Kickstarter provides a great opportunity for entrepreneurs to have their ideas funded by consumers before they launch. However, most entrepreneurs struggle with Kickstarter marketing. Only 1/3rd of projects launched in Kickstarter reach their funding goal. Out of 323,978 launched projects, less than 20,000 managed to raise $20,000 or more. At first glance, Kickstarter seems simple: just place your idea/product on it and the funding will roll in. The truth behind highly successful campaigns is far from this. Marketing is the blood of any successful Kickstarter marketing campaign. Certain actions need to be executed before and during launch. Notably, campaigns which exceed their funding goal have a powerful marketing campaign behind them. A successful Kickstarter marketing campaign is something you can build on for your next product launch, and make it an almost certain success (more on that later). Taking the above into account, I decided to lay out the framework for a successful Kickstarter marketing campaign in this post. PRE-LAUNCH KICKSTARTER MARKETING 1) Compelling images and video of your product or service 2) Enticing project description 3) Strategic partnerships 4) PR campaign 5) Content marketing 6) Reverse engineer other projects Useful tools: – Buzzsumo – SEMrush – Quora – Adbeat LAUNCH PHASE The launch phase is incredibly rewarding because you can see all your hard work on the Kickstarter site, see the backers roll in, and see how the press engages in your campaign. However, there is still work to be done. A Kickstarter marketing campaign is a marathon, and at this stage, you have crossed the halfway point. Here are some actions you should undertake at this stage: 1) Use Facebook video ads 2) Maintain communication 3) Leverage backers For more please visit: https://www.samitpatel.net/kickstarter-marketing-campaign/