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Cosmic's Twitter in 15 minutes
- 1. @Cosmic_UK #CosmicUK Twitter in 15 minutes
- 2. @Cosmic_UK #CosmicUK What is Twitter? • Real time information social network • Send and receive 140 character messages called ‘Tweets’ • YOU choose what YOU want to see by following people that interest you • Other users can follow you if you are of interest to them
- 3. @Cosmic_UK #CosmicUK Twitter Vocabulary • Tweets – Messages containing up to 140 characters • # - A way of designating a key word or topic • @ - A way to refer to or mention other Twitter users • Follower – People that follow your Tweets • Following – Profiles that you are following • Trending – When lots of people are talking about a specific hashtag • RT – Retweet is to forward someone else’s Tweet to your own followers • Favourite – A way of telling a user that you like their tweet or a way of looking at someone’s profile at what they like • Reply – A direct response to a Tweet • DM – Direct message is a private message of up to 140 characters
- 4. @Cosmic_UK #CosmicUK Why 140? • Twitter originally relied heavily on mobile and SMS (which are limited to 160 characters per text message) to send and receive tweets. • Limiting tweets to 140 characters meant anyone receiving a tweet via SMS was getting the whole tweet in a single text message (allowing 20 characters for the username) • This avoided the issue of peoples phones receiving 3 or 4 staggered, delayed or even partially missing messages. The 140 character limit is one thing that many newcomers to Twitter struggle to grasp. In most cases you will want to stick to 140 characters. Condense your ideas, shorten your words, and make the key information stand out
- 5. @Cosmic_UK #CosmicUK What if I want more than 140? Technically it isn’t possible to go over the 140 character limit, but If you have an idea that simply must be expressed in more than 140 characters then: •Write two Tweets •Link your Tweet to external content •Use visual content
- 6. @Cosmic_UK #CosmicUK Your @username Your Twitter username is very important. It is what other Twitter users will use to identify you. It is also unique to you. So the things to do are: •Make it meaningful to you or your business •Try to keep it short as Tweets are only 140 characters long •Use a username that is safe and clean •Where possible, try to avoid using random number or letter sequence •Do your best to make it stand out compared to others
- 7. @Cosmic_UK #CosmicUK Your profile • Username • Business Name • Good images – your photo, banner • Location • Web address • Bio
- 8. @Cosmic_UK #CosmicUK #Hashtags • Hashtags • Searchable • Hyperlinks to all other tweets using that hashtag • Users add # to words in their Tweets to categorise them • Think of hashtags as the theme of your Tweet • The more you use Twitter the more you learn what hashtags are used in your areas of interest. • e.g. “Social Enterprise” is usually discussed on Twitter using #socent • TV programs often start with a hashtag in order for you to find people discussing the program on Twitter e.g. #masterchef
- 9. @Cosmic_UK #CosmicUK Twitter is instant News and information spreads on Twitter very quickly. Whitney Houston’s death was announced on Twitter 27 minutes before the press. News of Hudson River plane crash in 2009 went viral on Twitter with in minutes of it happening
- 10. @Cosmic_UK #CosmicUK Tweets that work Sainsbury’s
- 11. @Cosmic_UK #CosmicUK Tweets that work Smart Car
- 12. @Cosmic_UK #CosmicUK Tweets that work Smart Car
- 13. @Cosmic_UK #CosmicUK Tweets that didn’t work American Rifleman
- 14. @Cosmic_UK #CosmicUK British Gas Tweets that didn’t work
- 15. @Cosmic_UK #CosmicUK Tweets that didn’t work
- 16. @Cosmic_UK #CosmicUK Tesco Tweets that didn’t work
- 17. @Cosmic_UK #CosmicUK One Tweet… …can reach thousands, if not MILLIONS, of people across the world
- 18. @Cosmic_UK #CosmicUK Crafting an engaging Tweet •Research topics that are relevant to you or your business and source hashtags that are trending in your sector •Use hashtags, but don’t overload your Tweet with them •Avoid ‘text message jargon’ such as ‘gr8’, ‘c u L8r’, etc. •Save valuable characters where possible. E.g. Replace ‘and’ with ‘&’ •Try to Tweet regularly. Top performing brands average 1-5 Tweets per day •Read the Tweet out loud before posting it to make sure it reads correctly •Send Tweets that include images. On average these engage twice as many people as plain text Tweets •Avoid capitalising words as it can create a negative impression of shouting
