research that reflects the truly held opinions of research analysts. Robert W. Baird & Co.
Incorporated’s research analysts certify on a quarterly basis that such research reports accurately
reflect their personal views.
This material is strictly confidential to the recipient and not intended for persons in jurisdictions where
the distribution or publication of this research report is not permitted under the applicable laws or
regulations of such jurisdiction.
Robert W. Baird Limited is exempt from the requirement to hold an Australian financial services license
and is regulated by the FCA under UK laws, which may differ from Australian laws. As such, this
document has not been prepared in accordance with Australian laws.
Copyright 2018 Robert W. Baird & Co. Incorporated

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Stock Market Update

  • 1. Please refer to Appendix – Important Disclosures. Investor Pessimism Emerges As Stocks Test Lows Volatility remained elevated this week as stocks came under renewed pressure. Year-to-date gains have been largely erased and the popular averages have moved towards or through their October lows. The poor breadth backdrop suggests that it may still be premature to be looking for a meaningful turn higher. Even once a meaningful low is in place, a period of testing and consolidation may be necessary to repair the technical damage done during the recent selling. Accompanying this week’s decline has been evidence of increased investor pessimism, which from a contrarian perspective is a healthy development. The AAII data this week showed bulls falling to 25% and bears rising to 47%. The NAAIM Exposure index fell to 31%, with median equity exposure at 30%. These sentiment indicators are showing the most pessimism since early 2016, as stocks were emerging from the most recent cyclical downturn. The Investors Intelligence data, however, has been slower to react. On that survey, bulls (40%) continue to outnumber bears (20%) by two-to- one. Sustainable lows in the stock market typically emerge as investors throw in the towel, and this tends not to happen when investors maintain an optimistic outlook for stocks. The emergence of investor pessimism provides an environment in which panic lows can be made. The lack of panic selling as stocks have lost ground over the past two months has been conspicuous by its absence and can be attributed to some degree to a buy-the-dip optimism that has prevented all-out selling from emerging. Bottom line: Latent investor optimism has prevented panic selling from emerging. Evidence that pessimism is on the rise could mean a further uptick in volatility, but it is also more supportive of an environment in which meaningful lows can be made. Stock Market Update November 23, 2018 Baird Market and Investment Strategy William Delwiche, CMT, CFA Investment Strategist wdelwiche@rwbaird.com 414-298-7802
  • 2. Mid-Week Market News Robert W. Baird & Co. Page 2 of 3 Appendix – Important Disclosures and Analyst Certification Analyst Certification The senior research analyst(s) certifies that the views expressed in this research report and/or financial model accurately reflect such senior analyst's personal views about the subject securities or issuers and that no part of his or her compensation was, is, or will be directly or indirectly related to the specific recommendations or views contained in the research report. Disclaimers This is not a complete analysis of every material fact regarding any company, industry or security. The opinions expressed here reflect our judgment at this date and are subject to change. The information has been obtained from sources we consider to be reliable, but we cannot guarantee the accuracy. ADDITIONAL INFORMATION ON COMPANIES MENTIONED HEREIN IS AVAILABLE UPON REQUEST The Dow Jones Industrial Average, S&P 500, S&P 400 and Russell 2000 and any other indices mentioned are unmanaged common stock indices used to measure and report performance of various sectors of the stock market; direct investment in indices is not available. Baird is exempt from the requirement to hold an Australian financial services license. Baird is regulated by the United States Securities and Exchange Commission, FINRA, and various other self-regulatory organizations and those laws and regulations may differ from Australian laws. This report has been prepared in accordance with the laws and regulations governing United States broker-dealers and not Australian laws. United Kingdom (“UK”) disclosure requirements for the purpose of distributing this research into the UK and other countries for which Robert W. Baird Limited holds a MiFID passport. The contents of this report may contain an "investment recommendation", as defined by the Market Abuse Regulation EU No 596/2014 ("MAR"). This report does not contain a “personal recommendation” or “investment advice”, as defined by the Market in Financial Instruments Directive 2014/65/EU (“MiFID”). Please therefore be aware of the important disclosures outlined below. Unless otherwise stated, this report was completed and first disseminated at the date and time provided on the timestamp of the report. If you would like further information on dissemination times, please contact us. The views contained in this report: (i) do not necessarily correspond to, and may differ from, the views of Robert W. Baird Limited or any other entity within the Baird Group, in particular Robert W. Baird & Co. Incorporated; and (ii) may differ from the views of another individual of Robert W. Baird Limited. This material is distributed in the UK and the European Economic Area (“EEA”) by Robert W. Baird Limited, which has an office at Finsbury Circus House, 15 Finsbury Circus, London EC2M 7EB and is authorized and regulated by the Financial Conduct Authority (“FCA”) in the UK. For the purposes of the FCA requirements, this investment research report is classified as investment research and is objective. This material is only directed at and is only made available to persons in the EEA who would satisfy the criteria of being "Professional" investors under MiFID and to persons in the
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