Ten Ways Gen Zers are Changing their ways of thinking from Millennials

1. Extracted from
GEN Z 1.0
10.05.16
10 WAYS
GEN ZERS
ARE CHANGING
FROM MILLENNIALS
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2. GEN ZERS CHERISH MORE INDIVIDUAL TIME THAN
MILLENNIALS
OFTEN AT EXPENSE OF SOCIAL TIME
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3. HYPER-
CONNECTIVITY2
CELL PHONES ARE MORE
INTEGRAL PART OF GEN
ZERS ENTIRE LIVES THAN
THEY WERE TO MILLENNIALS
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4. FOR GEN ZERS
VIDEO IS MOST ASSOCIATED WITH DIGITAL SCREENS
IN THEIR OWN TIME.
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TV AS GEN Z KNOW IT, IS
AN ENDANGERED SPECIES!!!

5. MAGAZINES PLACE IN
INSPIRING AND INFLUENCING MILLENNIALS
HAS FURTHER DECREASED AMONG GEN ZERS
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DIGITAL/SOCIAL MEDIA REIGNS AS THE
TRUSTED SOURCE!
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MEDIA INFLUENCE HAS CHANGED

6. GEN Z STRUGGLE WITH
EATING HABITS,
FEELING INCREASINGLY MORE
GUILTY THAN GEN Y DID IN
THEIR TEENS
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GEN Z STRUGGLE WITH EATING
HABITS,
FEELING INCREASINGLY MORE
GUILTY THAN GEN Y DID IN THEIR
TEENS
YET, GEN Z ARE MUCH MORE
LIKELY TO EAT ORGANIC
AND BE VEGETARIANS
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07FOOD ATTITUDES HAVE CHANGED

7. GEN Z LOVE TO EAT AT
RESTAURANTS MORE
THAN MILLENNIALS
AT THEIR AGE
–ESPECIALLY
HISPANIC ZERS
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BACK TO RESTAURANTS

8. BEAUTY HAS
NEW COLORS
WHITE NH TEEN
MILLENNIALS WERE MOST
INFLUENTIAL ON LIPS, EYE
AND FACE COSMETICS.
BUT, HISPANIC GEN Z ARE
MORE INFLUENTIAL THAN
WHITE NH!
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9. NEW CAR INFLUENCERS
WHITE NH MILLENNIALS WERE AS INFLUENTIAL
AS HISPANIC MILLENNIALS ON HOUSEHOLD
CARS/TRUCK PURCHASES
…AMONG GEN ZERS, HISPANICS ARE TWICE AS
INFLUENTIAL AS WNH
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10. COMING WINTER 2016-17
SEND US AN EMAIL TO INCORPORATE YOUR
BRANDS IN GEN Z 2.0, REQUEST A WEBINAR OR
SCHEDULE A CONSULTATION ON GEN Z
GEN Z 2.0
Carlos Santiago
Phone (818) 509-5901
Carlos@SantiagoSolutionsGroup.com
Twitter: @Carlos_SSG©2016 Santiago Solutions Group, Inc SantiagoSolutionsGroup.com
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