Smarter Commerce Summit - IBM MobileFirst Services


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IBM's industry-leading business and technology services for strategy/design and development/deployment of mobile applications, devices, communication and IT networks are an integral component of the IBM MobileFirst portfolio. Learn how we can help you begin, accelerate and manage your journey to becoming a mobile-first enterprise.

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Smarter Commerce Summit - IBM MobileFirst Services

  1. 1. 3642 IBM MobileFirst Services:Explore Mobile Consulting,Implementation and Managed ServicesChris PepinMobile Enterprise ExecutiveIBM Global Technology
  2. 2. • IBM’s statements regarding its plans, directions, and intent are subject tochange or withdrawal without notice at IBM’s sole discretion.• Information regarding potential future products is intended to outline ourgeneral product direction and it should not be relied on in making a purchasingdecision.• The information mentioned regarding potential future products is not acommitment, promise, or legal obligation to deliver any material, code orfunctionality. Information about potential future products may not beincorporated into any contract. The development, release, and timing of anyfuture features or functionality described for our products remains at our solediscretion.• Performance is based on measurements and projections using standard IBMbenchmarks in a controlled environment. The actual throughput or performancethat any user will experience will vary depending upon many factors, includingconsiderations such as the amount of multiprogramming in the users jobstream, the I/O configuration, the storage configuration, and the workloadprocessed. Therefore, no assurance can be given that an individual user willachieve results similar to those stated here.2© 2013 IBM Corporation
  3. 3. Agenda• The mobile revolution and challenges• An introduction to IBM MobileFirst• Becoming a Mobile Enterprise• MobileFirst services© 2013 IBM Corporation 3
  4. 4. Mobile is everywhereMobile is about transacting196% year to year increase in mobile cyber Monday sales between 2012 and 2011Mobile enables the Internet of Things91% of mobile users keep their device within arm’s reach 100% of the time243Mobile is primary590% of users use multiple screens as channels come together to create integrated experiencesMobile must create a continuous brand experienceGlobal Machine-to-machine connections will increase from 2 billion in 2011 to 18 billion at theend of 2022Insights from mobile data provide new opportunities75% of mobile shoppers take action after receiving a location based messages2
  5. 5. Mobile challengesIntegrating mobile into business processes1Increasing productivity, increasing profits, differentiating the customer experienceSkills and infrastructure readinessDevices, data and mobile applications243Security5Develop deploy and manage mobile applications across multiple platformsMobile applications9 out of 10 enterprises don’t have the mobile, cloud and analytics skills they needBring Your Own Device (BYOD)Employees bringing personally owned devices to work2
  6. 6. Video: IBM MobileFirst
  7. 7. IBM’s expanding mobile portfolio125+ patents for wireless inventions in 2012, bringing the total to 2701HEmptoris Rivermine TelecomExpense Management2012IBM announced:IBM Mobile FoundationIBM Endpoint ManagerNamed leader ininteractive designIBM acquired:Tealeaf CX Mobile2HIBM announced:Managed Mobilityand MAPM ServicesandIBM Security Access Managerfor Cloud and MobileIBM announced:IBM MobileDevelopmentLifecycle SolutionIBM announced:IBM Connections MobileIBM acquired:IBM Cast Iron20131HIBM announced:IBM acquired:Urban Code DevOpsPlatform
  8. 8. Steps to becoming a mobile enterprise© 2013 IBM Corporation 9
  9. 9. A mobile enterprise starts with a strategy• Defining the business problem and success criteria• Personas and use cases• Mobile infrastructure readiness• Processes and governance modelStrategyEnterprises need at least two strategies: B2E and B2C
  10. 10. Written mobile policy is essential• Terms and conditions for devices,security and applications• Corporate owned devices as wellas BYOD; data privacy• Input from human resources, legal,procurement and reimbursement© 2013 IBM Corporation 12Comprehensive policy for PCs, smartphones and tabletsPolicy
