10685
00:00:22
Business in the 21st century is moving farther and faster than ever before.
00:00:27
The new global marketplace will bring with it a unique set of opportunities and challenges.
00:00:32
How we face these challenges will define the business ethics for the new century.
00:00:38
For increasingly, business problems are ethical problems.
00:00:43
Sometimes the issue is kids' stuff, as when video designers find that increased sales means increased violence.
00:00:51
Other times it's a matter of life or death, as when the demand for clean energy results in the near extinction of Northwest salmon.
00:01:00
Or sometimes the issue will be overseas where third-world development ends up supporting worker exploitation.
00:01:08
Some may view business and ethics as incompatible, a luxury businesses cannot afford.
00:01:14
And yet the case for business ethics in the 21st century is a strong one.
00:01:26
I think ethics is an approach towards decision making in which one tries to think about the moral principles that underlie decisions.
00:01:37
In my experience, nine times out of 10, what happens is that people made a bad decision.
00:01:42
They rushed it.
00:01:43
They didn't see some of the consequences of what were going to happen and then down the road the consequences hit them and they say, oh, I just wish I had thought this thing through.
00:02:00
Ethical dilemmas are different than moral temptations.
00:02:03
Temptation is a clear case of right versus wrong.
00:02:07
When we find a wallet lying in the street, there is no good or justifiable reason for taking it.
00:02:13
It is tempting to pocket it and run but the right answer is to return it to its owner.
00:02:18
The choice is clear, right versus wrong.
00:02:22
With an ethical dilemma, the right choice is not so obvious.
00:02:26
You have two acceptable alternatives, right versus right, a matter of ethics.
00:02:32
In the business world, this might mean a choice between long range and short range goals, between loyalty to a coworker versus loyalty to the company, between the quest for profits and
the need for public accountability.
00:02:53
What we're doing and what we're testing frequently involves the safety of people's lives and so there's a higher principle.
00:03:01
Northrop Grumman in Los Angeles designs, develops, and manufactures aircraft and electronic systems for military use.
00:03:09
The competition in this industry is intense and the public accountability, strict.
00:03:15
Here, business ethics is a high priority.
00:03:19
After a while, it becomes clear that the rules don't cover every situation.
00:03:25
There are a number of gray areas.
Firefox https://fod-infobase-com.libraryresources.columbiasouthern.edu/p_View...
1 of 5 8/24/2021, 2:50 PM
00:03:27
So managers would frequently raise the issue as to, what do I do in this particular situation?
00:03:33
Hi, Frank, do you have a minute?
00:03:34
Yeah, sur ...
PANDITA RAMABAI- Indian political thought GENDER.pptx
10685000022Business in the 21st century is moving fa
1. 10685
00:00:22
Business in the 21st century is moving farther and faster than
ever before.
00:00:27
The new global marketplace will bring with it a unique set of
opportunities and challenges.
00:00:32
How we face these challenges will define the business ethics for
the new century.
00:00:38
For increasingly, business problems are ethical problems.
00:00:43
Sometimes the issue is kids' stuff, as when video designers find
that increased sales means increased violence.
00:00:51
Other times it's a matter of life or death, as when the demand
for clean energy results in the near extinction of Northwest
salmon.
2. 00:01:00
Or sometimes the issue will be overseas where third-world
development ends up supporting worker exploitation.
00:01:08
Some may view business and ethics as incompatible, a luxury
businesses cannot afford.
00:01:14
And yet the case for business ethics in the 21st century is a
strong one.
00:01:26
I think ethics is an approach towards decision making in which
one tries to think about the moral principles that underlie
decisions.
00:01:37
In my experience, nine times out of 10, what happens is that
people made a bad decision.
00:01:42
They rushed it.
00:01:43
They didn't see some of the consequences of what were going to
happen and then down the road the consequences hit them and
they say, oh, I just wish I had thought this thing through.
3. 00:02:00
Ethical dilemmas are different than moral temptations.
00:02:03
Temptation is a clear case of right versus wrong.
00:02:07
When we find a wallet lying in the street, there is no good or
justifiable reason for taking it.
00:02:13
It is tempting to pocket it and run but the right answer is to
return it to its owner.
00:02:18
The choice is clear, right versus wrong.
00:02:22
With an ethical dilemma, the right choice is not so obvious.
00:02:26
You have two acceptable alternatives, right versus right, a
matter of ethics.
00:02:32
In the business world, this might mean a choice between long
range and short range goals, between loyalty to a coworker
versus loyalty to the company, between the quest for profits and
4. the need for public accountability.
00:02:53
What we're doing and what we're testing frequently involves the
safety of people's lives and so there's a higher principle.
00:03:01
Northrop Grumman in Los Angeles designs, develops, and
manufactures aircraft and electronic systems for military use.
00:03:09
The competition in this industry is intense and the public
accountability, strict.
00:03:15
Here, business ethics is a high priority.
00:03:19
After a while, it becomes clear that the rules don't cover every
situation.
00:03:25
There are a number of gray areas.
Firefox https://fod-infobase-
com.libraryresources.columbiasouthern.edu/p_View...
1 of 5 8/24/2021, 2:50 PM
5. 00:03:27
So managers would frequently raise the issue as to, what do I do
in this particular situation?
00:03:33
Hi, Frank, do you have a minute?
00:03:34
Yeah, sure, come on in.
00:03:35
Someone who's a supplier to the company wants to give you a
gift.
00:03:39
And you have a business relationship but you also like the
person and you want to seem polite and the question is, can you
accept the gift?
00:03:49
Essentially what our the company program policy is, is that we
don't accept anything from suppliers.
00:03:55
It sends the message to people that there is this resource out
there and that we are interested in listening and in hearing what
your concerns are.
6. 00:04:04
Hello, you've reached the corporate open line.
00:04:05
This is Frank Daly.
00:04:07
So, let me ask you, does anyone else know about this that you
know of-- Frequently people who call the open line to report
something are very nervous.
00:04:13
They want to get what they say out quickly and get off the line
quickly.
00:04:17
So it's really important for us, I think, when we talk to them to
reassure them.
00:04:24
Because it may be something that they've carried for a while
and haven't known what to do with.
00:04:28
So it isn't a question that we're operating a policing function.
00:04:33
7. We're rather trying to encourage the vast majority of our
employees who bring good values to work every day to follow
them in the workplace.
00:04:46
When you're faced with an ethical dilemma, especially a
difficult one, one of the things that you have to do is to engage
in a fair amount of systematic analysis.
00:04:57
Here at Loyola Marymount University in Los Angeles, students
participate in an annual team competition that explores key
issues in business ethics.
00:05:06
This team is arguing the case against doing business in China.
00:05:11
Their job is to understand the legal, the financial, and the
ethical dimensions of the case and to propose a solution which
makes sense legally, financially, and ethically.
00:05:22
Because those are the demands in the real world.
00:05:24
We have a number of teams and the judges then evaluate how
the teams do.
00:05:30
8. And we have cash prizes for the winning teams.
00:05:34
It gives them a little more realistic understanding of what it is
that will be expected of them.
00:05:39
So that on the job, they aren't going to make some mistakes that
really could be career enders.
00:05:44
So I've worked for a number of years in accounting and I've
seen very unethical behavior.
00:05:52
I've left jobs because of and I refused to do them.
00:05:56
It's up to us to choose to make the right decision and stick to
our guns.
00:06:03
I'm glad that I'm going to be entering the workforce with a lot
of other students from this university that have been through a
curriculum that stresses ethical analysis of situations.
00:06:16
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2 of 5 8/24/2021, 2:50 PM
It's very hard to think through these moral issues and cope with
them on your own.
00:06:20
You really need to be able to engage in dialogue and develop a
sense of community with other people and talk to them about
these issues, talk to them about dilemmas, the alternatives.
00:06:30
And at the end of the day, hopefully that discussion will result
in a more informed decision.
00:06:34
I think for many students who haven't thought about these
issues it's a really eye-opening experience.
00:06:40
And they become quite engaged in the process.
00:06:42
They become persuaded that these issues are important and that
they need to think about them as managers.
00:06:48
10. And that's really, I think, where the payoff lies.
00:06:50
The value of studying ethics in business school is that what it
does is that it highlights for business school students that the
impacts of their decisions not only affect their bottom line, but
rather it shows them what the social and environmental
implications are of those decisions, that business school
students and everyone in society will be increasingly dealing
with them
and thinking about them in years to come.
00:07:15
There are two classic and contrasting resolution principles you
can use to evaluate ethical dilemmas.
00:07:23
One is ends based, the other, rules based.
00:07:26
These two very different approaches were articulated by two
very different individuals.
00:07:33
Nineteenth century English philosopher John Stuart Mill was
also a businessman.
00:07:38
11. His ends based approach went for practical results.
00:07:41
Mill believed ethical decision should be made on a cost/benefit
basis, the greatest good for the greatest number.
00:07:50
German philosopher Immanuel Kant believe how we act is more
important than what we achieve.
00:07:55
In his critique of pure reason, he emphasizes absolute standards
that outweigh practical results.
00:08:01
This rules based approach says that we all have principles that
should not be sacrificed, that ends don't justify means.
00:08:09
To make an ethical business decision often requires an
examination of both ends and means.
00:08:15
Just because something produces more people getting helped
than hurt doesn't mean that the action itself is right and wrong,
is it the case where someone's being manipula ted?
00:08:24
Is there lying going on?
12. 00:08:25
Is there cheating?
00:08:27
Is there something questionable about that?
00:08:29
I think that's the critical issue in business ethics is figuring out
when it's appropriate to weigh the interests of various
stakeholders, and be bound by the overall cost and benefits.
00:08:39
And when one says, this is an issue which strikes to a core
principle and value which I share, my company shares, my
culture shares, my religion shares, and this is a principle w hich
brooks no compromise.
00:08:53
Addressing an ethical dilemma can begin with three simple
steps.
00:08:57
First, identify the problem.
00:08:59
Is this an issue of right versus right, or right versus wrong?
13. 00:09:03
A temptation or a dilemma?
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00:09:05
Then, identify the stakeholders.
00:09:08
Who is effected?
