Gifts can help businesses retain clients by making them feel appreciated. Useful, long-lasting gifts that clients will enjoy for years, such as gift cards, are most effective for creating positive feelings and memories. The median home price in Los Angeles County rose 4% in December 2016 compared to the previous year, while the number of home sales fell slightly. When choosing a home inspector, homeowners should look for certification and errors and omissions insurance, and check reviews online.

1. Designed By Breanne DeMack • 661 251 8080 • www.breannedemack.com
GIFTS - CAUSING PEOPLE TO FEEL GREAT
“I’ve learned that people will forget what you said, people will forget what you did, but people will
never forget how you made them feel.”
- Maya Angelou
True words spoken from a smart lady. What are typical “good gestures” in business today? A
friendly text or email? A gift basket or hand written card with a gift card inside? Sure these things
are appreciated. One definitely “feels the love” with some gifts more than others. Each year busi-
ness owners spend hundreds to millions of dollars on client appreciation. But as a business owner,
how do you measure your ROI (return on investment) when one’s feelings don’t have an exact unit
of measurement? Where is your money most effectively spent when it comes to client appreciation?
Forbes magazine says, a “5% increase in client retention can increase profits by up to 95%.” How
does one retain clients indefinitely? By appreciating them in a way that makes them feel incredible.
Therefore, if you can’t simply give your clients a hug or an awesome “high-five” each and every
day but want to be memorable AND make them feel great and appreciated, give them a gift of
lasting power.
For a gift or gesture to be valuable long-term it must have these 2 characteristics: usefulness and
longevity. Keep this in mind the next time you pick a gift out for a client, referral or colleague and
see the effects of someone feeling great for not only a moment but for years to come.
Deanna Scortino
CEO of SoCalGiftGal.com & TheKnifeGal.com
CALIFORNIA HOME PRICES
The median price of a home in Los Angeles County rose by 4 percent in December, compared
with the same month a year earlier, while the number of homes sold dipped by 5.5 percent, a real
estate information service announced Tuesday.
According to CoreLogic, the median price of a Los Angeles County home was $520,000 last
month, up from $500,000 in December 2015. A total of 6,862 homes were sold in the county,
down from 7,263 during the same month the previous year.
A total of 20,454 new and resale houses and condos changed hands in Los Angeles, Riverside,
San Diego, Ventura, San Bernardino and Orange counties last month, according to CoreLogic.
That was up 4.7 percent from 19,534 in November but down 2.9 percent from 21,069 in Decem-
ber 2015.
The median price of a Southern California home was $470,000 in December, up 1.1 percent from
$465,000 in November and up 6.8 percent from $440,000 in December 2015.
Gene Bleecker
First American Title
661-510-5628
3 TIPS TO CHOOSE HOME
INSPECTOR IN 2017
Choosing a home
inspection company
based upon the fee
is the worst way to
choose an inspector.
Here are 3 things to
help choose…
First, there is no such thing as a licensed home
inspector in California. Make sure your inspector
is Certified, through INTERNACHI or CREIA.
Second, make sure the home inspection compa-
ny you choose has Error and Omissions (E&O)
insurance. E&O is the insurance that comes into
play if something expensive was missed during
the home inspection and it needs repaired, such
as a major foundation issue.
Third, Check the company for the quality and
quantity of reviews they have on places such as
Google and Yelp. Having a large number of
reviews that are consistently providing good to
great comments is far more telling than the one
positive or perhaps even the one negative.
Josh Niehaus
Elite Group Property Inspections
Cell 909-912-4607
Office 800-494-8998
MAKE MONEY WHEN YOU
MOVE!
Don’t just settle on cutting your moving costs! It
is possible to make money when you move! Try
selling unwanted items to lower your moving
bill and make some green!
Where Should You Resell?
A garage sale will draw many buyers to you.
Craigslist often delivers a higher selling price,
but it can be hard to collect. Consignment
shops do most of the work for you, but the
payoff is delayed. Facebook groups are great
reselling venues, especially for kids’ clothing,
but not so convenient in rural areas. Use eBay
for rare items. Be sure to check out OfferUp,
thredUP, Krrb, and Chairish!
What Should You Resell?
Clothes, furniture, outdated electronics, vintage
books, CDs, records, appliances, and even
moving boxes!
Be sure to collect all your deposits for services,
utilities, etc. And consider cancelling some
monthly services early too!
Stay organized and plan ahead to stay within
budget!
Camelot Moving & Storage
(661) 255-3112
From My Home To Yours
FEBRUARY 2017