1. Collection Of Secondary Information
General Sources Of Secondary Information
• Census Of India
• National Sample Survey Reports
• Plan Reports
• Statistical Abstract Of Indian Union
• India Year Book
• Statistical Year Book
• Economic Survey
• Guidelines To Industries
• Annual Survey Of Industries
• Annual Reports Of The Development Wing, Ministry Of Commerce And
Industry
2. • Annual Bulletin Of Statistics Of Exports And Import
• Techno-economic Surveys
• The Stock Exchange Directory
• Monthly Studies Of Production Of Selection Industries
• Monthly Bulletin Of Reserve Bank Of India
• Publication Of Advertising Agencies
• Other Publications
3. Conduct Of Market Survey
Steps In A Sample Survey
• Define The Target Population
• Select The Sampling Scheme And Sample Size
• Develop The Questionnaire
• Recruit And Train The Field Investigators
• Obtain Information As Per The Questionnaire From The Sample Of
Respondents
• Scrutinize The Information Gathered
• Analyse And Interpret The Information