00:09:09
And to what degree is each effected?
00:09:11
And finally, identify alternatives.
00:09:15
Often finding the right answer means involving the effected
parties.
00:09:21
Companies used to be private entities but large companies, for
example, are institutions that have impact on a lot of people.
14. 00:09:29
What we generally calls stakeholders are the shareholders and
we have an obligation to them.
00:09:34
We have an obligation to our employees, to our customers, to
our suppliers, because all of these people are effected by
decisions that are made and to the communities in which we
work.
00:09:45
So there is, many times, competing interests.
00:09:58
In a global marketplace, not only is it increasingly difficult to
determine stakeholders, it's increasingly difficult to establish
communal values, especially when your community is the world
itself.
00:10:11
At Northrop Grumman, workers were asked to devise their own
list of core values.
00:10:16
We had 2,000 people across the corporation involved in focus
groups and we asked them two questions.
00:10:22
15. What are the important values that you bring to work every day?
00:10:25
And, how would you like your company to be known?
00:10:28
And with all of the data and all the responses that we get back
from that, they converged on six themes actually, fairness,
honesty, integrity, respect for others, are kinds of thing that we
share where ever we go across the globe.
00:10:42
It's of course true that there are cultural differences and that in
some countries other than the United States, for example, it's a
perk or a benefit you get that one of your siblings or member
of your family automatically gets a job in the company that
you're working in, which offends the sense in the United States
of equal opportunity, et cetera.
00:11:03
But that's a cultural thing.
00:11:05
It's not necessarily an ethical thing.
00:11:07
And I think when push comes to shove, there is a common
16. agreement everywhere about some basic values even though the
conditions of implementation may be very different.
00:11:19
We certainly have all kinds of training classes.
00:11:22
We have electronic training.
00:11:25
We have brochures, and pamphlets, and books that we print for
employees.
00:11:31
In some areas, we have computer based training where folks can
go to a computer terminal and sit down and interactively learn,
for example, about the Foreign Corrupt Practices Act, of
the Truth in Negotiations Act, or about time and labor charging,
or export control, or any of those subjects that they need to
know about.
00:11:58
New issues are going to be coming up all the time.
00:12:01
The internet, the explosion of the internet, especially as it
relates to privacy matters is going to continue to be very
important, the gathering of information, the selling of
information on
17. customers.
00:12:17
Biotechnology is another area where the progress has been
explosive in the last decade, genetic engineering, cloning,
genetic manipulation of foods.
00:12:30
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4 of 5 8/24/2021, 2:50 PM
A couple of supermarket chains recently said they are not going
to be selling food that has any genetic manipulation.
00:12:38
Technology as it applies to food.
00:12:41
I think another area that we're going to see some interesting and
very important areas have to do with the relationship between
humans and non-humans.
00:12:50
As scientific research, for example on dolphins, or elephants, or
primates, has been going along, we're discovering that they are
more like us then we had thought, that they have a greater
18. amount of intellectual and emotional sophistication.
00:13:04
And that means and they probably deserve more consideration
than we've been giving them.
00:13:13
You ask the question about does ethics pay.
00:13:18
I believe it does, obviously.
00:13:20
And in the short term, there may be instances where it doesn't.
00:13:24
But in the long term, profit then becomes not so much the fact
that you won on the single transaction, but the fact is that
someone continues to put a value on what you do for them for
the
longer term.
00:13:37
Companies that respect their employees, respect their
customers, respect one another are seen as positive forces in
their environment.
00:13:47
19. Those are the companies that the best people want to work for.
00:13:51
And those are the companies that customers want to do business
with.
00:13:54
And most people, over the long term, will in fact even pay more
for a product or in some cases work under more difficult
conditions because they're working for a company that they can
believe in and they're doing business with other people whom
they also believe in.
00:14:11
So one of the real benefits of ethics, and this is one of the
things that I try to convince my students of regularly, is that
there are tangible benefits in how clearly we perceive problems.
00:14:23
And then once we decide what the right thing to do is, we get
more comfortable with our decision and we make better
decisions because there are fewer surprises that are going to
come
down the road.
00:14:35
Business ethics can make a difference in the workplace.
20. 00:14:38
So, stop and think and make your own decisions using business
ethics.
00:14:44
It is a profitable way to go, no matter how you add it up.
00:14:46
[MUSIC PLAYING]
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INFORMATION
Research Project Exceptional Students Mild to Moderate
Autism
Name
Central State
21. University
Abstract
This is a research project that will aim to explain in-depth each
of the thirteen disability
categories recognized by the Individuals with Disabilities
Education Act, IDEA. For each of the
categories, I will define, give characteristics, causes, explain
prevalence, how they are identified
and assessed, how to plan and provide for each, educational
approaches, and the process of
educational placement.
Autism Spectrum Disorder
Definition and Classification
According to the Individuals with Disabilities Act (IDEA),
Autism is defined as a
developmental disability significantly affecting verbal and
nonverbal communication and social
interaction, generally evident before age three, that adversely
22. affects a child’s educational
performance (IDEA, 2004). Autism is classified as a
neurodevelopmental disorder.
Characteristics
Autism Spectrum Disorder has a range of symptoms. This
prompted the change in the
term from Autism to Autism Spectrum Disorder (ASD). Signs of
ASD tend to appear early in
life. The most prevalent indicators of ASD are impairments
involving communication and social
interaction. Other characteristics that are often seen in students
with ASD are repetitive patterns
of behavior, fixations, or rituals. Repetitive behaviors can
include speech patterns such as
echolalia or non-verbal behaviors such as repeatedly opening
and closing a door. Flapping or
flicking limbs are also common characteristics of ASD (Heward
et al., 2018).
Causes
Currently, there is no proven cause linked directly through
23. evidence. There are suspected links that
are tied to ASD as potential risk factors. Some of the risks
include genetics, mother’s age at birth,
environmental toxins, fragile x syndrome, and metabolic
imbalances (Heward et al., 2018).
Prevalence
In 2018, the CDC determined that 1 in 59 children are
diagnosed with ASD. Research
indicates that boys are 4 times more likely than girls to be
diagnosed. Of those diagnosed with
ASD, 31% are also identified as having an intellectual
disability. ASD has been identified across
all ethnicities and socioeconomic backgrounds. However, those
from minority groups tend to be
identified later in life, which inhibits their access to early
intervention.
Identification and Assessment
At this time there is no medical test that will detect autism.
Evaluation is reliant upon direct
assessment, observations, interviews, and questionnaires.
Developmental screening, in young
children, can be used to identify potential ASD indicators.
24. However, because of the nature of ASD
and the range in symptoms, not all children are diagnosed early
(Hardman et al., 2001). Evaluation
combines all of the above techniques in a combination of
developmental screening and
comprehensive diagnostic evaluation which includes a team of
experts.
Planning and Providing Special Education Services
One common concept for the intervention for those with ASD is
early intervention.
Research has shown that those who are identified early and
begin autism-appropriate
interventions are more likely to thrive in society and acquire
appropriate social skills (ASDF,
2019). As a result of early intervention, children with ASD are
able to qualify for services before
they reach school age. This includes early access to preschool
services and in some cases, access
to specifically designed schools for children with ASD.
Once a child reaches elementary age, in many cases they are
placed in the school setting
25. with an individualized education plan (IEP) in place. The IEP
will provide the student with
accommodations and modifications that will allow them to
thrive. In many cases, the IEP will
provide the student with related services (Heward et al., 2018).
These services include speech,
physical therapy, occupational therapy, adapted physical
education, and functional skills
training.
Collaborating with Parents and Families
As with all disability categories collaboration with the family is
vital to the success of the
student. Students who have been identified as having autism
will require therapy and
accommodations both in and out of the educational setting.
Families can provide important
information about outside approaches being used as well as the
child’s strengths and challenges.
A child is more likely to succeed when the family and IEP team
are working together to ensure
that all of the student’s needs are being met.
Educational Approaches and Placement
26. Due to many of the symptoms and behaviors of autism, these
students can present
challenges in the classroom. Sensory input and stimulation can
cause outbursts or behaviors that
could cause harm to themselves or disrupt others. As a result of
these challenges, it is important
that the IEP is working and assessing constantly to ensure the
student is thriving in the given
environment. According to Exceptional Children: An
Introduction to Special Education, 31% of
students with autism were educated in the general education
classroom, with 18% served in
resource room programs and 40% in separate classrooms
(Heward et al., 2018). Placement
will vary depending upon the severity of the behaviors
and to best meet the needs of the
learner.
Strategies can be used in the educational setting to assist the
student with appropriate behaviors
and to access the general curriculum. Some such strategies
include applied behavior analysis,
27. sensory input support, and visual supports.
Bibliography
Hardman, M. L., Drew, C. J., & Egan, M. W. (2011). Human
exceptionality: society, school,
and family. Boston: Allyn and Bacon.
HEWARD, W. I. L. L. I. A. M. L. (2018). Exceptional Children:
an introduction to special
28. education. UPPER SADDLE RIVER: PEARSON.
Individuals with Disabilities Education Act, 20 U.S.C. § 1400
(2004)
10685
00:00:22
Business in the 21st century is moving farther and faster than
ever before.
00:00:27
The new global marketplace will bring with it a unique set of
opportunities and challenges.
00:00:32
How we face these challenges will define the business ethics for
the new century.
00:00:38
For increasingly, business problems are ethical problems.
00:00:43
Sometimes the issue is kids' stuff, as when video designers find
that increased sales means increased violence.
29. 00:00:51
Other times it's a matter of life or death, as when the demand
for clean energy results in the near extinction of Northwest
salmon.
00:01:00
Or sometimes the issue will be overseas where third-world
development ends up supporting worker exploitation.
00:01:08
Some may view business and ethics as incompatible, a luxury
businesses cannot afford.
00:01:14
And yet the case for business ethics in the 21st century is a
strong one.
00:01:26
I think ethics is an approach towards decision making in which
one tries to think about the moral principles that underlie
decisions.
00:01:37
In my experience, nine times out of 10, what happens is that
people made a bad decision.
00:01:42
They rushed it.
