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1
Incorporating Best-Practice Design and
Development Principles into Testing
Programs
Sally Valenzuela, CTB/McGraw-Hill
2
Abstract
• Evidence-based item development approaches require
item authors to make explicit how items provide validity
evidence to support claims.
• Advances in technology require increased consideration
of accessibility and interoperability during item authoring.
• Refined item development processes are needed to
meet these requirements.
3
Why now?
• Market demand for transparency
• Evidence requirements articulated by CCSS
assessment consortia
• Technical advances in assessment (e.g. CAT, diagnostic
models)
• Interoperability requirements (accessibility, tagging)
• Increased need for cost-effective development
4
Interoperability
• Multiple delivery platforms
• Accessibility for all learners
• New item types
• Transparency of development
5
Discussion
What other considerations drive item development
today?
6
CTB CADDS
• Serves as a bridge between standards and assessment
• Provides opportunities for systematic unpacking of
standards for item development
• Documents steps in reaching assessment goals
• Maintains focus at all steps on evidence to support
interpretations and uses of test information
7
CTB CADDS
• Details information about the content to be assessed
• Describes item types that will be used
• Detailed specifications for each item/task
– cognitive tasks and processes
– proficiency level targets
• Increased direction for item writers
8
CADDS
1. Define the intended inferences and decisions to be
based on test scores.
2. Define the achievement construct.
3. Draft performance level descriptors (expectations of
students).
4. Define the evidence to be elicited by the item pool.
9
CADDS
5. Complete item writer assignments to meet the item pool
specification requirements.
6. Complete item creation (authoring and editing).
7. Field test assessment items and tasks.
8. Implement the operational test.
10
INFERENCE 
about students 
(Step 1)
Achievement 
Construct 
(Step 2)
Assessment 
item/task 
creation (Step 
6)
Item Writer 
Assignments
(Step 5)
Performance 
Level 
Descriptors 
(Step 3)
Item Pool 
Evidence
(Step 4)
Pilot, field, 
operational 
testing (Step 
7/8)
DESIGNDEVELOPMENT
11
CTB CADDS
1. Define intended inferences and uses of the assessment
data.
– Adoption of CCSS has created need for transition assessments.
– Test designs are incorporating new item types.
– Reporting requirements are changing.
– “Alignment” issues abound.
12
CTB CADDS
2. Define the test construct(s) that will become
assessment targets.
– What cognitive tasks are required by the standard?
– How do we consider students progression of learning?
– What is the instructional context for a given standard?
– How do we incorporate performance levels?
13
CTB CADDS
3. Develop initial proficiency level descriptors to guide
development and interpretation of test scores.
– Identify source of PLDS.
– Define the role of PLDs in item specifications and authoring.
14
CTB CADDS
4. Define the evidence.
– Item pool or test blueprint
– Specifications
– Item/task templates
– Instructions to item writers
15
CTB CADDS
5. Develop items and performance tasks based on
specifications.
– specifications templates
– cognitive task frameworks
– tagging for accessibility and interoperability
16
CTB CADDS
6. Refine items and tasks through collaborative review by
stakeholders.
7. Field test items and tasks in appropriate small- or large-
scale settings.
8. Implement the operational test and continue the design
and specification validation process.
17
Discussion
18
Cognitive Task Frameworks
• Explicate response demands in assessment
• Response demands can be
– Intended
– Additional construct-relevant
– Construct-irrelevant
– Other
19
Cognitive Task Frameworks
• Traditional (DOK, Bloom’s)
• Within CCSS (Conley)
– Mathematical Practice Standard
– Selected ELA standards
• Cognitive Rigor Matrix (Hess)
20
Implementation
• Expansion of item specifications template
• Articulation of cognitive tasks during item development
21
Specifications Elements
• Performance description
• Performance level descriptors
• Grade level placement
• Learning progressions
• Assessment targets/standards
• 21st century skills
• Cognitive rigor
• Problem/processing type
22
Specifications Elements
• Rules for source materials
• Rules for item or task problem
• Rules for response requirements
• Administration requirements
• Accessibility requirements
• Administrator directions
• Technology requirements
23
Item Authoring
• Clearly defined elements for authors
– construct evidence requirements
– parameters for student responses
– options for item type, cognitive demand, other variable factors
• Articulated focus on evidence, validity and accessibility
24
CCSS Standard
Modeling with 
Geometry G‐MG
Apply Geometric 
Concepts in 
Modeling 
Situations.