  11. 11. Mobile security risks are significant…FrequencyNever Rare Often FrequentlyLimitedMassiveLoss/Theft/SeizureBased on Gartner, Mobile Security Risks, interviews with members of ISSxForce, and Corporate Executive BoardBlue ToothSlurpingMan in theMiddleAttackImpactIIIIIIIVRovingBug/IllegalMalware/Spyware/GraywareLocationLogging &Tracking
  12. 12. …and involve more than just the deviceManage deviceSet appropriate securitypolicies • Register •Compliance • Wipe • LockSecure DataData separation • Leakage •EncryptionApplication SecurityOffline authentication •Application level controlsSecure AccessProperly identify mobile usersand devices • Allow or denyaccess • ConnectivityMonitor & ProtectIdentify and stop mobilethreats •Log network access, events,and anomaliesSecure ConnectivitySecure Connectivity fromdevicesSecure ApplicationUtilize secure coding practices• Identify applicationvulnerabilities • UpdateapplicationsIntegrate SecurelySecure connectivity toenterprise applications andservicesManage ApplicationsManage applications andenterprise app storeDevice Network Applications
  13. 13. “Mobile computing devices should be moresecure than traditional user computing devicesby 2014”
  14. 14. Education is key to reducing security risk• Identifying cybersecurity threats• Protecting corporate and client data• Safeguarding devices• Data and security incident reporting• Build a “culture of security”© 2013 IBM Corporation 16Published guidelines, online education and social interactionEducation
  15. 15. Technology maps to business requirements• Mobile Device Management (MDM)• Containerization, virtualization, encryption• Anti-malware• Network access control• Mobile Application Platform© 2013 IBM Corporation 17One size doesn’t fit allTechnology
  16. 16. Enterprise Needs: Protect corporate applications and data, not just the device Prevent data leakage from enterprise apps to personal apps andpublic cloud-based services Enforce advanced security features such as file-level encryption Centrally administer and enforce permissions and policies Ability to remotely wipe all work-related applications and dataPersonal Needs: Maintain full control over personal apps and data Enterprise policies do not apply when the device is not connectedto the enterprise network and corporate applications are not in use Selective wipe ensures that personal data remains untouched Simple to switch between personal and work functionsSeparating personal and work data
  17. 17. Virtualized Devices &Virtual Desktop Infrastructure (VDI)Mobile Device Management Secure ContainerMDMEnterpriseContainerManagementServerEnterpriseDevicePersonalDevice Manage device securitypolicies (password,encryption, etc.) MDM controls enterpriseaccess (WIFI / VPN / email) Wipe and “selective wipe”enterprise data and apps Create a “secure container” Replace the default mail /calendar / contacts Allow organizations to writeapps that run in thecontainer; encryption Virtualize the device OS Create a virtualized“enterprise device” and“personal device” Virtual Enterprise Desktop Virtual ApplicationsEnterpriseDesktopApproaches to data separation
  18. 18. Mobile Enterprise Management solutions• Moving beyond Mobile Device Management (MDM)• Microsoft Exchange ActiveSync is NOT the answer• Connected cloud and on-premise solutions• What devices do I need to manage?• What features do I need?© 2013 IBM Corporation 20
  19. 19. Mobile application development• Native, web, HTML5, hybrid, virtual• Developing solutions for multiple platforms• Deployment: public and private app stores• Security© 2013 IBM Corporation 21
  20. 20. IBM is a mobile enterprise• 435,000 employees worldwide; 50%mobile• BYOD isn’t new at IBM and includessmartphone, tablets as well as laptops• 120,000 employees leveragingsmartphones and tablets; 80,000 BYOD• 600,000 managed laptops/desktops;30,000 BYOD• IBM embraces social computingIBMs BYOD program"really is about supportingemployees in the way theywant to work. They willfind the most appropriatetool to get their job done. Iwant to make sure I canenable them to do that, butin a way that safeguardsthe integrity of ourbusiness.“- IBM CIO Jeanette Horan
  21. 21. Video: IBM Mobile Technology – A PersonalJourney
