Positive friction in digital design makes the lives of the user so simple although it makes the flow slower. It helps the user to learn, skip from autopilot mode and help them take back control in their hands.

1. Friday, 22nd July 2022
Positive Friction in
UserExperience
Design

2. What exactly is
Positive Friction?

3. Additional steps, but to the user’s
benefit
Alerts a user who may be running
on autopilot
Prevent users from making
mistakes
Place control back in users hands
1
2
3
4

4. Confirming or
Validating
Important Actions

5. Google’s positive friction helps you prevent the embarrassing follow-up
email apologizing for the missed attachment.

6. Confirming actions is even more
important when money is
involved.
Saves headaches for getting
overpaid money back or
returning mistakenly purchased
items!
Ex.google pay recharge

7. ForHealth,
Wellbeingand
BehavioralChange

8. MonzoBank’sideainvolvedlettingpeoplereviewlate-nightspendingthe
nextday.©MonzoBankLtd.,FairUse
MentalHealthPolicy
Instituteresearchthat
foundthatmanybipolar
userstendedto
overspendwhileina
manicphaseatnight.

9. DigitalWellbeing
©Cyber-DuckLtd.andSlack,FairUse
©U.S.Department
ofHealthand
HumanServices,
FairUse

10. EnhancingSecurity

11. two-step authentication to
enhance account security.
authenticate actions using
biometrics, i.e., using your
fingerprint, voice or face, rather
than sending you a code via a
secondary method,
Ex.Bank apps Exit

12. Shortened
PerceivedTime

13. quotations or a message, a loading circle showing progress and preview of UI
elements to the left and top of the page to shorten the perceived wait time for users.
Ex.Houston Airport
Food choices in a buffet

14. Productivity soars when a
computer and its users interact at a
pace (<400ms) that ensures that
neither has to wait on the other.
In 1982 Walter J. Doherty and Ahrvind J. Thadani
published, in the IBM Systems Journal, a research
paper that set the requirement for computer response
time to be 400 milliseconds, not 2,000 (2 seconds)
which had been the previous standard. When a human
being’s command was executed and returned an
answer in under 400 milliseconds, it was deemed to
exceed the Doherty threshold, and use of such
applications were deemed to be “addicting” to users.

15. ToProvidea
LearningOpportunity

16. Peoplearewiredtolearnnewthings.
Withoutit,wecouldendupbecomingas
unintelligentandlazy-
H.G.Wells’novelTheTimeMachine.
Onceyouhaveputtimeandeffortinto
something,you’relesslikelytopullout
ofit.

17. Applications often include an
onboarding flow to highlight the
most important UI elements one
by one.
Ex.google pay recharge

18. TheTakeAway

19. Prevent mistakes the user
might otherwise make
Drive positive behavioral
change
Protect a user’s account or
data
Engage a user to make wait
times feel shorter
Give the user an opportunity
to learn?

20. ThankYou