Getting Petroleum Distributors started (re-started) with web 2.0

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7 Elements every Petroleum Distributor must address for a solid Web 2.0 foundation.

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Getting Petroleum Distributors started (re-started) with web 2.0

  1. 1.  Support Petroleum Distributors with Technological Sales & Marketing Weapons  Sales and Marketing Tools ○ Website ○ Web Presence ○ Marketing & Lead Development  Balanced Scorecard & Six Sigma ○ Dashboards ○ Scorecards ○ KPI’s ○ Metrics
  2. 2.  Getting Started with Web 2.0  Your Website  Social Media  Links & Positioning  Position & Market YOUR Brand  Keeping Score  Getting ROI
  3. 3.  Turn on Website Analytics Create and Use Landing Pages Validate and update your Brand Links Activate Your Blog Link to your Social Media pages
  4. 4.  Update your Personal Profile on LinkedIn Setup your Company Page on LinkedIn Evaluate your Employee Pages Post presentations to SlideShare
  5. 5.  Brand your company page Post at least 5 videos Link the pages to your website
  6. 6.  Brand the page Make all the links
  7. 7.  It is a Marketing Function  Call to Action  Promotion  Compelling Content ○ Subscribers ○ Value  Cohesive & Consistent  Build Your Brand
  8. 8.  Your can’t improve what you don’t measure Website Dashboard Marketing Dashboard Social Media Dashboard
  9. 9.  Establish Your Marketing Strategy Tie Marketing to your media Focus on your target audience Measure the results Refine the elements
  10. 10. www.DigitalRefiners.comVia LinkedInLike us FacebookWatch us on YouTubeTweet usEmail Us

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