1. SCOTT MERUSI
1859 Fairfax Avenue, Cincinnati, OH 45207 (513) 515-5876, merusipartners@gmail.com
COMPLEX PROBLEM SOLVING SUBJECT MATTER EXPERT – 20+ YEARS’ EXP.
I am a subject matter expertise that specializes in complex problem solving and navigating as it relates to housing,
wraparound supportive services, and economic development for the elderly. The interconnected global economy is
creating changes at a rapid rate and those changes are triggering “gaps” in elderly housing & supportive services.
The socio-demographics are further complicating the economic changes. AARP estimates that 10,000 people per
day in the United States will turn 65 every day for the next 20 years. The elderly population growth in the United
States is un-matched at any time in history, AND the elderly are living longer. Elderly population increases and life
expectancy requires to new tactics related to technology, funding, and public awareness that allow the elderly to age-
in-place independently, with dignity.
The interconnected global economy, elderly socio-demographic changes, and shifting government funding is
causing disruptive changes at an accelerated pace. I use my navigational expertise, passion for people, and product
solutions to provide the needed know-how to understand bundle and create innovative customer centric answers.
Scott Merusi, Elderly Solutions Matter
SKILLSET
Change Management/Navigator
Public-Private Partnership Builder
Pay for Success/Social Impact Bond
Financial Packaging Expert (LIHTC, HOPE VI
HUD 202-236, State, County CDBG, HOME)
Elderly Demographic Studies
Elderly Economic Impact Studies
Community Development Strategies
Real Estate Development Solutions
Acquisition & Disposition Solutions
SERVICES OFFERED BY SME: ALICE NEEDS HELP NOW
ALICE (Asset Limited Income Constrained Elderly) needs HELP (Healthy Elderly Living Program) NOW is a social
impact program that I developed and offer to residential customers and non-profit clients. It is a copyrighted
disruptive innovation positioned in the elderly space. The delivery platform is on-site implementation and/or
distanced based education. It navigates and bundles housing, and supportive services with a focus on preventative
care and place. The outcome is to HELP ALICE live independently in the community, and age-in-place with dignity.
The Administration on Aging (AoA) estimates that the national median average for nursing home care is $74,838
per year per person, or $205 per day. The economics/demographic trends, coupled with limited state/federal
financial resources, and the 40 year old federal government two-silo delivery model for housing & elderly supportive
services is not sustainable. My value proposition is to move consumers/non-profit clients away from a universal
charity/philanthropic and government subsidy model, to a variable clustering answer using funding, preventative
care, and local area elderly needs. ALICE gets HELP and Medicare/Medicare achieves greater resource productivity.
ALICE needs HELP NOW combines 20+ years of complex problem-solving experience, a compendium of affordable
housing experience, and a passionate navigational skillset. The outcome is sustainable localized Public-Private
Partnerships that create and bundle(s) of services (finance, economic development, education, and housing) for the
elderly in the local market area. This results in scalable, reproducible customer centric answers, and best case
research. I use a modified outcome metric process developed by AARP as it relates to ranking states for long-term
supportive services (LTSS) tracking, learning by doing (LBD), and best practices research to expand and refine its
process. ALICE the HELP needed NOW because Elderly Solutions Matter.
2. WORK EXPERIENCE
MARKET & FEASIBILITY STUDIES
Provide clients with market & feasibility studies regarding market rate and affordable rental housing development.
Registered and approved market study provider in the following states: OH, KY, IL, IN, PA, NJ, WA, and WVA. The
report methodology is defined by each local state housing finance agency, and includes primary field research of
rental housing developments, area employers by size, and photographs of immediate area of proposed development.
To date, I have conducted over 300 market & feasibility studies in 26 states.
Market study methodology process involves reviewing developer’s underwriting methodology, target
audience, within the context of the State Qualified Allocation Plan (QAP)
Define Primary Market Area, and conduct primary and secondary real estate research to ascertain supply and
demand conditions as it relates to property feasibility, based on target audience
Primary research is used to ascertain rental rates vacancy levels, and absorption levels
REAL ESTATE MARKET ASSESSMENTS
Housing developments typically require leveraged financing as result of reduced size of developments, and
increased development costs brought about through increased energy efficiency and other technology modifications.