- 19. @Cosmic_UK #CosmicUK How do I get followers? • Add "Follow Me on Twitter" on your blog, website, email signature and business cards • Tweet interesting info and retweet (RT) other peoples tweets that you find interesting • When talking to people at networking events, make it known that you have a presence on Twitter • Make sure you Tweet interesting info on hashtags that are trending in your sector
- 20. @Cosmic_UK #CosmicUK Be a follower You don’t have to Tweet to enjoy Twitter. Just listen and absorb the information by following others
Editor's Notes
- Morning everyone, my name is Jack and I am from Cosmic. I am here today to give you a 15 minute talk on the ins and outs of Twitter
- Twitter is a real time information social network Allows you to send and receive messages called Tweets that are made up of 140 character. You choose what you want to see by following people that interest you Other users can follow you if you are of interest to them
- Tweet A message consisting of 140 characters posted to your audience that can contain text, hashtags, links, photos and video # A hashtag is any word or phrase immediately preceded by the # symbol. When you click on a hashtag you will see other tweets containing the same keyword or topic @ The @ symbol is used to call out usernames in Tweets. “Hello @twitter!” People will use your @username to mention you in Tweets, send you a message or link to your profile Follower A follower is someone who has connected to your Twitter account. It means that the person connecting to your Twitter account will see future Tweets that you post, essentially becoming an addition to your audience. Following Following is when you have connected to someone else’s Twitter account. You will see future Tweets that they post, meaning you have become an addition to their audience. RT RT or Retweet is a Tweet that has been posted by someone else, but you have forwarded it on to your own group of followers. Often used to pass along news and valuable information. They always retain original attribution Favourite A way of indicating that you like a specific Tweet. The profile that posted the Tweet will receive a notification of this. You can also find all of your favourite Tweets by clicking on the favourite’s link on your profile page Reply A direct response to a Tweet that begins with the @username of the person that you are replying to. DM DM or Direct Message is a way of having a private conversation with someone that you follow on Twitter. Similar to a Tweet, Direct Messages also have a 140 character limit and can contain, text, hashtags, links, photos and video.
- Twitter originally relied heavily on mobile and SMS which are limited to 160 chracters per text message to send and receive tweets. Limiting tweets to 140 characters meant anyone receiving a tweet via text message was getting the whole tweet in a single message (allowing 20 characters for the username) This avoided the issues of peoples phones receiving 3 or 4 staggered, delayed or event partially missing messages. The 140 character limit is one thing that many newcomers struggle to grasp as they find it difficult to squeeze the amount of information that they wish to share into such a small space. In most cases you will want to stick to 140 characters. Condense your ideas, shorten your words and make the key information stand out
- What if I want more than 140? Technically, it isn’t possible to go over the 140 character limit, but if you have an idea that simply must be expressed in more than 140 characters of text then there are ways of doing this Write two tweets, this is the easiest way of writing more characters on Twitter, but keep in mind that even if your Tweets are only 30 seconds apart, they mat appear 5 – 10 tweets apart in someone's timeline Link your Tweet to external content, for example write a blog post on a topic that you feel strongly about and include this in your Tweet Include images and videos in your Tweets. You can gather a lot of information from pictures and even more from videos.
- Your Twitter username is very important. It is what other Twitter users will use to identify you. It is also unique to you. So the things to do are: Make it meaningful to you or your business Try to keep it short as Tweets are only 140 characters long. Twitter limits username lengths to just 15 characters as standard Use a username that is safe and clean, and not one that other people may question as being rude or potentially immature Where possible try to avoid using random number or letter sequences Do your best to make it stand out compared to others.