30. 00:01:43
They didn't see some of the consequences of what were going to
happen and then down the road the consequences hit them and
they say, oh, I just wish I had thought this thing through.
00:02:00
Ethical dilemmas are different than moral temptations.
00:02:03
Temptation is a clear case of right versus wrong.
00:02:07
When we find a wallet lying in the street, there is no good or
justifiable reason for taking it.
00:02:13
It is tempting to pocket it and run but the right answer is to
return it to its owner.
00:02:18
The choice is clear, right versus wrong.
00:02:22
With an ethical dilemma, the right choice is not so obvious.
00:02:26
You have two acceptable alternatives, right versus right, a
matter of ethics.
31. 00:02:32
In the business world, this might mean a choice between long
range and short range goals, between loyalty to a coworker
versus loyalty to the company, between the quest for profits and
the need for public accountability.
00:02:53
What we're doing and what we're testing frequently involves the
safety of people's lives and so there's a higher principle.
00:03:01
Northrop Grumman in Los Angeles designs, develops, and
manufactures aircraft and electronic systems for military use.
00:03:09
The competition in this industry is intense and the public
accountability, strict.
00:03:15
Here, business ethics is a high priority.
00:03:19
After a while, it becomes clear that the rules don't cover every
situation.
00:03:25
There are a number of gray areas.
32. Firefox https://fod-infobase-
com.libraryresources.columbiasouthern.edu/p_View...
1 of 5 8/24/2021, 2:51 PM
00:03:27
So managers would frequently raise the issue as to, what do I do
in this particular situation?
00:03:33
Hi, Frank, do you have a minute?
00:03:34
Yeah, sure, come on in.
00:03:35
Someone who's a supplier to the company wants to give you a
gift.
00:03:39
And you have a business relationship but you also like the
person and you want to seem polite and the question is, can you
accept the gift?
00:03:49
Essentially what our the company program policy is, is that we
don't accept anything from suppliers.
33. 00:03:55
It sends the message to people that there is this resource out
there and that we are interested in listening and in hearing what
your concerns are.
00:04:04
Hello, you've reached the corporate open line.
00:04:05
This is Frank Daly.
00:04:07
So, let me ask you, does anyone else know about this that you
know of-- Frequently people who call the open line to report
something are very nervous.
00:04:13
They want to get what they say out quickly and get off the line
quickly.
00:04:17
So it's really important for us, I think, when we talk to them to
reassure them.
00:04:24
Because it may be something that they've carried for a while
and haven't known what to do with.
34. 00:04:28
So it isn't a question that we're operating a policing function.
00:04:33
We're rather trying to encourage the vast majority of our
employees who bring good values to work every day to follow
them in the workplace.
00:04:46
When you're faced with an ethical dilemma, especially a
difficult one, one of the things that you have to do is to engage
in a fair amount of systematic analysis.
00:04:57
Here at Loyola Marymount University in Los Angeles, students
participate in an annual team competition that explores key
issues in business ethics.
00:05:06
This team is arguing the case against doing business in China.
00:05:11
Their job is to understand the legal, the financial, and the
ethical dimensions of the case and to propose a solution which
makes sense legally, financially, and ethically.
00:05:22
Because those are the demands in the real world.
35. 00:05:24
We have a number of teams and the judges then evaluate how
the teams do.
00:05:30
And we have cash prizes for the winning teams.
00:05:34
It gives them a little more realistic understanding of what it is
that will be expected of them.
00:05:39
So that on the job, they aren't going to make some mistakes that
really could be career enders.
00:05:44
So I've worked for a number of years in accounting and I've
seen very unethical behavior.
00:05:52
I've left jobs because of and I refused to do them.
00:05:56
It's up to us to choose to make the right decision and stick to
our guns.
00:06:03
I'm glad that I'm going to be entering the workforce with a lot
36. of other students from this university that have been through a
curriculum that stresses ethical analysis of situations.
00:06:16
Firefox https://fod-infobase-
com.libraryresources.columbiasouthern.edu/p_View...
2 of 5 8/24/2021, 2:51 PM
It's very hard to think through these moral issues and cope with
them on your own.
00:06:20
You really need to be able to engage in dialogue and develop a
sense of community with other people and talk to them about
these issues, talk to them about dilemmas, the alternatives.
00:06:30
And at the end of the day, hopefully that discussion will result
in a more informed decision.
00:06:34
I think for many students who haven't thought about these
issues it's a really eye-opening experience.
00:06:40
And they become quite engaged in the process.
00:06:42
37. They become persuaded that these issues are important and that
they need to think about them as managers.
00:06:48
And that's really, I think, where the payoff lies.
00:06:50
The value of studying ethics in business school is that what it
does is that it highlights for business school students that the
impacts of their decisions not only affect their bottom line, but
rather it shows them what the social and environmental
implications are of those decisions, that business school
students and everyone in society will be increasingly dealing
with them
and thinking about them in years to come.
00:07:15
There are two classic and contrasting resolution principles you
can use to evaluate ethical dilemmas.
00:07:23
One is ends based, the other, rules based.
00:07:26
These two very different approaches were articulated by two
very different individuals.
00:07:33
38. Nineteenth century English philosopher John Stuart Mill was
also a businessman.
00:07:38
His ends based approach went for practical results.
00:07:41
Mill believed ethical decision should be made on a cost/benefit
basis, the greatest good for the greatest number.
00:07:50
German philosopher Immanuel Kant believe how we act is more
important than what we achieve.
00:07:55
In his critique of pure reason, he emphasizes absolute standards
that outweigh practical results.
00:08:01
This rules based approach says that we all have principles that
should not be sacrificed, that ends don't justify means.
00:08:09
To make an ethical business decision often requires an
examination of both ends and means.
00:08:15
Just because something produces more people getting helped
39. than hurt doesn't mean that the action itself is right and wrong,
is it the case where someone's being manipulated?
00:08:24
Is there lying going on?
00:08:25
Is there cheating?
00:08:27
Is there something questionable about that?
00:08:29
I think that's the critical issue in business ethics is figuring out
when it's appropriate to weigh the interests of various
stakeholders, and be bound by the overall cost and benefits.
00:08:39
And when one says, this is an issue which strikes to a core
principle and value which I share, my company shares, my
culture shares, my religion shares, and this is a principle which
brooks no compromise.
00:08:53
Addressing an ethical dilemma can begin with three simple
steps.
00:08:57
40. First, identify the problem.
00:08:59
Is this an issue of right versus right, or right versus wrong?
00:09:03
A temptation or a dilemma?
Firefox https://fod-infobase-
com.libraryresources.columbiasouthern.edu/p_View...
3 of 5 8/24/2021, 2:51 PM
00:09:05
Then, identify the stakeholders.
00:09:08
Who is effected?
00:09:09
And to what degree is each effected?
00:09:11
And finally, identify alternatives.
00:09:15
Often finding the right answer means involving the effected
41. parties.
00:09:21
Companies used to be private entities but large companies, for
example, are institutions that have impact on a lot of people.
00:09:29
What we generally calls stakeholders are the shareholders and
we have an obligation to them.
00:09:34
We have an obligation to our employees, to our customers, to
our suppliers, because all of these people are effected by
decisions that are made and to the communities in which we
work.
00:09:45
So there is, many times, competing interests.
00:09:58
In a global marketplace, not only is it increasingly difficult to
determine stakeholders, it's increasingly difficult to establish
communal values, especially when your community is the world
itself.
00:10:11
At Northrop Grumman, workers were asked to devise their own
list of core values.
42. 00:10:16
We had 2,000 people across the corporation involved in focus
groups and we asked them two questions.
00:10:22
What are the important values that you bring to work every day?
00:10:25
And, how would you like your company to be known?
00:10:28
And with all of the data and all the responses that we get back
from that, they converged on six themes actually, fairness,
honesty, integrity, respect for others, are kinds of thing that we
share where ever we go across the globe.
00:10:42
It's of course true that there are cultural differences and that in
some countries other than the United States, for example, it's a
perk or a benefit you get that one of your siblings or member
of your family automatically gets a job in the company that
you're working in, which offends the sense in the United States
of equal opportunity, et cetera.
00:11:03
But that's a cultural thing.
00:11:05
43. It's not necessarily an ethical thing.
00:11:07
And I think when push comes to shove, there is a common
agreement everywhere about some basic values even though the
conditions of implementation may be very different.
00:11:19
We certainly have all kinds of training classes.
00:11:22
We have electronic training.
00:11:25
We have brochures, and pamphlets, and books that we print for
employees.
00:11:31
In some areas, we have computer based training where folks can
go to a computer terminal and sit down and interactively learn,
for example, about the Foreign Corrupt Practices Act, of
the Truth in Negotiations Act, or about time and labor charging,
or export control, or any of those subjects that they need to
know about.
00:11:58
New issues are going to be coming up all the time.
44. 00:12:01
The internet, the explosion of the internet, especially as it
relates to privacy matters is going to continue to be very
important, the gathering of information, the selling of
information on
customers.
00:12:17
Biotechnology is another area where the progress has been
explosive in the last decade, genetic engineering, cloning,
genetic manipulation of foods.
00:12:30
Firefox https://fod-infobase-
com.libraryresources.columbiasouthern.edu/p_View...
4 of 5 8/24/2021, 2:51 PM
A couple of supermarket chains recently said they are not going
to be selling food that has any genetic manipulation.
00:12:38
Technology as it applies to food.
00:12:41
I think another area that we're going to see some interesting and
very important areas have to do with the relationship between
humans and non-humans.
45. 00:12:50
As scientific research, for example on dolphins, or elephants, or
primates, has been going along, we're discovering that they are
more like us then we had thought, that they have a greater
amount of intellectual and emotional sophistication.
00:13:04
And that means and they probably deserve more consideration
than we've been giving them.
00:13:13
You ask the question about does ethics pay.
00:13:18
I believe it does, obviously.
00:13:20
And in the short term, there may be instances where it doesn't.
00:13:24
But in the long term, profit then becomes not so much the fact
that you won on the single transaction, but the fact is that
someone continues to put a value on what you do for them for
the
longer term.
00:13:37
46. Companies that respect their employees, respect their
customers, respect one another are seen as positive forces in
their environment.
