This document provides a summary of feedback from Table consultants, guests, and hosts on their experiences using the Table platform. Key findings include:
- Consultants found promoting different party types on social media and messaging guests after their order to book future parties to be effective tactics. The optimal party length was 5-7 days.
- Guests and hosts were generally satisfied with their Table experience and likely to attend another party. They appreciated the lack of pressure to engage and easy navigation of the platform.
- Areas for improvement included making tutorial videos shorter, centralizing training materials, and adding a video conferencing feature. Notifications and reminders helped guests reconnect to parties.
- Hosts wanted easier ways to
4. 2020 TABLE IN REVIEW
1,033
Consultants joined Table
788
Table Parties
20
Table Talks
30
Office Hours
517%
Total Revenue Increase
Since October
5. SURVEY OVERVIEW
This survey was conducted to obtain an understanding of Consultants’ experience with Table.
288
Consultants surveyed
65%
had a Table Party
75%
likely to have a Table Party in
the future
5
7. PROMOTING BOOKINGS
Variety of Promotion Tactics What’s working?
Consultantshave successfully booked parties by
Promoting different party types on social media or in their
VIP group.
Messaging the guest after their order is placed/ party closes
and asking to book a party.
7
36%
41%
50%
51%
60%
69%
Promote different party types on Table
Ask my host to help me ID guests in the
party that would be great at hosting the
next party
Through one-on-one conversations that
happen during the party (email, text, or PM)
Message the guest after their order is
placed/ party closes and asking to book a
party
Contacting past hosts and guests individually
Promote different party types on social
media or in my VIP group (i.e. Holiday party
or Fundraiser)
8. INVITE LINKS
50% Using Both Links to Invite Guests What’s working?
8
10%
15%
24%
52%
Other
Link to party
landing page
Link to party
on Table
Both links
Consultantswith the highest average number of guests are
• Inviting guests using both links
• Sending them separately depending on the situation
9. INVITE CHANNELS
Multiple Channels to Invite Guests What’s working?
Consultantswith the highest average number of guests are
• Inviting guests via email & text
9
7%
16%
32%
43%
70%
80%
84%
Other (please
specify)
Facebook
event
Facebook
group
Host Facebook
profile
Email
Facebook
private…
Text
10. NOTIFICATION METHOD
Combination of Methods What’s working?
In additionto dailysummary emails, Consultants with the
highest revenue are
• Sending a personal text from their phone or host's phone
• Tagging guests to send a special Table email
10
22%
24%
27%
40%
49%
61%
Other (please specify)
Private message guests to send a special Table
email
Send a personal email from my email or host's
email
Tag guests to send a special Table email
Send a personal text from my phone or host's
phone
Rely on Table to send daily summary emails
11. PARTY LENGTH
How long are your Table parties? What’s working?
11
1%
3%
3%
36%
58%
12 days or more
8-11 days
1 day or less
2-4 days
5-7 days
Highest revenue parties are
• 5-7 days long
12. KEY TAKEAWAYS
Best Practices for a Successful Table Party
Booking
• Promoting differentparty types on social media or in their
VIP group
• Messaging the guestafter their order is placed/ party
closes and asking to book a party
Inviting Guests
• Avoid sending multiple links at once
• Email & text
Party Length
• 7 days or less
Notification Methods
• Send a personaltext fromyour phoneor your host's
phone
• Tag guests to send a special Table email
12
13. BASED ON YOUR FEEDBACK
You Asked
• Getting started guide
• Step-by-step guidance
- Shorter, slower tutorials/training sessions
• Easy access to trainingand resources
- Better organization of materials
- Central location for all information
We Listened
13
We will:
• Create a simple getting started guide
• Break down tutorial videosinto short clips
• Organize all materialsand make them easier to locate
16. SURVEY OVERVIEW
This survey was conducted to obtain an understanding of the Guest and Host experience on
Table.
Of the 329 people surveyed 43%
were guests, 57% Hosts
12 provided additional
feedback during a 30-minute
zoom interview
7% had never attended a PC
party before
17. OVERALL GUESTS WERE SATISFIED WITH THEIR EXPERIENCE
ON TABLE
17
62%
22%
16%
Very Satisfied/Satisfied
Neutral
Dissatisfied
62%Of guests/hosts were
satisfied with their
experienceon Table
18. OVERALL GUESTS WOULD ATTEND ANOTHER PARTY
ON TABLE
18
72%
17%
11%
Very likely/likely
Neutral
Dissatisfied
72%of Guests/Hosts would
attend anotherparty
on Table
20. POSITIVE FEEDBACK FINDINGS
• Less pressure to engage in the party
• Easy to just stop by and shop
• No Facebook clutter!
• Not required to have a social media account
• Intuitive to navigate the platform
20
• No APP
• Buttons/topics made it easy to find what they were looking for
• Independent Pampered Chef platform
• Table party feels more tailored and personable than just sending
a shopping link
21. WHAT IS THE DIFFERENCE BETWEEN
YOUR PARTY AND SHOPPING ONLINE?