- As we discussed your Username is very important, but there are other factors to take into account when creating a Twitter profile. Your business name should be your exact business name, as this is what other Twitter user can also search to find you You will also want your business to look professional, so make sure that images that you use on your profile look professional and of a high quality. Location is important as a business as you will want people to know where you are based. If your business has a website then show this on your Twitter profile. A lot of traffic through to websites comes from Social media accounts Include a short description about your company and what you do in the Bio section, as this will explain to other Twitters exactly what you do, especially if your Twitter name does not show this.
- Hashtags are at the heart of Twitter and are used to categorise specific words or phrases. Adding a hashtag to a Tweet links it to all other Tweets on Twitter that contain that same hashtag. Think of a hashtag as the theme of your Tweet. You need to research which hashtags are used within your sector or interest and find out which of these are trending more than others. For example, you may have noticed if you watch popular programs on Tele that they include a hashtag throughout the program to encourage Twitter users to discuss it online.
- News and information is spread on Twitter very quickly, due to it being far more open network. Any body can follow anyone else You don’t have to request a connection like you do on Facebook. For example in 2012 Whitney Houston’s death was announced on Twitter 27 minutes before the mainstream media broke the news. Also, I am sure many of you remember hearing about the plane that crash landed in the Hudson River in New York. A man called Janis Krums took picture whilst on a passing ferry and posted straight to Twitter and within minutes of doing this his tweet went viral.
- British supermarket giant Sainsbury’s maintains a very, very active Twitter presence. They often pepper in plenty of silly jokes and, sometimes they’ll just blow everyone else out of the water with a brilliant stream of puns to entertain the internet.
- Smart Car ran a campaign called #SmartWrapMe, which urged followers to tweet in selfies which they then playfully mocked with their own product.
- Smart Car ran a campaign called #SmartWrapMe, which urged followers to tweet in selfies which they then playfully mocked with their own product. Ellaborate on selfies
- This was posted by American Rifleman the day after the mass shooting that happened in Colorado in 2012. Reason this happened was because the Tweet had been scheduled to go out before the incident occured
- In 2013 British Gas asked the twitter community what they think of the company the same day they hiked energy prices by 9.2% And these were the replies
- In 2013 British Gas asked the twitter community what they think of the company the same day they hiked energy prices by 9.2% And this was one persons reply
- I’m sure we all heard of Tescos misfortune of finding horse meat in their burgers. But it got worse after this unfortunate and unintended pun. Again caused by a forgotten scheduled Tweet.
- One tweet can reach thousands if not millions of people across the world.
- But how do you craft a Tweet that is engaging? Research topics that are relevant to you or your business and source hashtags that are trending in your sector Use hashtags but don’t overload your Tweet with them. Using too many in one tweet looks unprofessional and puts people off. Avoid text message jargon such as g r 8 for great or c u l8r as see you later. You want your Tweets to be short and snappy, but in a manner that is still easy to read and looks professional. Save easily wasteable characters where possible. For example replace the word and with the symbol instead Try to tweet regularly. Top performing brands average 1-5 tweets per day. Read the Tweet out loud before sending it to make sure that it reads correctly. You dont want it to sound negative or incohrerent. Send tweets that include images. On average, Tweets that include an image engage twice as many people as plain text Tweets. Avoid capatalising words as it can create the impression that you are shouting your message to your followers
- One of the things people struggle with is getting other Twitter users to follow them. But after some practice and perseverance people do find what works for them to gain followers. Some of the ideas that will help you to gain followers are to Add ‘Follow me on Twitter’ on your blog, website, email signature, business cards, etc. Make sure that you are tweeting and retweeting information that is interesting to other people as well as your self and make them want to follow you When talking to people at networking events, make it know that you have a presence on Twitter Make sure you Tweet interesting info on hashtags that are trending in your sector
- Be a follower. There is no rule that says you have to post content if you are on Twitter. If you don’t feel that you are ready to start posting your own content out to others then that is fine. Just listen into Tweets that users are posting out within your sector that are interesting to you and absorb and use the information that is provided by them for your benefit.