Model with 
Mathematics
Make sense 
of problems.
Attend to 
precision.
Item 
1
Item 
2
Item 
3
Proficient
Item 
1
Item 
2
Item 
3
Proficient
Item 
1
Item 
2
Item 
3
Proficient
25
Item Development Implications
• Explicit articulation of evidence to support claims
• Rigorous specifications development
• More direction for item writers
• Clearer distinction among item attributes
• Refinement of item development plans
26
27
Element Specification
Performance description Students will demonstrate their ability to evaluate texts in
multiple presentations and compare their presentations of
ideas.
Performance Level
Descriptors
Proficient, possibly Advanced
Grade level placement 6
Assessment targets CCSS 6.RI-7. Integrate information presented in different
media or formats (e.g., visually, quantitatively) as well as in
words to develop a coherent understanding of a topic or
issue.
CCSS 6.RI-2. Determine a central idea of a text and how it is
conveyed through particular details
Cognitive Rigor Analyze and Evaluate (Bloom)
DOK Level 3: Strategic Thinking and Reasoning (Webb)
28
Element Specification
Problem/processing type ELA/Literacy Claim 1: Students can read closely and critically
to comprehend a range of increasingly complex literary and
informational texts.
Central ideas: summarize central ideas
Analyze relationships: analyze how presentation format
reveals author interpretation of a topic/idea
Analyze or interpret author’s craft
Evaluate text to determine central ideas
Rules for Source
Materials:
Stimulus must meet the grade 6 text specifications.
Text stimuli must be a well-crafted informational text that has
a clear central idea.
Visual or quantitative text should have a connection to the
informational text, such as shared theme, details, or ideas.
Connection does not have to be immediately transparent
(e.g., a text about storms and a photo of a storm), but it
should be discernible by grade 6 students.
Text should be readable in 5-7 minutes.
Visually impaired students will be provided with a description
of the explicit details of the visual stimuli, but the description
will not present judgments about what the visual may
suggest
29
Element Specification
Rules for item or task
problem
The item will focus on how each medium presents similar
information and will require an analysis of both texts.
The visual stimulus will be presented before the item stem,
and students will be directed to, “Look at the [stimulus].”
The stem will explicitly direct students to consider both texts.
The stem will pose a question for students to consider
regarding both texts.
All parts of the item must use grade-appropriate language.
Rules for response
requirements
The distractors will be plausible to students who have
misunderstood or misinterpreted the texts. A distractor may
oRelate to one text only
oMisrepresent the central idea of one or both texts
All answer choices must use grade-appropriate language.
30
Which statement best captures an idea that the reader can infer from both the
photograph and President Obama’s speech?
a. It is important to stay focused to reach the top.
b. To do well, becoming physically fit is necessary.
c. When in doubt, seeking help is a sign of strength.
d. It takes effort and determination to achieve goals.
31
Look at the table Claire made to organize quadrilaterals by their attributes.
32
Content 
Standard
3.G.1: Understand that shapes in different categories (e.g., rhombuses, rectangles, 
and others) may share attributes (e.g., having four sides), and that the shared 
attributes can define a larger category (e.g., quadrilaterals). Recognize rhombuses, 
rectangles, and squares as examples of quadrilaterals, and draw examples of 
quadrilaterals that do not belong to any of these subcategories.
Practice 
Standard
M.P.3. Construct viable arguments and critique the reasoning of others.
M.P.6 Attend to precision.
Cognitive 
Rigor
Moderate
For this task, a student first uses a fundamental concept, in this case attributes of a 
shape, to classify a shape within given categories. (DOK 2)
The student then needs to explain clearly and precisely how and why he or she 
made the classification decision. (DOK 3)
Response 
requirements
Students will respond using a keyboard. And mouse.  The student shows evidence of 
classifying shapes, both within overlapping subcategories and within the larger 
category, by determining that even though a shape may share an attribute with 
another shape, both shapes may not fit under the larger category. 
The student also shows evidence of reasoning and explaining precisely using 
mathematical language about why shapes should be classified certain ways and thus 
moved from/placed in, and/or removed from certain categories based on particular 
attributes such as equal angles within the shape or equal‐length sides of the shape.
33
Questions?
34
Sally Valenzuela
sally.valenzuela@ctb.com

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ATP 2012