24. FACEBOOK CAN BE A GREAT RESOURCE IF USED
CORRECTLY
• “Next time I would have a hybridTable/FB party”
• “I want to invitewith FB because my friends are all on there”
Hosts want to leverage FB to access their friends
However, it can be confusing for guests/hosts if it feels like two parties are running
WHAT CAN YOU DO?
• Use private messaging to personallyinvite guests, make sure to include Table link
• Post the party link on their profile page
• If the host would like to create an event as an invitationmethod, only post the Table link and reminders
to return to Table
• “ Why do you haveto go to Facebook & Table”
25. PARTY LANDING PAGE CAN BE TIME CONSUMING FOR
HOSTS AND CONFUSING FOR GUESTS
• “Time consuming to enter in my friend's emails”
Hosts want to easily be able to invite their friends
Sending Guests the party landing page may confuse them and cause too many steps
• “Why do we have to go to one page, and then click a link to Table, and then a link to shop”
• “Too many clicks”
• “How do I get to Table”
WHAT CAN YOU DO?
• Trainhost on how to use the “invite friends” button on Table
• Send guests the link to Table each time you text them so they can easily get back
26. HOSTS WANT TO BE UPDATED ON THEIR PARTY STATS
Hosts want to know how many guests are currently in their party
Hosts want to be updated each day on their party sales, and discount level without going to PC site
• “I want to know who has RSVP’d”
• “I don’t want to leave Table to see the host dashboard”
• “I want to know how my party is doing”
WHAT CAN YOU DO?
• Trainyour host on how to see the guest list on Table
• Export the guest list for your host if they want
• Send your host a daily summary of where their party is at and who ordered
28. GUESTS THAT PROVIDE THEIR PHONE NUMBER
WANT TO RECEIVE TEXT REMINDERS
• “Prefer texting over email”
• “Don’t check email often”
Guests expect text reminders if they sign up for notifications
Personalized text messages help build relationships with Guests
• “Easier to connect with the consultantover text”
• “Want reminders to return and shop”
WHAT CAN YOU DO?
• If a guest provides their phone number, send them a personalized welcome message
• Send guests text reminders to shop with the link for Table each time
• Add a post to your party telling guests how to sign up for text notifications
• Can use toolslike Remind/Project Broadcast
29. NOTIFICATIONS REMIND GUESTS TO RETURN TO
THE PLATFORM AND CONNECT WITH EACH OTHER
• “How do I get back to the party”
• “I had to rejoin, even though I already signed up”
Without notifications via email/text guests do not know how to return to Table
Notifications allow consultant and guests to connect with each other on the Platform
• “Hard to connect with consultants/gueststhrough the platform”
• “I want to know when something new is posted”
WHAT CAN YOU DO?
• The new login will now send email notificationsto everyone that joinsthe party
• You can send personalemails from YOU to guests
• REMINDER:Daily summary emails only go out when new content is posted, or if the guest is tagged/ PM
• If sending a message outside of Table, include the Table link
32. GUESTS WANT QUALITY OVER QUANTITY CONTENT
• “Too much scrolling, not engaging”
Too many posts causes Guests to become overwhelmed or bored
Guests want unique content from the consultant
• “I want to see a product being used”
WHAT CAN YOU DO?
• Use buttonsto organize posts
• Make sure the posts add valueto the party
• Include Jumpropes/YouTube/Catalogetc. of products
33. GUESTS/HOSTS LIKE THAT THERE IS LITTLE
PRESSURE TO ENGAGE
• “No pressure to engage”
• “I don’t have to playthe games/comment”
Guests like that they don’t feel the they HAVE to participate
Some Guests want to be able to come once and find what they need
• “I want to quicklyfind information on recipes and products”
• “Only have to come once and shop”
WHAT CAN YOU DO?
• Organize content so guest that just want to shop, can easily find informationon products
• Ask guests which products/recipes they wouldwant to see
34. SOME GUESTS MISS THE PARTY ATMOSPHERE
• "Way to hear/see what products other guests have and why they like it"
• "Expect more Table unique content"
• "I missed the games"
Guests want the opportunity to engage even if they choose not to
WHAT CAN YOU DO?
• Even if guests are not interactingprovide them opportunities
• Have your host set the tone
• Table exclusive games and quizzes
• Have them comment their scores!
• Showcase what products yourhost has/wants
35. SOME GUESTS/HOSTS EXPECT A LIVE VIDEO
ASPECT TO THE PARTY
• “Thought there would be a video aspect”
• “I thought there would be a zoom event”
• “Live video feature would make it seem more like a party.”
Like an in-person show, Guests and Hosts want a way to catch up with their friends while
checking out Pampered Chef Products
WHAT CAN YOU DO?
• Video conferencing on Table is coming soon!
• Ask your host if they want a video call during the party
• Make sure you ask them what they expect during this video call (cooking/productdemo, time to
connect with guests, etc.)
38. ADDED LOGOUT AND PROFILE PHOTO FOR ALL
You now can get out of guest view on your own. Hosts & Guest can easily add profile photos and
edit their account.
39. UPLOADED PHOTOS FROM BOTTOM MENU
ENHANCED
When uploading photos from the bottom they are now larger and easier to see. Will not show
"read more", but cannot be edited