00:13:47
Those are the companies that the best people want to work for.
00:13:51
And those are the companies that customers want to do business
with.
00:13:54
And most people, over the long term, will in fact even pay more
for a product or in some cases work under more difficult
conditions because they're working for a company that they can
believe in and they're doing business with other people whom
they also believe in.
00:14:11
So one of the real benefits of ethics, and this is one of the
things that I try to convince my students of regularly, is that
there are tangible benefits in how clearly we perceive problems.
00:14:23
And then once we decide what the right thing to do is, we get
more comfortable with our decision and we make better
decisions because there are fewer surprises that are going to
come
47. down the road.
00:14:35
Business ethics can make a difference in the workplace.
00:14:38
So, stop and think and make your own decisions using business
ethics.
00:14:44
It is a profitable way to go, no matter how you add it up.
00:14:46
[MUSIC PLAYING]
cielo24 | what’s in your video? | cielo24.com
Firefox https://fod-infobase-
com.libraryresources.columbiasouthern.edu/p_View...
5 of 5 8/24/2021, 2:51 PM
10685
00:00:22
Business in the 21st century is moving farther and faster than
ever before.
48. 00:00:27
The new global marketplace will bring with it a unique set of
opportunities and challenges.
00:00:32
How we face these challenges will define the business ethics for
the new century.
00:00:38
For increasingly, business problems are ethical problems.
00:00:43
Sometimes the issue is kids' stuff, as when video designers find
that increased sales means increased violence.
00:00:51
Other times it's a matter of life or death, as when the demand
for clean energy results in the near extinction of Northwest
salmon.
00:01:00
Or sometimes the issue will be overseas where third-world
development ends up supporting worker exploitation.
00:01:08
Some may view business and ethics as incompatible, a luxury
businesses cannot afford.
00:01:14
49. And yet the case for business ethics in the 21st century is a
strong one.
00:01:26
I think ethics is an approach towards decision making in which
one tries to think about the moral principles that underlie
decisions.
00:01:37
In my experience, nine times out of 10, what happens is that
people made a bad decision.
00:01:42
They rushed it.
00:01:43
They didn't see some of the consequences of what were going to
happen and then down the road the consequences hit them and
they say, oh, I just wish I had thought this thing through.
00:02:00
Ethical dilemmas are different than moral temptati ons.
00:02:03
Temptation is a clear case of right versus wrong.
00:02:07
When we find a wallet lying in the street, there is no good or
50. justifiable reason for taking it.
00:02:13
It is tempting to pocket it and run but the right answer is to
return it to its owner.
00:02:18
The choice is clear, right versus wrong.
00:02:22
With an ethical dilemma, the right choice is not so obvious.
00:02:26
You have two acceptable alternatives, right versus right, a
matter of ethics.
00:02:32
In the business world, this might mean a choice between long
range and short range goals, between loyalty to a coworker
versus loyalty to the company, between the quest for profits and
the need for public accountability.
00:02:53
What we're doing and what we're testing frequently involves the
safety of people's lives and so there's a higher principle.
00:03:01
Northrop Grumman in Los Angeles designs, develops, and
51. manufactures aircraft and electronic systems for military use.
00:03:09
The competition in this industry is intense and the public
accountability, strict.
00:03:15
Here, business ethics is a high priority.
00:03:19
After a while, it becomes clear that the rules don't cover every
situation.
00:03:25
There are a number of gray areas.
Firefox https://fod-infobase-
com.libraryresources.columbiasouthern.edu/p_View...
1 of 5 8/24/2021, 2:48 PM
00:03:27
So managers would frequently raise the issue as to, what do I do
in this particular situation?
00:03:33
Hi, Frank, do you have a minute?
52. 00:03:34
Yeah, sure, come on in.
00:03:35
Someone who's a supplier to the company wants to give you a
gift.
00:03:39
And you have a business relationship but you also like the
person and you want to seem polite and the question is, can you
accept the gift?
00:03:49
Essentially what our the company program policy is, is that we
don't accept anything from suppliers.
00:03:55
It sends the message to people that there is this resource out
there and that we are interested in listening and in hearing what
your concerns are.
00:04:04
Hello, you've reached the corporate open line.
00:04:05
This is Frank Daly.
00:04:07
53. So, let me ask you, does anyone else know about this that you
know of-- Frequently people who call the open line to report
something are very nervous.
00:04:13
They want to get what they say out quickly and get off the line
quickly.
00:04:17
So it's really important for us, I think, when we talk to them to
reassure them.
00:04:24
Because it may be something that they've carried for a while
and haven't known what to do with.
00:04:28
So it isn't a question that we're operating a policing function.
00:04:33
We're rather trying to encourage the vast majority of our
employees who bring good values to work every day to follow
them in the workplace.
00:04:46
When you're faced with an ethical dilemma, especially a
difficult one, one of the things that you have to do is to engage
in a fair amount of systematic analysis.
00:04:57
54. Here at Loyola Marymount University in Los Angeles, students
participate in an annual team competition that explores key
issues in business ethics.
00:05:06
This team is arguing the case against doing business in China.
00:05:11
Their job is to understand the legal, the financial, and the
ethical dimensions of the case and to propose a solution which
makes sense legally, financially, and ethically.
00:05:22
Because those are the demands in the real world.
00:05:24
We have a number of teams and the judges then evaluate how
the teams do.
00:05:30
And we have cash prizes for the winning teams.
00:05:34
It gives them a little more realistic understanding of what it is
that will be expected of them.
00:05:39
So that on the job, they aren't going to make some mistakes that
55. really could be career enders.
00:05:44
So I've worked for a number of years in accounting and I've
seen very unethical behavior.
00:05:52
I've left jobs because of and I refused to do them.
00:05:56
It's up to us to choose to make the right decision and stick to
our guns.
00:06:03
I'm glad that I'm going to be entering the workforce with a lot
of other students from this university that have been through a
curriculum that stresses ethical analysis of situations.
00:06:16
Firefox https://fod-infobase-
com.libraryresources.columbiasouthern.edu/p_View...
2 of 5 8/24/2021, 2:48 PM
It's very hard to think through these moral issues and cope with
them on your own.
00:06:20
56. You really need to be able to engage in dialogue and develop a
sense of community with other people and talk to them about
these issues, talk to them about dilemmas, the alternatives.
00:06:30
And at the end of the day, hopefully that discussion will result
in a more informed decision.
00:06:34
I think for many students who haven't thought about these
issues it's a really eye-opening experience.
00:06:40
And they become quite engaged in the process.
00:06:42
They become persuaded that these issues are important and that
they need to think about them as managers.
00:06:48
And that's really, I think, where the payoff lies.
00:06:50
The value of studying ethics in business school is that what it
does is that it highlights for business school students that the
impacts of their decisions not only affect their bottom line, but
rather it shows them what the social and environmental
implications are of those decisions, that business school
students and everyone in society will be increasingly dealing
57. with them
and thinking about them in years to come.
00:07:15
There are two classic and contrasting resolution principles you
can use to evaluate ethical dilemmas.
00:07:23
One is ends based, the other, rules based.
00:07:26
These two very different approaches were articulated by two
very different individuals.
00:07:33
Nineteenth century English philosopher John Stuart Mill was
also a businessman.
00:07:38
His ends based approach went for practical results.
00:07:41
Mill believed ethical decision should be made on a cost/benefit
basis, the greatest good for the greatest number.
00:07:50
German philosopher Immanuel Kant believe how we act is more
important than what we achieve.
58. 00:07:55
In his critique of pure reason, he emphasizes absolute standards
that outweigh practical results.
00:08:01
This rules based approach says that we all have principles that
should not be sacrificed, that ends don't justify means.
00:08:09
To make an ethical business decision often requires an
examination of both ends and means.
00:08:15
Just because something produces more people getting helped
than hurt doesn't mean that the action itself is right and wrong,
is it the case where someone's being manipulated?
00:08:24
Is there lying going on?
00:08:25
Is there cheating?
00:08:27
Is there something questionable about that?
00:08:29
59. I think that's the critical issue in business ethics is figuring out
when it's appropriate to weigh the interests of various
stakeholders, and be bound by the overall cost and benefits.
00:08:39
And when one says, this is an issue which strikes to a core
principle and value which I share, my company shares, my
culture shares, my religion shares, and this is a principle which
brooks no compromise.
00:08:53
Addressing an ethical dilemma can begin with three simple
steps.
00:08:57
First, identify the problem.
00:08:59
Is this an issue of right versus right, or right versus wrong?
00:09:03
A temptation or a dilemma?
Firefox https://fod-infobase-
com.libraryresources.columbiasouthern.edu/p_View...
3 of 5 8/24/2021, 2:48 PM
60. 00:09:05
Then, identify the stakeholders.
00:09:08
Who is effected?
00:09:09
And to what degree is each effected?
00:09:11
And finally, identify alternatives.
00:09:15
Often finding the right answer means involving the effected
parties.
00:09:21
Companies used to be private entities but large companies, for
example, are institutions that have impact on a lot of people.
00:09:29
What we generally calls stakeholders are the shareholders and
we have an obligation to them.
00:09:34
We have an obligation to our employees, to our customers, to
our suppliers, because all of these people are effected by
decisions that are made and to the communities in which we
61. work.
00:09:45
So there is, many times, competing interests.
00:09:58
In a global marketplace, not only is it increasingly difficult to
determine stakeholders, it's increasingly difficult to establish
communal values, especially when your community is the world
itself.
00:10:11
At Northrop Grumman, workers were asked to devise their own
list of core values.
00:10:16
We had 2,000 people across the corporation involved in focus
groups and we asked them two questions.
00:10:22
What are the important values that you bring to work every day?
00:10:25
And, how would you like your company to be known?
00:10:28
And with all of the data and all the responses that we get back
from that, they converged on six themes actually, fairness,
62. honesty, integrity, respect for others, are kinds of thing that we
share where ever we go across the globe.
00:10:42
It's of course true that there are cultural differences and that in
some countries other than the United States, for example, it's a
perk or a benefit you get that one of your siblings or member
of your family automatically gets a job in the company that
you're working in, which offends the sense in the United States
of equal opportunity, et cetera.
