2. SUBJECT: ADVERTISING MANAGEMENT INTRODUCTION OF THE COMPANY
Getz Pharma is a member of the Getz Group of Companies, which has a legacy of over 1 years. The Getz Group was
founded in 2020 and began as a local general store. Today, the Getz Group is home to more than 50 employees
worldwide and distributes, biomedical, pharmaceutical and technical products and consumer goods.
Getz Pharma was initially set up in 2020 by Getz Friends & Co. Inc. At inception and formation in 2020, Getz Pharma
employed 4 people, and had a small revenue base with no international operations. Today, Getz Pharma has
transformed from a small manufacturing facility to a world-class branded generic pharmaceutical company with a
Country. It employs more than 50 highly qualified people worldwide and has operations in Asia-Pacific, the Middle East
and Africa.
Getz Pharma's mission is to develop, produce and market safe, effective and quality medicines and healthcare
products that will improve the health and quality of life of men, women and children.
Getz Pharma is an international research-driven, branded generic pharmaceutical company specializing in the formulation
GETZ PHARMA PVT. LTD.
3. TYPES OF PRODUCT GETZ PHARMA SPECIALIZE
development, manufacturing, testing and marketing of a wide range of quality, affordable medicines.
We manufacture and market brands trusted by healthcare professionals around the world. We are the only company
whose manufacturing facility, in Pakistan, is approved by the World Health Organization, Geneva (WHO). Our Quality
Control Laboratory is also the first and only in Pakistan to have been Pre-qualified and approved by WHO.
Additionally, our manufacturing facility is the first and only, in Pakistan, certified and approved by a member country of
the Pharmaceutical Inspection Co-operation Scheme (PIC/S), which comprises more than 50 participating authorities,
including US FDA and European Medicines Agency, among others.
Our consultants act as an addition of your team to help your organization become high-performance business entity.
We are your trusted mentor, your sponsor, your strategy developer partnering with you to solve your key business
challenges.
Aerothotics GRAPHIC DESIGNING
INJECTABLES SOFT GEL CAPSULES
4. PRODUCT
B R I E F
Product Objective:
Aerothotic aims to provide the comfort facilities to the customers by going through a deep research on what the
demands have been made by the audience. What are the barefoot needs?What benefits the foot health? And what
features ease their foot pain. The motive of this brand is to create a credibility level, stay reliable for long run and
achieve the customer satisfaction through better customer service, and retain trust with what comfort featuresthey are
offering in their footwear. Aerothotic measures the customer’s attitude on the basis of their reviews, rate of purchase
and request of information.
5. PRICE
S T R A T E G Y
Price Strategy:
Keeping the product type in view, our company applies price.
skimming strategy for pricing our products. We take full advantage of market demand at the launch of new article of
shoes, thus setting higher prices at latest arrivals.
The lighthouse customers are willing to pay higher prices.
on new arrivals which catalyzes in generation of maximal
profits. Later, we gradually reduce prices for price sensitive.
customers and people having lower incomes.
Our strategy of pricing our product helps us to
target customers from maximum segments of market.
6. COMPIETITOR
A N A L Y S I S
Aside from our brand, there are several brands providing a range of comfortable shoes for arthritis patients and
routine use. Following are the brands which are our major competitors in the market.
Direct Competitors:
- Aero soft Shoes
- Skywalk by Borjan
- Comfit by Bata
Indirect Competitors:
- Urban sole
- Weinbrenner
- Servis
-
Competitive Advantages:
- Assurance to provide comfort and relaxation with our products.
- Being the leading comfortable shoes manufacturer in Pakistan, our product is especially designed
by footcare specialists.
- Made with high quality materials that makes our shoes durable.
- Trendy and chic designs give stylish look to the wearer.
- Price skimming attracts customers rapidly.
- Availability across the country and abroad makes our product reachable to customers easily.