  22. 22. Mobile @ IBM• LegalPersonally owned device termsand conditions• PolicySame overriding security policy forall endpoints (laptop, mobile, other)• Technical controlsDetailed security settings perplatform (“techspecs”) FormalMandatory Digital IBMer SecurityTraining CasualIBM Secure Computing GuidelinesTargeted w3 articles SocialSecure Computing ForumSecure Computing Blog Posts DeveloperSecure Engineering guidelinesMobile app security guidelines Endpoint Management(overall control) Anti-malware(malicious app protection) Network access control& Application level security(data protection) Containerization / Virtualization(data protection, data privacy, end user acceptance) Mobile as primary Personas(13 inside IBM) BYOD policy(Windows, Linux, Mac, smartphones, tablets)
  23. 23. Industry SolutionsIBM & Partner ApplicationsBanking Insurance Transport Telecom GovernmentRetail Healthcare AutomotiveApplication & Data PlatformStrategy&DesignServicesCloud & Managed ServicesDevices Network ServersDevelopment&IntegrationServicesManagement AnalyticsSecurityIBM MobileFirst Offering Portfolio
  24. 24. Industry SolutionsIBM & Partner ApplicationsBanking Insurance Transport Telecom GovernmentRetail Healthcare AutomotiveApplication & Data PlatformCloud & Managed ServicesDevices Network ServersDevelopment&IntegrationServicesManagement AnalyticsSecurityStrategy&DesignServicesIBM MobileFirst Offering Portfolio
  25. 25. To schedule a workshop, email:• Interactive discussion tounderstand client businessdrivers, pains and requirements• Overview of IBM MobileFirstStrategy, technology and POV’s• Industry trends and imperatives• Structured working session tooutline next stepsClient ValueWorkshop HighlightsFor Line of business and ITleaders seeking expertise andexperience in developing,enhancing, and/or executingtheir mobile enterprisestrategy.• Industry expertise with topuse cases and successes• Capability assessmentincluding identification ofopportunities and gaps inmobile strategy• A detailed client report andnext stepsOne day interactive workshop with an IBM mobile expert to helpenterprises plan and develop a customized roadmap for successIBM MobileFirst Journey Workshop
  26. 26. IBM MobileFirst Strategy & Design Services offer: Customer journey mapping for mobile engagement Accelerated mobile strategy and business casecreation Vision and delivery of compelling mobile webexperience Detailed strategies for infrastructure for mobileenterprise IT and communication initiativesFor clients who need to: Ensure mobile projects yield measurable business value Link mobile investments to ROI and IT strategy Establish plans for growth and maturity of mobile initiativesIBM MobileFirst Strategy & Design ServicesKey offerings: IBM Interactive IBM Mobile InfrastructureStrategy and PlanningServices Mobile StrategyAccelerator
  27. 27. 5/22/2013 29Interactive agency with a unique ability to imagine, discover and delivercompelling user experiencesIBM Interactive
  28. 28. Industry SolutionsIBM & Partner ApplicationsBanking Insurance Transport Telecom GovernmentRetail Healthcare AutomotiveApplication & Data PlatformStrategy&DesignServicesCloud & Managed ServicesDevices Network ServersManagement AnalyticsSecurityDevelopment&IntegrationServicesIBM MobileFirst Offering Portfolio
  29. 29. For clients who need to: Develop new mobile applications Integrate mobile applications with enterprise IT systems Manage and secure mobile environments Maintain visibility, control and automation of mobile devicesIBM MobileFirst development servicesKey offerings: IBM Mobile ApplicationDevelopment from theCloud IBM Mobility and WirelessServicesIBM MobileFirst Development & Integration Servicesoffer: Fast cycle development of mobile applications acrossplatforms Mobile application integration for seamless connectivityand data management Secure and seamless wired, wireless, cellular and WiFinetwork access including increased network bandwidthrequired for voice, data and video
  30. 30. IBM On Demand Consulting for Mobile For clients with development teams and some experience with Mobile projects Fast path to expert help on Mobile development projects Offerings customized to client skill level and requirements Defined access to architects and technical experts for the IBM MobileEnterprise Development Lifecycle Sharing of Best Practices and Experiences to continually help improve clientexperience with Mobile development and implementation Quarterly or yearly subscriptionProvides clients access to IBM’s technical experts for mobile