00:11:03
But that's a cultural thing.
00:11:05
It's not necessarily an ethical thing.
00:11:07
And I think when push comes to shove, there is a common
agreement everywhere about some basic values even though the
conditions of implementation may be very different.
00:11:19
We certainly have all kinds of training classes.
00:11:22
We have electronic training.
63. 00:11:25
We have brochures, and pamphlets, and books that we print for
employees.
00:11:31
In some areas, we have computer based training where folks can
go to a computer terminal and sit down and interactively learn,
for example, about the Foreign Corrupt Practices Act, of
the Truth in Negotiations Act, or about time and labor charging,
or export control, or any of those subjects that they need to
know about.
00:11:58
New issues are going to be coming up all the time.
00:12:01
The internet, the explosion of the internet, especially as it
relates to privacy matters is going to continue to be very
important, the gathering of information, the selling of
information on
customers.
00:12:17
Biotechnology is another area where the progress has been
explosive in the last decade, genetic engineering, cloning,
genetic manipulation of foods.
00:12:30
64. Firefox https://fod-infobase-
com.libraryresources.columbiasouthern.edu/p_View...
4 of 5 8/24/2021, 2:48 PM
A couple of supermarket chains recently said they are not going
to be selling food that has any genetic manipulation.
00:12:38
Technology as it applies to food.
00:12:41
I think another area that we're going to see some interesting and
very important areas have to do with the relationship between
humans and non-humans.
00:12:50
As scientific research, for example on dolphins, or elephants, or
primates, has been going along, we're discovering that they are
more like us then we had thought, that they have a greater
amount of intellectual and emotional sophistication.
00:13:04
And that means and they probably deserve more consideration
than we've been giving them.
00:13:13
You ask the question about does ethics pay.
65. 00:13:18
I believe it does, obviously.
00:13:20
And in the short term, there may be instances where it doesn't.
00:13:24
But in the long term, profit then becomes not so much the fact
that you won on the single transaction, but the fact is that
someone continues to put a value on what you do for them for
the
longer term.
00:13:37
Companies that respect their employees, respect their
customers, respect one another are seen as positive forces in
their environment.
00:13:47
Those are the companies that the best people want to work for.
00:13:51
And those are the companies that customers want to do business
with.
00:13:54
And most people, over the long term, will in fact even pay more
66. for a product or in some cases work under more difficult
conditions because they're working for a company that they can
believe in and they're doing business with other people whom
they also believe in.
00:14:11
So one of the real benefits of ethics, and this is one of the
things that I try to convince my students of regularly, is that
there are tangible benefits in how clearly we perceive problems.
00:14:23
And then once we decide what the right thing to do is, we get
more comfortable with our decision and we make better
decisions because there are fewer surprises that are going to
come
down the road.
00:14:35
Business ethics can make a difference in the workplace.
00:14:38
So, stop and think and make your own decisions using business
ethics.
00:14:44
It is a profitable way to go, no matter how you add it up.
00:14:46
67. [MUSIC PLAYING]
cielo24 | what’s in your video? | cielo24.com
Firefox https://fod-infobase-
com.libraryresources.columbiasouthern.edu/p_View...
5 of 5 8/24/2021, 2:48 PM
10685
00:00:22
Business in the 21st century is moving farther and faster than
ever before.
00:00:27
The new global marketplace will bring with it a unique set of
opportunities and challenges.
00:00:32
How we face these challenges will define the business ethics for
the new century.
00:00:38
For increasingly, business problems are ethical problems.
00:00:43
Sometimes the issue is kids' stuff, as when video designers find
68. that increased sales means increased violence.
00:00:51
Other times it's a matter of life or death, as when the demand
for clean energy results in the near extinction of Northwest
salmon.
00:01:00
Or sometimes the issue will be overseas where third-world
development ends up supporting worker exploitation.
00:01:08
Some may view business and ethics as incompatible, a luxury
businesses cannot afford.
00:01:14
And yet the case for business ethics in the 21st century is a
strong one.
00:01:26
I think ethics is an approach towards decision making in which
one tries to think about the moral principles that underlie
decisions.
00:01:37
In my experience, nine times out of 10, what happens is that
people made a bad decision.
00:01:42
69. They rushed it.
00:01:43
They didn't see some of the consequences of what were going to
happen and then down the road the consequences hit them and
they say, oh, I just wish I had thought this thing through.
00:02:00
Ethical dilemmas are different than moral temptations.
00:02:03
Temptation is a clear case of right versus wrong.
00:02:07
When we find a wallet lying in the street, there is no good or
justifiable reason for taking it.
00:02:13
It is tempting to pocket it and run but the right answer is to
return it to its owner.
00:02:18
The choice is clear, right versus wrong.
00:02:22
With an ethical dilemma, the right choice is not so obvious.
00:02:26
70. You have two acceptable alternatives, right versus right, a
matter of ethics.
00:02:32
In the business world, this might mean a choice between long
range and short range goals, between loyalty to a coworker
versus loyalty to the company, between the quest for profits and
the need for public accountability.
00:02:53
What we're doing and what we're testing frequently involves the
safety of people's lives and so there's a higher principle.
00:03:01
Northrop Grumman in Los Angeles designs, develops, and
manufactures aircraft and electronic systems for military use.
00:03:09
The competition in this industry is intense and the public
accountability, strict.
00:03:15
Here, business ethics is a high priority.
00:03:19
After a while, it becomes clear that the rules don't cover every
situation.
00:03:25
71. There are a number of gray areas.
Firefox https://fod-infobase-
com.libraryresources.columbiasouthern.edu/p_View...
1 of 5 8/24/2021, 2:50 PM
00:03:27
So managers would frequently raise the issue as to, what do I do
in this particular situation?
00:03:33
Hi, Frank, do you have a minute?
00:03:34
Yeah, sure, come on in.
00:03:35
Someone who's a supplier to the company wants to give you a
gift.
00:03:39
And you have a business relationship but you also like the
person and you want to seem polite and the question is, can you
accept the gift?
00:03:49
72. Essentially what our the company program policy is, is that we
don't accept anything from suppliers.
00:03:55
It sends the message to people that there is this resource out
there and that we are interested in listening and in hearing what
your concerns are.
00:04:04
Hello, you've reached the corporate open line.
00:04:05
This is Frank Daly.
00:04:07
So, let me ask you, does anyone else know about this that you
know of-- Frequently people who call the open line to report
something are very nervous.
00:04:13
They want to get what they say out quickly and get off the line
quickly.
00:04:17
So it's really important for us, I think, when we talk to them to
reassure them.
00:04:24
Because it may be something that they've carried for a while
73. and haven't known what to do with.
00:04:28
So it isn't a question that we're operating a policing function.
00:04:33
We're rather trying to encourage the vast majority of our
employees who bring good values to work every day to follow
them in the workplace.
00:04:46
When you're faced with an ethical dilemma, especially a
difficult one, one of the things that you have to do is to engage
in a fair amount of systematic analysis.
00:04:57
Here at Loyola Marymount University in Los Angeles, students
participate in an annual team competition that explores key
issues in business ethics.
00:05:06
This team is arguing the case against doing business in China.
00:05:11
Their job is to understand the legal, the financial, and the
ethical dimensions of the case and to propose a solution which
makes sense legally, financially, and ethically.
00:05:22
74. Because those are the demands in the real world.
00:05:24
We have a number of teams and the judges then evaluate how
the teams do.
00:05:30
And we have cash prizes for the winning teams.
00:05:34
It gives them a little more realistic understanding of what it is
that will be expected of them.
00:05:39
So that on the job, they aren't going to make some mistakes that
really could be career enders.
00:05:44
So I've worked for a number of years in accounting and I've
seen very unethical behavior.
00:05:52
I've left jobs because of and I refused to do them.
00:05:56
It's up to us to choose to make the right decision and stick to
our guns.
00:06:03
75. I'm glad that I'm going to be entering the workforce with a lot
of other students from this university that have been through a
curriculum that stresses ethical analysis of situations.
00:06:16
Firefox https://fod-infobase-
com.libraryresources.columbiasouthern.edu/p_View...
2 of 5 8/24/2021, 2:50 PM
It's very hard to think through these moral issues and cope with
them on your own.
00:06:20
You really need to be able to engage in dialogue and develop a
sense of community with other people and talk to them about
these issues, talk to them about dilemmas, the alternatives.
00:06:30
And at the end of the day, hopefully that discussion will result
in a more informed decision.
00:06:34
I think for many students who haven't thought about these
issues it's a really eye-opening experience.
00:06:40
And they become quite engaged in the process.
76. 00:06:42
They become persuaded that these issues are important and that
they need to think about them as managers.
00:06:48
And that's really, I think, where the payoff lies.
00:06:50
The value of studying ethics in business school is that what it
does is that it highlights for business school students that the
impacts of their decisions not only affect their bottom line, but
rather it shows them what the social and environmental
implications are of those decisions, that business school
students and everyone in society will be increasingly dealing
with them
and thinking about them in years to come.
00:07:15
There are two classic and contrasting resolution principles you
can use to evaluate ethical dilemmas.
00:07:23
One is ends based, the other, rules based.
00:07:26
These two very different approaches were articulated by two
very different individuals.
77. 00:07:33
Nineteenth century English philosopher John Stuart Mill was
also a businessman.
00:07:38
His ends based approach went for practical results.
00:07:41
Mill believed ethical decision should be made on a cost/benefit
basis, the greatest good for the greatest number.
00:07:50
German philosopher Immanuel Kant believe how we act is more
important than what we achieve.
00:07:55
In his critique of pure reason, he emphasizes absolute standards
that outweigh practical results.
00:08:01
This rules based approach says that we all have principles that
should not be sacrificed, that ends don't justify means.
00:08:09
To make an ethical business decision often requires an
examination of both ends and means.
00:08:15
78. Just because something produces more people getting helped
than hurt doesn't mean that the action itself is right and wrong,
is it the case where someone's being manipulated?
00:08:24
Is there lying going on?
00:08:25
Is there cheating?
