2. Hi there, my name is Sanaa!
So, a little introduction to me
I am a well presented, polite young
lady with a confident, vibrant and
enthusiastic personality. I am full of
life and laughter and always ready
for a challenge! And as a result of
my dedication and passion, I am a
Vega School of Brand Leadership
graduate, with a degree in Creative
Brand Communications specialising
in Copywriting. Simply put,
Copywriting is creation. A
copywriter is a communicator and
a problem solver. I am able to
connect naturally with an idea or a
person which gives me an
advantage in understanding and
communication. I am a creative, a
conceptualiser and an artist of
words, but my skillset is not limited
to only pen and paper- I am
familiar and efficient with Adobe
Suite software and design and
Microsoft Office.
I have worked across all traditional
and digital mediums,
conceptualization processes and
generating social media content. I
served my internship at Gorilla
Digital Advertising Agency. My role
in the agency included producing
online social media content as well
contributing to campaign concept
and development for brands Brut,
Lux and Oreo, to name a few. In
addition to this brand exposure,
during the course of my stay at
Vega, I had the pleasure of working
with live clients, Cipla and
Smartxchange and completed
briefs for Amnesty International,
Organ Donor Fund, Freshpack
Rooibos Tea, to name a few.
Outside of Vega, I have first hand
exposure promoting and working
with brands Ciroc, J&B, Amstel
among others housed under
BrandHouse and Heineken South
Africa.
As a copywriter, working in a team
environment is essential. Naturally,
I portray leadership qualities and
take first hand initiative; however, I
work well independently and am a
natural self-starter. My
organisational and communication
skills are excellent and stem from
my experience in team leader
roles. Dealing with stress and
working under pressure is no
mystery to me. The approach to my
work is goal orientated and
systematic. I believe that with
perseverance and dedication, all
goals are attainable. Nothing is
impossible with a positive,
ambitious mindset. Doing something
you love, will make you love what
you do even more.
3. High School Education
School: Durban Girls High
School Class of 2013
Grade 12 Bachelors Pass
English – A
Business Studies – A
Life Orientation – A
Biology – B
Afrikaans – B
Mathematics - C
Skills Set
Natural leader
Takes first-hand initiative
Self-motivated
Committed
Engaging
Accountable
Exceptionally organised
Punctual
Compassionate
Ethical
Core Valued
Diplomatic
Confident
Perceptive
High achiever
Excellent interpersonal
skills
Tertiary Education:
Vega School of Brand Leadership
First Year, 2014 Second Year, 2015
Third year, 2016
Degree in Creative Brand Communications
Specialising in Copywriting
Included Modules:
Brand Strategy
Critical Studies
Creative Development
Digital Media
4. Work Experience Three Years
(Part Time)
Promoting local as well as international
brands has allowed for a great deal of
first hand knowledge on peoples skills and
the way in which they work.
BrandHouse
Spar Tops
(Durban North, Umhlanga, Westville,
Mayville) and independent bottle stores
Smirnoff, promoting Smirnoff Premix Spirit
Cooler Flavors
Smirnoff 1818 Vodka Flavors
Amstel Lager
Amstel Light
Cuba Lounge and Vacca Matta
J&B
J&B Urban Honey
Vingooo, Wine on the go:
Spar Tops (Durban North, Umhlanga)
Vingooo, Wine on the go
Heineken South Africa
Strongbow
Sol
Amstel
Windhoek
All of the above promotions required
intensive consumer interaction. Every
promtion required feedback on consumer
opinion and queries in order to achieve
optimal and relevant consumer insight.
Internship at Gorilla advertising agency
Junior Copywriter, assisiting with
Social media content creation
(Oreo, Neurobion)
campaign development and content
creation
(Brut, Lux)
5. Achievements
Peace Councilor (High School)
Library Monitor - 2008
Class Captain and Vice-Captain - 2010 to
2011
Representative for the Council of Learners
(RCL) - 2010
Competed in the South African Junior
Championships in the Equestrian discipline
of Tent Pegging – 2009, 2011
Member of the Muslim Students
Association (MSA) – 2011 to 2013
Local Charity participation
Held events for underprivileged children
and orphanages like the La Merci
Orphanage
SLB (Student Leadership Body)
Representative at Vega School of Brand
Leadership – 2014 & 2015
Team Leader Brand Challenge 2016 Vega
School of Brand Leadership
Spokes person and presenter for Brand
Challenge 2016 Vega School of Brand
Leadership
Interests
Horse Riding
Swimming
Fitness & Sport
Hockey
Music
Movies
Reading
6. References
Julia Van Blerk - High School Educator
076 501 0090
Sheena - Heineken SA & Strongbow Marketing
Division
082 669 2569
Alka Singh - Vega Relationship Navigator
073 177 0418
Sanaa Ali
28 Lydia Drive, Glenashely
0837852009
alisanaa1712@gmail.com
