Samuel Luna is a mortgage industry executive with over 20 years of experience in both the public and private sectors. He has a proven track record of executing all aspects of business, including building teams, growing operations, and establishing programs to strengthen neighborhoods and increase access to affordable housing. His career accomplishments include directing Freddie Mac's Strategic Markets team and creating the Neighborhood Recovery Program for the Los Angeles Housing Department. Currently, he leads Freddie Mac's Affordable Lending and Access to Credit Division.

1. Samuel Luna
Greater Los Angeles (818) 802-4489
www.linkedin.com/in/lunasamuel samuel_luna@freddiemac.com
Mortgage Industry Executive
Accomplished mortgage and community development executive in both the public and private sector.
Proven success in executing all facets of business, most notably in building teams and growing
operations. Industry-credited with establishing programs and strategies that strengthen
neighborhoods, as well as serving communities to secure affordable housing.
 Affordable Lending  Layered Financing  Community Outreach
 Loan Origination  Strategic Planning  Strategic Partnerships
_______________________ CAREER ACCOMPLISHMENTS ____________________
 Directed the creation of Freddie Mac’s Strategic Markets team, which managed customer and
industry relationships to meet business and mission goals
 Drove implementation of the Targeted Neighborhood Initiative for the Los Angeles Mayor’s
Office, directing a multi-agency support team and a $40 million capital budget
 Created the Neighborhood Recovery Program at the Los Angeles Housing Department which
coordinated both public and private resources to revitalize distressed neighborhoods
_______________________ PROFESSIONAL EXPERIENCE _____________________
SINGLE FAMILY AFFORDABLE LENDING DIRECTOR 7/2015 – PRESENT
FREDDIE MAC
Lead the Lender Engagement Team for the Affordable Lending and Access to Credit Division. I
manage a team of housing and mortgage professionals that create production strategies and lending
opportunities for Freddie Mac’s lender customers. Working collaboratively with lenders, non-profit
agencies, and government agencies, my team creates outreach initiatives designed to increase
affordable loan originations and deliveries to Freddie Mac, and increase access to credit for under-
served communities.
MANAGING PARTNER/LOAN ORIGINATOR 3/2014 – 7/2015
CIVIC CENTER HOME LOANS
Responsible for Mortgage Lending, Business Strategy, and Strategic Partnerships. Grew lending
operations, developed productive partnerships, and improved the bottom line. Created new business
channels and improved lending operations, which created unprecedented growth for the company.
Civic Center Home Loans specializes in helping first-time homebuyers access the various government
assistance programs in Southern California and promotes education and counseling for low and
moderate-income borrowers.
NATIONAL DIRECTOR, STRATEGIC MARKETS 2008 - 2014
FREDDIE MAC, MCLEAN VIRGINIA
Directed an outreach team of housing professionals located around the country, engaged in multi-
faceted outreach activities to help our customers meet affordable lending objectives. Evaluated the

2. Samuel Luna Page Two
needs of key lender accounts to grow business, reach diverse markets, and meet CRA goals.
 Increased loan deliveries by 20% from priority lenders across all customer segments
 Worked closely with lender customers, community-based organizations, local and state
government organizations to develop outreach strategies and drive business
 Managed a budget of $7 million, approved funding and developed contracts and formal
contracting process to increase effectiveness and accountability
 Managed relationships with national organizations to increase market relevance and engagement
REGIONAL MANAGER/DIRECTOR, EXPANDING MARKETS 2001-2008
FREDDIE MAC
Directed nine staff of the Western and Northeast Regions, supporting Sales and Outreach goals and
objectives. My team worked with lender customers and developed strategic alliances with industry
partners to create mutually beneficial lending initiatives.
 Drove business results and created lending initiatives for and with our lender customers
 Won Sales award in 2007 for 30% increase in affordable loan deliveries from priority customers
GENERAL MANAGER, EL PUEBLO HISTORICAL MONUMENT AUTHORITY 1999 - 2001
CITY OF LOS ANGELES
Managed the operation, maintenance, and preservation of 44 acres of the City’s most important real
estate. El Pueblo is the birthplace of the Los Angeles and Home of Olvera Street
 Directed 80 employees (43 full time), an operating budget of over $3 million. The Monument
maintains a City attraction that has approximately 2 million visitors per year.
 Completed over $30 million in capital improvements to the Monument during my tenure
DIRECTOR OF HOUSING, TARGETED NEIGHBORHOOD INITIATIVE 1999
CITY OF LOS ANGELES MAYOR’S OFFICE
Implemented the Targeted Neighborhood Initiative (TNI) Program. The TNI Program focused
private and public sector resources to revitalize communities throughout Los Angeles. Reported to
the Mayor and City Council regarding progress against program goals and objectives.
 Drove 144 specific housing, neighborhood, and commercial projects being completed by six
agencies, with $36 million of CDBG funds and $10 million of Tax Increment financing
 Directed an inter-agency support team that was responsible for implementing neighborhood
projects
____________________________ EDUCATION ________________________________
CALIFORNIA STATE UNIVERSITY, Fullerton, B.A., History, 1986
COLUMBIA UNIVERSITY, Executive Education Program, High Impact Leadership, May 2010