00:08:27
Is there something questionable about that?
00:08:29
I think that's the critical issue in business ethics is figuring out
when it's appropriate to weigh the interests of various
stakeholders, and be bound by the overall cost and benefits.
00:08:39
And when one says, this is an issue which strikes to a core
principle and value which I share, my company shares, my
culture shares, my religion shares, and this is a principle which
brooks no compromise.
00:08:53
Addressing an ethical dilemma can begin with three simple
steps.
79. 00:08:57
First, identify the problem.
00:08:59
Is this an issue of right versus right, or right versus wrong?
00:09:03
A temptation or a dilemma?
Firefox https://fod-infobase-
com.libraryresources.columbiasouthern.edu/p_View...
3 of 5 8/24/2021, 2:50 PM
00:09:05
Then, identify the stakeholders.
00:09:08
Who is effected?
00:09:09
And to what degree is each effected?
00:09:11
And finally, identify alternatives.
00:09:15
80. Often finding the right answer means involving the effected
parties.
00:09:21
Companies used to be private entities but large companies, for
example, are institutions that have impact on a lot of people.
00:09:29
What we generally calls stakeholders are the shareholders and
we have an obligation to them.
00:09:34
We have an obligation to our employees, to our customers, to
our suppliers, because all of these people are effected by
decisions that are made and to the communities in which we
work.
00:09:45
So there is, many times, competing interests.
00:09:58
In a global marketplace, not only is it increasingly difficult to
determine stakeholders, it's increasingly difficult to establish
communal values, especially when your community is the world
itself.
00:10:11
At Northrop Grumman, workers were asked to devise their own
81. list of core values.
00:10:16
We had 2,000 people across the corporation involved in focus
groups and we asked them two questions.
00:10:22
What are the important values that you bring to work every day?
00:10:25
And, how would you like your company to be known?
00:10:28
And with all of the data and all the responses that we get back
from that, they converged on six themes actually, fairness,
honesty, integrity, respect for others, are kinds of thing that we
share where ever we go across the globe.
00:10:42
It's of course true that there are cultural differences and that in
some countries other than the United States, for example, it' s a
perk or a benefit you get that one of your siblings or member
of your family automatically gets a job in the company that
you're working in, which offends the sense in the United States
of equal opportunity, et cetera.
00:11:03
But that's a cultural thing.
82. 00:11:05
It's not necessarily an ethical thing.
00:11:07
And I think when push comes to shove, there is a common
agreement everywhere about some basic values even though the
conditions of implementation may be very different.
00:11:19
We certainly have all kinds of training classes.
00:11:22
We have electronic training.
00:11:25
We have brochures, and pamphlets, and books that we print for
employees.
00:11:31
In some areas, we have computer based training where folks can
go to a computer terminal and sit down and interactively learn,
for example, about the Foreign Corrupt Practices Act, of
the Truth in Negotiations Act, or about time and labor charging,
or export control, or any of those subjects that they need to
know about.
00:11:58
83. New issues are going to be coming up all the time.
00:12:01
The internet, the explosion of the internet, especially as it
relates to privacy matters is going to continue to be very
important, the gathering of information, the selling of
information on
customers.
00:12:17
Biotechnology is another area where the progress has been
explosive in the last decade, genetic engineering, cloning,
genetic manipulation of foods.
00:12:30
Firefox https://fod-infobase-
com.libraryresources.columbiasouthern.edu/p_View...
4 of 5 8/24/2021, 2:50 PM
A couple of supermarket chains recently said they are not going
to be selling food that has any genetic manipulation.
00:12:38
Technology as it applies to food.
00:12:41
I think another area that we're going to see some interesting and
84. very important areas have to do with the relationship between
humans and non-humans.
00:12:50
As scientific research, for example on dolphins, or elephants, or
primates, has been going along, we're discovering that they are
more like us then we had thought, that they have a greater
amount of intellectual and emotional sophistication.
00:13:04
And that means and they probably deserve more consideration
than we've been giving them.
00:13:13
You ask the question about does ethics pay.
00:13:18
I believe it does, obviously.
00:13:20
And in the short term, there may be instances where it doesn't.
00:13:24
But in the long term, profit then becomes not so much the fact
that you won on the single transaction, but the fact is that
someone continues to put a value on what you do for them for
the
longer term.
85. 00:13:37
Companies that respect their employees, respect their
customers, respect one another are seen as positive forces in
their environment.
00:13:47
Those are the companies that the best people want to work for.
00:13:51
And those are the companies that customers want to do business
with.
00:13:54
And most people, over the long term, will in fact even pay more
for a product or in some cases work under more difficult
conditions because they're working for a company that they can
believe in and they're doing business with other people whom
they also believe in.
00:14:11
So one of the real benefits of ethics, and this is one of the
things that I try to convince my students of regularly, is that
there are tangible benefits in how clearly we perceive problems.
00:14:23
And then once we decide what the right thing to do is, we get
more comfortable with our decision and we make better
decisions because there are fewer surprises that are going to
86. come
down the road.
00:14:35
Business ethics can make a difference in the workplace.
00:14:38
So, stop and think and make your own decisions using business
ethics.
00:14:44
It is a profitable way to go, no matter how you add it up.
00:14:46
[MUSIC PLAYING]
cielo24 | what’s in your video? | cielo24.com
Firefox https://fod-infobase-
com.libraryresources.columbiasouthern.edu/p_View...
5 of 5 8/24/2021, 2:50 PM
10685
00:00:22
Business in the 21st century is moving farther and faster than
87. ever before.
00:00:27
The new global marketplace will bring with it a unique set of
opportunities and challenges.
00:00:32
How we face these challenges will define the business ethics for
the new century.
00:00:38
For increasingly, business problems are ethical problems.
00:00:43
Sometimes the issue is kids' stuff, as when video designers find
that increased sales means increased violence.
00:00:51
Other times it's a matter of life or death, as when the demand
for clean energy results in the near extinction of Northwest
salmon.
00:01:00
Or sometimes the issue will be overseas where third-world
development ends up supporting worker exploitation.
00:01:08
Some may view business and ethics as incompatible, a luxury
businesses cannot afford.
88. 00:01:14
And yet the case for business ethics in the 21st century is a
strong one.
00:01:26
I think ethics is an approach towards decision making in which
one tries to think about the moral principles that underlie
decisions.
00:01:37
In my experience, nine times out of 10, what happens is that
people made a bad decision.
00:01:42
They rushed it.
00:01:43
They didn't see some of the consequences of what were going to
happen and then down the road the consequences hit them and
they say, oh, I just wish I had thought this thing through.
00:02:00
Ethical dilemmas are different than moral temptations.
00:02:03
Temptation is a clear case of right versus wrong.
00:02:07
89. When we find a wallet lying in the street, there is no good or
justifiable reason for taking it.
00:02:13
It is tempting to pocket it and run but the right answer is to
return it to its owner.
00:02:18
The choice is clear, right versus wrong.
00:02:22
With an ethical dilemma, the right choice is not so obvious.
00:02:26
You have two acceptable alternatives, right versus right, a
matter of ethics.
00:02:32
In the business world, this might mean a choice between long
range and short range goals, between loyalty to a coworker
versus loyalty to the company, between the quest for profits and
the need for public accountability.
00:02:53
What we're doing and what we're testing frequently involves the
safety of people's lives and so there's a higher principle.
00:03:01
90. Northrop Grumman in Los Angeles designs, develops, and
manufactures aircraft and electronic systems for military use.
00:03:09
The competition in this industry is intense and the public
accountability, strict.
00:03:15
Here, business ethics is a high priority.
00:03:19
After a while, it becomes clear that the rules don't cover every
situation.
00:03:25
There are a number of gray areas.
Firefox https://fod-infobase-
com.libraryresources.columbiasouthern.edu/p_View...
1 of 5 8/24/2021, 2:52 PM
00:03:27
So managers would frequently raise the issue as to, what do I do
in this particular situation?
00:03:33
91. Hi, Frank, do you have a minute?
00:03:34
Yeah, sure, come on in.
00:03:35
Someone who's a supplier to the company wants to give you a
gift.
00:03:39
And you have a business relationship but you also like the
person and you want to seem polite and the question is, can you
accept the gift?
00:03:49
Essentially what our the company program policy is, is that we
don't accept anything from suppliers.
00:03:55
It sends the message to people that there is this resource out
there and that we are interested in listening and in hearing what
your concerns are.
00:04:04
Hello, you've reached the corporate open line.
00:04:05
This is Frank Daly.
92. 00:04:07
So, let me ask you, does anyone else know about this that you
know of-- Frequently people who call the open line to report
something are very nervous.
00:04:13
They want to get what they say out quickly and get off the line
quickly.
00:04:17
So it's really important for us, I think, when we talk to them to
reassure them.
00:04:24
Because it may be something that they've carried for a while
and haven't known what to do with.
00:04:28
So it isn't a question that we're operating a policing function.
00:04:33
We're rather trying to encourage the vast majority of our
employees who bring good values to work every day to follow
them in the workplace.
00:04:46
When you're faced with an ethical dilemma, especially a
difficult one, one of the things that you have to do is to engage
in a fair amount of systematic analysis.
93. 00:04:57
Here at Loyola Marymount University in Los Angeles, students
participate in an annual team competition that explores key
issues in business ethics.
00:05:06
This team is arguing the case against doing business in China.
00:05:11
Their job is to understand the legal, the financial, and the
ethical dimensions of the case and to propose a solution which
makes sense legally, financially, and ethically.
00:05:22
Because those are the demands in the real world.
00:05:24
We have a number of teams and the judges then evaluate how
the teams do.
00:05:30
And we have cash prizes for the winning teams.
00:05:34
It gives them a little more realistic understanding of what it is
that will be expected of them.
00:05:39
94. So that on the job, they aren't going to make some mistakes that
really could be career enders.
00:05:44
So I've worked for a number of years in accounting and I've
seen very unethical behavior.
00:05:52
I've left jobs because of and I refused to do them.
00:05:56
It's up to us to choose to make the right decision and stick to
our guns.