  31. 31. Industry SolutionsIBM & Partner ApplicationsBanking Insurance Transport Telecom GovernmentRetail Healthcare AutomotiveApplication & Data PlatformStrategy&DesignServicesDevices Network ServersManagement AnalyticsSecurityDevelopment&IntegrationServicesCloud & Managed ServicesIBM MobileFirst Offering Portfolio
  32. 32. For clients who need to: Manage complex IT infrastructures and/or multi-vendor mobileenvironments Optimize IT resources across the extended enterprise Address shortages or gaps in mobile IT skillsIBM MobileFirst cloud and managed servicesKey offerings: IBM Mobile EnterpriseServices for managedmobility IBM Mobile EnterpriseServices – MobileApplication PlatformManagementIBM Cloud and Managed Services offer: Flexible and scalable compute power with access togreater network bandwidth Predictable allocation of, and investment in, currentskills and IT resources that support mobile initiatives Multi-vendor integration and device support Highly efficient coordination of global mobile projects
  33. 33.  Deploy and manage a security-rich enterprise mobility strategy for bothBYOD and corporate issued devices Comprehensive approach to managing devices via mobile devicemanagement platform, tools and services Secure corporate data and enhance compliance and consistency Includes mobile messaging software to perform two-way synchronization ofemail, contact and calendarIBM MobileFirst managed mobility servicesSmartphones, tablets and rugged devices acquired, distributed andmanaged for you with subscription-based pricing
  34. 34. The Forrester Wave™ is copyrighted by Forrester Research, Inc. Forrester and Forrester Wave™ are trademarks of Forrester Research,Inc. The Forrester Wave™ is a graphical representation of Forresters call on a market and is plotted using a detailed spreadsheet withexposed scores, weightings, and comments. Forrester does not endorse any vendor, product, or service depicted in the Forrester Wave.Information is based on best available resources. Opinions reflect judgment at the time and are subject to change.Breadth and Depth are Today’sDifferentiators in Enterprise Mobility Services“Today’s enterprise mobility market comprisesmany different providers, ranging from theagencies that specialize in user interface (UI)/design work to development boutiques to largemultinationals. However, few truly have the scaleacross the life cycle of services, from userinterface and design skills to business acumento mobile technology expertise.”Source: Forrester Research Inc. “Forrester WaveTM”: EnterpriseMobility Services, Q1 2013”Full report can be accessed at WaveTM Enterprise MobilityServices names IBM a leader for 1Q2013
  35. 35. IBM services map to business needs© 2013 IBM Corporation 38
  36. 36. IBM mobile partnerships and alliances
  37. 37. Connect to backend systemsin support of mobileManage mobile devicesand applicationsTransform thebusiness by creatingnew opportunitiesExtend existing businesscapabilities to mobile devicesBuild mobileapplicationsSecure yourmobile businessAssess and Planenterprise mobilestrategyStart with aconsultingassessmentIBM Global Technology Services offerssolutions to address the complete mobilelifecycle
  38. 38. Questions?Chris PepinMobile Enterprise ExecutiveIBM Global Technology
  39. 39. © IBM Corporation 2012. All Rights Reserved.IBM, the IBM logo, are trademarks or registered trademarks ofInternational Business Machines Corp., registered in many jurisdictionsworldwide. Other product and service names might be trademarks of IBM orother companies. A current list of IBM trademarks is available on the Web at“Copyright and trademark information” at and Trademarks42© 2013 IBM Corporation
  40. 40. • Go to from your mobile device orlog on to SmartSite at any Kiosk at the event:• Select the Survey icon• Complete the surveys for the sessions you attended• Submit your feedback© 2013 IBM CorporationWe appreciate your feedback. Please don’tforget to fill out your evaluationThank you for joining us!43
  41. 41.  Visit the Smarter Commerce demos inthe Solutions Center Schedule an Executive One-on-One Spend time with a subject matter expert at Meetthe Experts Set up your Twitter account at the Social MediaCommand Center Sign up to be a reference at our Client Reference Lounge Participate in our Hands-on Labs and Certification TestingFind out more…Check SmartSite from your phone, computer,or on-site kiosks for details on theseprograms and more.