CCD

1. Cafe Coffee Day
Cafe Coffee Day logo
Type Private
Industry Coffee shop
Founded 1996
Founders V. G. Siddhartha
Headquarters Bangalore, India
Number of
locations
1,620 (March 3, 2015)
Area served India, Austria, Czech Republic,
Dubai, Malaysia & Cairo, Egypt.
Key people V.G. Siddhartha (Chairman)
Products Coffee • Tea • Pastries •
Frappuccino beverages •
Smoothies
Revenue ₹1,150 Crore (2014)
Owner Amalgamated Bean Coffee Trading
Company (ABCTCL) now known
as Coffee Day Global Ltd.
Number of
employees
5000+
Subsidiaries Café Emporio
Coffee Day Fresh ‘n Ground
Coffee Day Xpress
Coffee Day Take Away
Coffee Day Exports
Coffee Day Perfect
Coffee Day Beverages
Website www.cafecoffeeday.com
(http://www.cafecoffeeday.com/)
Original logo
Café Coffee Day
From Wikipedia, the free encyclopedia
Café Coffee Day (abbreviated as CCD) is an Indian
café chain owned by Coffee Day Global Ltd (Earlier
known as Amalgamated Bean Coffee Trading
Company).
Contents
1 History
2 Outlets
3 Subsidiaries
4 Awards
5 See also
6 Footnotes
7 External links
History
Coffee day Global Ltd. is a Chikmagalur based
company which grows coffee in its own estates of
12,000 acres (4249 hectares).[1] It is the largest
producer of arabica beans in Asia exporting to various
countries including USA, Europe and Japan.[2]
Café Coffee Day was started as a
retail restaurant arm of CGL in
1996.[3] The first CCD outlet was
set up on July 11, 1996, at
Brigade Road, Bangalore,
Karnataka. It rapidly expanded
across various cities in India
adding more stores with more
than 1000 cafés open across the nation by 2011.
In 2010, it was announced that a consortium led by
Kohlberg Kravis Roberts would invest ₹ 1,000 crore
(USD 200 million) in Coffee Day Resorts, owned by
the company.[4] The same year, the logo was changed
to the current logo, which the company stated was to
showcase the chain as a place to talk.[5] This was done
with major changes in the layout of the stores,
including the addition of lounges and a total revamp
of the interiors.[6]

2. A cup of coffee at CCD
Sandwich, Coffee & Tea served at
Cafe Coffee Day
A veg burger at CCD
Cafe latte At CCD
The company is known for being vertical integrated to cut costs:
from owning the plantations,[1] growing the coffee,[1] making the
coffee machines[7] to making the furniture for the outlets.[1]
Outlets
As of March 2015, there are 1530 outlets across 29 states of
India.[8] Cafe Coffee Day has also expanded outside India with
its outlets in Austria (Vienna), Czech Republic, Dubai, Malaysia
& Cairo, Egypt.
Subsidiaries
In June 2010, CCD acquired Café Emporio, a café chain from the
Czech Republic. Cafe Emporio has 11 cafés in Czech Republic.
While 7 of them are in Prague, 1 is in Brno and Olomouc and 2
are at Freeport­Hate.
Cafe Coffee Day's divisions include:
Coffee Day Fresh 'n' Ground, which owns 450 coffee bean
and powder retail outlets
Coffee Day Square, a high level coffee bar in Bangalore,
Chennai, Mumbai, New Delhi
Coffee Day Xpress, which runs 900 plus Coffee Day
kiosks
Coffee Day Beverages, which runs over 14,000 vending
machines
Coffee Day Exports, its exporting wing
Coffee Day Perfect, its fast­moving consumer goods
packaged coffee division
Coffee Day B2C Plant, Coffee vending machine
manufacturing division
Awards
Cafe Coffee day was named "most popular hangout joint
amongst youth" at the 3rd Global Youth Marketing Forum in
2011. The Indian Hospitality Excellence Awards also named it
"India's most popular coffee joint" in 2011.
According to the Brand Trust Report 2012, Cafe Coffee Day was
ranked 125th among India's most trusted brands and
subsequently, according to the Brand Trust Report 2013, Cafe
Coffee Day was ranked 210th among India's most trusted
brands.[9]
See also

3. List of coffeehouse chains
Tata Starbucks
Coffee portal
Footnotes
1. Forbes India Magazine ­ V.G. Siddhartha is Branching Out (http://business.in.com/article/big­bet/vg­
siddhartha­is­branching­out/26282/0)
2. "Full of beans" (http://www.telegraphindia.com/1140403/jsp/you/18146793.jsp). Calcutta. The Telegraph. 3
April 2014. Retrieved Jul 25, 2014.
3. "How Starbucks and Cafe Coffee Day are squaring up for control of India’s coffee retailing market"
(http://articles.economictimes.indiatimes.com/2014­06­08/news/50420986_1_cafe­coffee­day­amalgamated­
bean­coffee­india­s). Economic Times. 8 January 2014. Retrieved Jul 25, 2014.
4. "KKR­led consortium to invest Rs 1k­cr in Coffee Day Resorts"
(http://articles.economictimes.indiatimes.com/2010­03­15/news/27618290_1_kkr­cafe­coffee­day­coffee­
bars). Economic Times. 15 March 2010. Retrieved Jul 24, 2014.
5. "Cafe Coffee Day unveils new logo" (http://www.deccanherald.com/content/29049/cafe­coffee­day­unveils­
logo.html). Bangalore. Deccan Herald. 6 October 2010. Retrieved Jul 24, 2014.
6. "Cafe Coffee Day to go for makeover, to open 180 outlets this fiscal"
(http://www.dnaindia.com/lifestyle/report­cafe­coffee­day­to­go­for­makeover­to­open­180­outlets­this­fiscal­
1402432). Mumbai. Daily News and Analysis. 28 June 2010. Retrieved Jul 24, 2014.
7. Competition in the coffee retailing sector steps up ­ Business Today
(http://businesstoday.intoday.in/story/competition­in­coffee­retailing­grows/1/17520.html)
8. A lot can happen over coffee | Cafe Coffee Day (http://www.cafecoffeeday.com/)
9. "India's Most Trusted Brands 2014" (http://www.trustadvisory.info/allindia_2014.html).
External links
Official Website (http://www.cafecoffeeday.com)
India's first wireless cyber cafe opened
(http://www.hinduonnet.com/2003/03/30/stories/2003033000371300.htm)
Retrieved from "https://en.wikipedia.org/w/index.php?title=Café_Coffee_Day&oldid=668860534"
Categories: Coffee houses of India Coffee brands Indian brands Privately held companies of India
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