00:06:03
I'm glad that I'm going to be entering the workforce with a lot
of other students from this university that have been through a
curriculum that stresses ethical analysis of situations.
00:06:16
Firefox https://fod-infobase-
com.libraryresources.columbiasouthern.edu/p_View...
2 of 5 8/24/2021, 2:52 PM
It's very hard to think through these moral issues and cope with
them on your own.
95. 00:06:20
You really need to be able to engage in dialogue and develop a
sense of community with other people and talk to them about
these issues, talk to them about dilemmas, the alternatives.
00:06:30
And at the end of the day, hopefully that discussion will result
in a more informed decision.
00:06:34
I think for many students who haven't thought about these
issues it's a really eye-opening experience.
00:06:40
And they become quite engaged in the process.
00:06:42
They become persuaded that these issues are important and that
they need to think about them as managers.
00:06:48
And that's really, I think, where the payoff lies.
00:06:50
The value of studying ethics in business school is that what it
does is that it highlights for business school students that the
impacts of their decisions not only affect their bottom line, but
rather it shows them what the social and environmental
96. implications are of those decisions, that business school
students and everyone in society will be increasingly dealing
with them
and thinking about them in years to come.
00:07:15
There are two classic and contrasting resolution principles you
can use to evaluate ethical dilemmas.
00:07:23
One is ends based, the other, rules based.
00:07:26
These two very different approaches were articulated by two
very different individuals.
00:07:33
Nineteenth century English philosopher John Stuart Mill was
also a businessman.
00:07:38
His ends based approach went for practical results.
00:07:41
Mill believed ethical decision should be made on a cost/benefit
basis, the greatest good for the greatest number.
00:07:50
97. German philosopher Immanuel Kant believe how we act is more
important than what we achieve.
00:07:55
In his critique of pure reason, he emphasizes absolute standards
that outweigh practical results.
00:08:01
This rules based approach says that we all have principles that
should not be sacrificed, that ends don't justify means.
00:08:09
To make an ethical business decision often requires an
examination of both ends and means.
00:08:15
Just because something produces more people getting helped
than hurt doesn't mean that the action itself is right and wrong,
is it the case where someone's being manipulated?
00:08:24
Is there lying going on?
00:08:25
Is there cheating?
00:08:27
Is there something questionable about that?
98. 00:08:29
I think that's the critical issue in business ethics is figuring out
when it's appropriate to weigh the interests of various
stakeholders, and be bound by the overall cost and benefits.
00:08:39
And when one says, this is an issue which strikes to a core
principle and value which I share, my company shares, my
culture shares, my religion shares, and this is a principle which
brooks no compromise.
00:08:53
Addressing an ethical dilemma can begin with three simple
steps.
00:08:57
First, identify the problem.
00:08:59
Is this an issue of right versus right, or right versus wrong?
00:09:03
A temptation or a dilemma?
Firefox https://fod-infobase-
com.libraryresources.columbiasouthern.edu/p_View...
3 of 5 8/24/2021, 2:52 PM
99. 00:09:05
Then, identify the stakeholders.
00:09:08
Who is effected?
00:09:09
And to what degree is each effected?
00:09:11
And finally, identify alternatives.
00:09:15
Often finding the right answer means involving the effected
parties.
00:09:21
Companies used to be private entities but large companies, for
example, are institutions that have impact on a lot of people.
00:09:29
What we generally calls stakeholders are the shareholders and
we have an obligation to them.
00:09:34
We have an obligation to our employees, to our customers, to
100. our suppliers, because all of these people are effected by
decisions that are made and to the communities in which we
work.
00:09:45
So there is, many times, competing interests.
00:09:58
In a global marketplace, not only is it increasingly difficult to
determine stakeholders, it's increasingly difficult to establish
communal values, especially when your community is the world
itself.
00:10:11
At Northrop Grumman, workers were asked to devise their own
list of core values.
00:10:16
We had 2,000 people across the corporation involved in focus
groups and we asked them two questions.
00:10:22
What are the important values that you bring to work every day?
00:10:25
And, how would you like your company to be known?
00:10:28
101. And with all of the data and all the responses that we get back
from that, they converged on six themes actually, fairness,
honesty, integrity, respect for others, are kinds of thing that we
share where ever we go across the globe.
00:10:42
It's of course true that there are cultural differences and that in
some countries other than the United States, for example, it's a
perk or a benefit you get that one of your siblings or member
of your family automatically gets a job in the company that
you're working in, which offends the sense in the United States
of equal opportunity, et cetera.
00:11:03
But that's a cultural thing.
00:11:05
It's not necessarily an ethical thing.
00:11:07
And I think when push comes to shove, there is a common
agreement everywhere about some basic values even though the
conditions of implementation may be very different.
00:11:19
We certainly have all kinds of training classes.
00:11:22
102. We have electronic training.
00:11:25
We have brochures, and pamphlets, and books that we print for
employees.
00:11:31
In some areas, we have computer based training where folks can
go to a computer terminal and sit down and interactively learn,
for example, about the Foreign Corrupt Practices Act, of
the Truth in Negotiations Act, or about time and labor charging,
or export control, or any of those subjects that they need to
know about.
00:11:58
New issues are going to be coming up all the time.
00:12:01
The internet, the explosion of the internet, especially as it
relates to privacy matters is going to continue to be very
important, the gathering of information, the selling of
information on
customers.
00:12:17
Biotechnology is another area where the progress has been
explosive in the last decade, genetic engineering, cloning,
genetic manipulation of foods.
103. 00:12:30
Firefox https://fod-infobase-
com.libraryresources.columbiasouthern.edu/p_View...
4 of 5 8/24/2021, 2:52 PM
A couple of supermarket chains recently said they are not going
to be selling food that has any genetic manipulation.
00:12:38
Technology as it applies to food.
00:12:41
I think another area that we're going to see some interesting and
very important areas have to do with the relationship between
humans and non-humans.
00:12:50
As scientific research, for example on dolphins, or elephants, or
primates, has been going along, we're discovering that they are
more like us then we had thought, that they have a greater
amount of intellectual and emotional sophistication.
00:13:04
And that means and they probably deserve more consideration
than we've been giving them.
00:13:13
104. You ask the question about does ethics pay.
00:13:18
I believe it does, obviously.
00:13:20
And in the short term, there may be instances where it doesn't.
00:13:24
But in the long term, profit then becomes not so much the fact
that you won on the single transaction, but the fact is that
someone continues to put a value on what you do for them for
the
longer term.
00:13:37
Companies that respect their employees, respect their
customers, respect one another are seen as positive forces in
their environment.
00:13:47
Those are the companies that the best people want to work for.
00:13:51
And those are the companies that customers want to do business
with.
00:13:54
105. And most people, over the long term, will in fact even pay more
for a product or in some cases work under more difficult
conditions because they're working for a company that they can
believe in and they're doing business with other people whom
they also believe in.
00:14:11
So one of the real benefits of ethics, and this is one of the
things that I try to convince my students of regularly, is that
there are tangible benefits in how clearly we perceive problems.
00:14:23
And then once we decide what the right thing to do is, we get
more comfortable with our decision and we make better
decisions because there are fewer surprises that are going to
come
down the road.
00:14:35
Business ethics can make a difference in the workplace.
00:14:38
So, stop and think and make your own decisions using business
ethics.
00:14:44
It is a profitable way to go, no matter how you add it up.
106. 00:14:46
[MUSIC PLAYING]
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5 of 5 8/24/2021, 2:52 PM
Instructions
For this assignment, you will watch a series of short video
segments from the film Business Ethics: A 21st-Century
Perspective. In combination with the assigned reading, provide
a response to the questions that follow. In order to access the
video segments, you must first log into the myCSU Student
Portal and access the Films On Demand database within the
CSU Online Library.
Daly, F., White, T., & Vogel, D. (Writers). (2000). Business
ethics: A 21st-century perspective [Video file]. Retrieved from
https://libraryresources.columbiasouthern.edu/login?auth=CAS
&url=http://fod.infobase.com/PortalPlaylists.aspx?wID=273866
&xtid=10685
After locating the video, complete the steps below:
· Watch the video segment titled "Business Problems/Ethics."
How does the globalization of business affect how you would
analyze the ethical issues surrounding the use of child labor
around the world?
· Watch the video segments titled "Temptations vs. Ethical
Dilemmas" and "Resolution Principles." Discuss the difference
between a temptation and an ethical dilemma in the context of
an experience you have had, and describe how you resolved the
matter.
· Watch the video segment titled "Future Business Dilemmas."
107. Identify and discuss an issue confronting 21st century
businesses today, and explain how you would analyze and
resolve the issue. For example, what questions and/or research
would you employ, and on what basis would you make your
determination?
The Unit I Essay should be at least 500 words in length, double-
spaced, and written in Times New Roman, 12-point font. Be
sure to cite and reference all paraphrased and quoted material
using APA style.
10685
00:00:22
Business in the 21st century is moving farther and faster than
ever before.
00:00:27
The new global marketplace will bring with it a unique set of
opportunities and challenges.
00:00:32
How we face these challenges will define the business ethi cs for
the new century.
00:00:38
For increasingly, business problems are ethical problems.
00:00:43
108. Sometimes the issue is kids' stuff, as when video designers find
that increased sales means increased violence.
00:00:51
Other times it's a matter of life or death, as when the demand
for clean energy results in the near extinction of Northwest
salmon.
00:01:00
Or sometimes the issue will be overseas where third-world
development ends up supporting worker exploitation.
00:01:08
Some may view business and ethics as incompatible, a luxury
businesses cannot afford.
00:01:14
And yet the case for business ethics in the 21st century is a
strong one.
00:01:26
I think ethics is an approach towards decision making in which
one tries to think about the moral principles that underlie
decisions.
00:01:37
In my experience, nine times out of 10, what happens is that
people made a bad decision.
00:01:42
109. They rushed it.
00:01:43
They didn't see some of the consequences of what were going to
happen and then down the road the consequences hit them and
they say, oh, I just wish I had thought this thing through.
00:02:00
Ethical dilemmas are different than moral temptations.
00:02:03
Temptation is a clear case of right versus wrong.
00:02:07
When we find a wallet lying in the street, there is no good or
justifiable reason for taking it.
