Ever wish you could book prospects on your calendar while you sleep? We all have. Luckily, with today's inbound marketing techniques - you can. This presentation will give you a comprehensive strategy and actionable tips to finally drive better pipeline conversions for your business in the new year. • What inbound marketing really is and how it works to fill your pipeline with qualified leads. • Real examples of advisors using content marketing successfully to fill their pipelines. • How to create consistent content over time and set up a marketing calendar that works. • Top tech tools for marketing automation and analytics to determine what works.