Provides market assessments for affordable housing developments applying for state funding (CDBG or
HOME), and FHLB Affordable Housing Program (AHP) funding in Cincinnati, Atlanta regions
REAL ESTATE FINANCIAL PACKAGING SERVICES
Provides developers, investors, and real estate owners with financial packaging used to document due diligence or
support competitive grant applications at local, state, and federal levels.
Financial packaging methodology consists of reviewing document checklists while inventorying all
information provided by real estate developers copying and binding
NEIGHBORHOOD REDEVELOPMENT & WEB-BASED MARKETING
Private-Public Partnership was developed with the Local Initiative Support Corporation (LISC) that resulted in a
copyrighted electronic software program (Neighborhood Indicator Program NIP). It provided current demographic,
economic baseline, real estate valuation, crime, and housing statistics for City of Cincinnati’s Statistical
Neighborhood Areas (SNA).
Provided web-enabled tracking of investment and development trends in City of Cincinnati and it’s
neighborhoods for knowledge acquisition, planning, and grant writing purposes
LISC contracted with SME as the lead entity, and SME provided two churches real estate and financial
analyses and four redevelopment scenarios for Huntington Meadows (1,169 unit apartment complex)
Above resulted in demolition of the existing 1,169 unit apartment complex, and the redevelopment of a 300-
unit for-sale housing development: The Villages of Daybreak
DEVELOPER ACQUISITION & TRANSACTION NEGOTIATION
Worked on behalf of numerous developers to target property for acquisition, property contracting, coordinating and
conduct due diligence items, and close on the property.
Identified current pricing/budget for acquisition
Identify private / public financing sources
Prepare preliminary budget for required
3. PROFESSIONAL EXPERIENCE
DIRECTOR OF AFFORDABLE SENIOR HOUSING 2012 – Present
PMD Advisory Services, LLC: Hebron, KY
Serves as Director of Affordable Housing & Economic Development researching, writing, and marketing market
studies and data products. Provides expert counsel in positioning and repositioning affordable elderly real estate for
acquisition and refinancing.
REAL ESTATE CONSULTANT / OWNER 1999 – 2012
Merusi Partners, Inc.: Cincinnati, OH
Provided real estate consulting services with specializations in financial packaging, feasibility analysis, site selection,
acquisition due diligence, portfolio analysis, land assemblage, rent reasonableness surveys, and neighborhood
redevelopment strategies. Focused on niches in Conventional Rental Market Studies, Low Income Housing Tax
Credit, Hope VI Program, Section 8, New Market Tax Credit, FHLB, AHP, NSP Programming, and Site Assemblage.
REAL ESTATE RESEARCHER / OWNER 1992 – 1999
Secure Documents: Cincinnati, OH
Conducted real estate research and market study consulting while interfacing with for-profit and non-profit
developers. Performed targeted acquisition of vacant land for commercial and multi-family development. Covered
several niches including Low Income Housing Tax Credit and Hope VI Program.
REAL ESTATE DATA RESEARCH / INVESTMENT PACKAGING 1985 – 1991
Chelsea Moore Company: Cincinnati, OH
Provided real estate consulting services with specializations in financial packaging, feasibility analysis, site selection,
acquisition due diligence, portfolio analysis, land assemblage, rent reasonableness surveys, and neighborhood
redevelopment strategies. Focused on niches in Conventional Rental Market Studies, Low Income Housing Tax
Credit, Hope VI Program, Section 8, New Market Tax Credit, FHLB, AHP, NSP Programming, and Site Assemblage.
EDUCATION
MASTER OF SCIENCE IN ADMINISTRATION – Leadership (expected 2016)
Central Michigan University: Mt. Pleasant, MI
BACHELOR OF ARTS IN ECONOMICS & MANAGEMENT
Centre College: Danville, KY
CERTIFICATIONS
Counselor of Real Estate (CRE)
Accredited Buyer’s Representative (ABR)
Real estate agent licensed in (OH, KY)
Nat’l Association of Housing Market Analysts
Certified to Conduct Housing Market Studies in KY, OH, IN, IL, WV, PA, WA, NJ