00:02:13
It is tempting to pocket it and run but the right answer is to
return it to its owner.
00:02:18
The choice is clear, right versus wrong.
00:02:22
With an ethical dilemma, the right choice is not so obvious.
00:02:26
110. You have two acceptable alternatives, right versus right, a
matter of ethics.
00:02:32
In the business world, this might mean a choice between long
range and short range goals, between loyalty to a coworker
versus loyalty to the company, between the quest for profits and
the need for public accountability.
00:02:53
What we're doing and what we're testing frequently involves the
safety of people's lives and so there's a higher principle.
00:03:01
Northrop Grumman in Los Angeles designs, develops, and
manufactures aircraft and electronic systems for military use.
00:03:09
The competition in this industry is intense and the public
accountability, strict.
00:03:15
Here, business ethics is a high priority.
00:03:19
After a while, it becomes clear that the rules don't cover every
situation.
111. 00:03:25
There are a number of gray areas.
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00:03:27
So managers would frequently raise the issue as to, what do I do
in this particular situation?
00:03:33
Hi, Frank, do you have a minute?
00:03:34
Yeah, sure, come on in.
00:03:35
Someone who's a supplier to the company wants to give you a
gift.
00:03:39
And you have a business relationship but you also like the
person and you want to seem polite and the question is, can you
accept the gift?
00:03:49
112. Essentially what our the company program policy is, is that we
don't accept anything from suppliers.
00:03:55
It sends the message to people that there is this resource out
there and that we are interested in listening and in hearing what
your concerns are.
00:04:04
Hello, you've reached the corporate open line.
00:04:05
This is Frank Daly.
00:04:07
So, let me ask you, does anyone else know about this that you
know of-- Frequently people who call the open line to report
something are very nervous.
00:04:13
They want to get what they say out quickly and get off the line
quickly.
00:04:17
So it's really important for us, I think, when we talk to them to
reassure them.
00:04:24
113. Because it may be something that they've carried for a while
and haven't known what to do with.
00:04:28
So it isn't a question that we're operating a policing function.
00:04:33
We're rather trying to encourage the vast majority of our
employees who bring good values to work every day to follow
them in the workplace.
00:04:46
When you're faced with an ethical dilemma, especially a
difficult one, one of the things that you have to do is to engage
in a fair amount of systematic analysis.
00:04:57
Here at Loyola Marymount University in Los Angeles, students
participate in an annual team competition that explores key
issues in business ethics.
00:05:06
This team is arguing the case against doing business in China.
00:05:11
Their job is to understand the legal, the financial, and the
ethical dimensions of the case and to propose a solution which
makes sense legally, financially, and ethically.
00:05:22
114. Because those are the demands in the real world.
00:05:24
We have a number of teams and the judges then evaluate how
the teams do.
00:05:30
And we have cash prizes for the winning teams.
00:05:34
It gives them a little more realistic understanding of what it is
that will be expected of them.
00:05:39
So that on the job, they aren't going to make some mistakes that
really could be career enders.
00:05:44
So I've worked for a number of years in accounting and I've
seen very unethical behavior.
00:05:52
I've left jobs because of and I refused to do them.
00:05:56
It's up to us to choose to make the right decision and stick to
our guns.
115. 00:06:03
I'm glad that I'm going to be entering the workforce with a lot
of other students from this university that have been through a
curriculum that stresses ethical analysis of situations.
00:06:16
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It's very hard to think through these moral issues and cope with
them on your own.
00:06:20
You really need to be able to engage in dialogue and develop a
sense of community with other people and talk to them about
these issues, talk to them about dilemmas, the alternatives.
00:06:30
And at the end of the day, hopefully that discussion will result
in a more informed decision.
00:06:34
I think for many students who haven't thought about these
issues it's a really eye-opening experience.
00:06:40
116. And they become quite engaged in the process.
00:06:42
They become persuaded that these issues are important and that
they need to think about them as managers.
00:06:48
And that's really, I think, where the payoff lies.
00:06:50
The value of studying ethics in business school is that what it
does is that it highlights for business school students that the
impacts of their decisions not only affect their bottom line, but
rather it shows them what the social and environmental
implications are of those decisions, that business school
students and everyone in society will be increasingly dealing
with them
and thinking about them in years to come.
00:07:15
There are two classic and contrasting resolution principles you
can use to evaluate ethical dilemmas.
00:07:23
One is ends based, the other, rules based.
00:07:26
These two very different approaches were articulated by two
117. very different individuals.
00:07:33
Nineteenth century English philosopher John Stuart Mill was
also a businessman.
00:07:38
His ends based approach went for practical results.
00:07:41
Mill believed ethical decision should be made on a cost/benefit
basis, the greatest good for the greatest number.
00:07:50
German philosopher Immanuel Kant believe how we act is more
important than what we achieve.
00:07:55
In his critique of pure reason, he emphasizes absolute standards
that outweigh practical results.
00:08:01
This rules based approach says that we all have principles that
should not be sacrificed, that ends don't justify means.
00:08:09
To make an ethical business decision often requires an
examination of both ends and means.
118. 00:08:15
Just because something produces more people getting helped
than hurt doesn't mean that the action itself is right and wrong,
is it the case where someone's being manipulated?
00:08:24
Is there lying going on?
00:08:25
Is there cheating?
00:08:27
Is there something questionable about that?
00:08:29
I think that's the critical issue in business ethics is figuring out
when it's appropriate to weigh the interests of various
stakeholders, and be bound by the overall cost and benefits.
00:08:39
And when one says, this is an issue which strikes to a core
principle and value which I share, my company shares, my
culture shares, my religion shares, and this is a principle which
brooks no compromise.
00:08:53
Addressing an ethical dilemma can begin with three simple
steps.
119. 00:08:57
First, identify the problem.
00:08:59
Is this an issue of right versus right, or right versus wrong?
00:09:03
A temptation or a dilemma?
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00:09:05
Then, identify the stakeholders.
00:09:08
Who is effected?
00:09:09
And to what degree is each effected?
00:09:11
And finally, identify alternatives.
120. 00:09:15
Often finding the right answer means involving the effected
parties.
00:09:21
Companies used to be private entities but large companies, for
example, are institutions that have impact on a lot of people.
00:09:29
What we generally calls stakeholders are the shareholders and
we have an obligation to them.
00:09:34
We have an obligation to our employees, to our customers, to
our suppliers, because all of these people are effected by
decisions that are made and to the communities in which we
work.
00:09:45
So there is, many times, competing interests.
00:09:58
In a global marketplace, not only is it increasingly difficult to
determine stakeholders, it's increasingly difficult to establish
communal values, especially when your community is the world
itself.
00:10:11
121. At Northrop Grumman, workers were asked to devise their own
list of core values.
00:10:16
We had 2,000 people across the corporation involved in focus
groups and we asked them two questions.
00:10:22
What are the important values that you bring to work every day?
00:10:25
And, how would you like your company to be known?
00:10:28
And with all of the data and all the responses that we get back
from that, they converged on six themes actually, fairness,
honesty, integrity, respect for others, are kinds of thing that we
share where ever we go across the globe.
00:10:42
It's of course true that there are cultural differences and that in
some countries other than the United States, for example, it's a
perk or a benefit you get that one of your siblings or member
of your family automatically gets a job in the company that
you're working in, which offends the sense in the United States
of equal opportunity, et cetera.
00:11:03
122. But that's a cultural thing.
00:11:05
It's not necessarily an ethical thing.
00:11:07
And I think when push comes to shove, there is a common
agreement everywhere about some basic values even though the
conditions of implementation may be very different.
00:11:19
We certainly have all kinds of training classes.
00:11:22
We have electronic training.
00:11:25
We have brochures, and pamphlets, and books that we print for
employees.
00:11:31
In some areas, we have computer based training where folks can
go to a computer terminal and sit down and interactively learn,
for example, about the Foreign Corrupt Practices Act, of
the Truth in Negotiations Act, or about time and labor charging,
or export control, or any of those subjects that they need to
know about.
00:11:58
123. New issues are going to be coming up all the time.
00:12:01
The internet, the explosion of the internet, especially as it
relates to privacy matters is going to continue to be very
important, the gathering of information, the selling of
information on
customers.
00:12:17
Biotechnology is another area where the progress has been
explosive in the last decade, genetic engineering, cloning,
genetic manipulation of foods.
00:12:30
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A couple of supermarket chains recently said they are not going
to be selling food that has any genetic manipulation.
00:12:38
Technology as it applies to food.
00:12:41
124. I think another area that we're going to see some interesting and
very important areas have to do with the relationship between
humans and non-humans.
00:12:50
As scientific research, for example on dolphins, or elephants, or
primates, has been going along, we're discovering that they are
more like us then we had thought, that they have a greater
amount of intellectual and emotional sophistication.
00:13:04
And that means and they probably deserve more consideration
than we've been giving them.
00:13:13
You ask the question about does ethics pay.
00:13:18
I believe it does, obviously.
00:13:20
And in the short term, there may be instances where it doesn't.
00:13:24
But in the long term, profit then becomes not so much the fact
that you won on the single transaction, but the fact is that
someone continues to put a value on what you do for them for
the
125. longer term.
00:13:37
Companies that respect their employees, respect their
customers, respect one another are seen as positive forces in
their environment.
00:13:47
Those are the companies that the best people want to work for.
00:13:51
And those are the companies that customers want to do business
with.
00:13:54
And most people, over the long term, will in fact even pay more
for a product or in some cases work under more difficult
conditions because they're working for a company that they can
believe in and they're doing business with other people whom
they also believe in.
00:14:11
So one of the real benefits of ethics, and this is one of the
things that I try to convince my students of regularly, is that
there are tangible benefits in how clearly we perceive problems.
00:14:23
And then once we decide what the right thing to do is, we get
more comfortable with our decision and we make better
126. decisions because there are fewer surprises that are going to
come
down the road.
00:14:35
Business ethics can make a difference in the workplace.
00:14:38
So, stop and think and make your own decisions using business
ethics.
00:14:44
It is a profitable way to go, no matter how you add it up.
00:14:46
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