How to use Twitter for Small Businesses. Presentation given at Langley Center for New Media.

1. Sami Postma
EDC
5/27/2014

3. Composing a Tweet
Limit two #hashtags
per tweet

4. Twitter Terminology
• @
– Direct callout of a user
– @ mention – Creating a tweet directed at a
specific user; the user you’re mentioning will
receive notification
– @ reply – Response to a specific tweet; the
user you’re responding to will receive
notification

5. Twitter Terminology
• #
– #hashtags are used to categorize things on Twitter
– No spaces or punctuation in a single hashtag
– Hashtags are searchable
– Can be used anywhere in the tweet
– No more than 2 hashtags per tweet
– They can also give a little personal flavor to your
tweet rather than just navigation.

6. Trends

7. Twitter Terminology
• DM
– Direct Message: recently changed to just
“message”
– Private between the sender and the recepient
– Still restricted to 140 characters
– Send via phone by “d [username] message”
– Send online by:

8. Additional Twitter Tools

9. Be creative with your Twitter use!
Reasons to love
Waterstones Oxford twitter