Below the Line Agency Vision of Collaborative Problem Solving
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The document discusses an agency that collaborates with partners to solve creative problems and deliver positive results through their strategic process. This process includes spotting trends, developing insights, crafting strategies, and creating promotional solutions. They work seamlessly across ideation, production, retailer partnerships, and analysis to ensure continual improvement through capturing learnings. The document also outlines the customer journey framework which moves from need state to awareness to evaluation to conversion and loyalty.
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Below the Line Agency Vision of Collaborative Problem Solving
- 1. IN THE PURSUIT OF A GREAT BELOW THE LINE AGENCY
- 2. COLLABORATE WITH BRAVE LIKE MINDED PEOPLE TO SOLVE CREATIVE PROBLEMS THAT DELIVER POSITIVE RESULTS OUR VISION
- 5. A UNITED PLAN DESIGNED TO DELIVER DIRECTION AND RESULTS SYMBIOTIC RELATIONSHIPS INSIGHTS STRATEGY CREATIVE PROMOTIONAL ANALYSIS RETAILER SELL IN PRODUCTION STRATEGY
- 6. IDEATION AND THE ART OF PROBLEM SOLVING SYMBIOTIC RELATIONSHIPS INSIGHTS STRATEGY CREATIVE PROMOTIONAL ANALYSIS RETAILER SELL IN PRODUCTION CREATIVE
- 7. SEAMLESS INTEGRATION TO PRODUCE THE GOODS SYMBIOTIC RELATIONSHIPS INSIGHTS STRATEGY CREATIVE PROMOTIONAL ANALYSIS RETAILER SELL IN PRODUCTION PRODUCTION
- 8. JOINT VALUE CREATION WITH STRATEGIC PARTNERSHIPS SYMBIOTIC RELATIONSHIPS INSIGHTS STRATEGY CREATIVE PROMOTIONAL ANALYSIS RETAILER SELL IN PRODUCTION RETAILER SELL IN
- 9. CAPTURE THE LEARNING FOR CONTINUAL IMPROVEMENT SYMBIOTIC RELATIONSHIPS INSIGHTS STRATEGY CREATIVE PROMOTIONAL ANALYSIS RETAILER SELL IN PRODUCTION PROMOTIONAL ANALYSIS
- 11. CHANGES IN LIFE OR OCCASIONS THAT CREATE THE NEED CUSTOMER JOURNEY NEEDSTATE AWARENESSLOYALTY EVALUATIONCONVERSION NEEDSTATE
- 14. SOUND IN THE BELIEF THE PRODUCT FITS THE NEED CUSTOMER JOURNEY NEEDSTATE AWARENESSLOYALTY EVALUATIONCONVERSION CONVERSION
- 15. PLATFORMS THAT REWARD AND GIVE A SENSE OF BELONGING CUSTOMER JOURNEY NEEDSTATE AWARENESSLOYALTY EVALUATIONCONVERSION LOYALTY
- 16. WE KNOW RETAIL AND THE SCIENCE OF SELLING BY DELIVERING CREATIVE THAT MAKES YOU WIN! WHY BUY