With improper lead processing, small ventures lose a lot of customers and lead information. Lost customer base and improper details on interested products, the sales team cannot have full information on the clients and might not be able to give to their fullest to the marketing campaigns.

1. The #1 Reason Small
Businesses Fail to Grow

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The #1 Reason Small Businesses Fail to Grow
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According to statistics published by the Small Business Administration (SBA), almost
one-fifth of business ventures fail in their first year of starting and about 50% of all
employer based organizations fail to succeed within five years of establishment.
And about only one third business ventures survive ten years or more.
These details may sound unpleasant but the truth lies in the fact that business may
have different backgrounds and sectors to cover, but they all fail due to some of the
common reasons.
The main point to take away with these metrics are that before we start to venture in
the business of our dreams, we should get our facts clear that starting a new
business are more of a risk than a profit machine.

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Reasons for business failure
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Improper Monitoring
In most of the small and medium businesses, higher management is unaware of the actual
happenings taking place within their processes. With no statistics and reports in hand –
their company runs like a full speed car with no sense of directions.
With improper lead processing, small ventures lose a lot of customers and lead
information. Lost customer base and improper details on interested products, the sales
team cannot have full information on the clients and might not be able to give to their
fullest to the marketing campaigns. Also, a lot of reworks and repetitive work take a lot of
their day-to-day time and create non-productive work items.
Business monitoring is a daily job where entrepreneurs need a software support like a CRM
for small business that gives them a bird’s view of the entire operations in few clicks.
In most of the small and medium business models, unorganised management and data
monitoring process leads to various errors and business losses. Starting with lead
management to sales tracking, along with the Inventory administration to Helpdesk
services, every aspect of a business support system need a systematic process to handle
our day-to-day work items.
A CRM system for small businesses provides a lot of functionalities which will help in 360
degree support for a growing venture.

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Ways of effective business monitoring
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Lead Management:
A small and medium enterprises have high rates of incoming queries and lead sources,
need a managed architecture of automated processes and lead trackers which can handle
the high rate of prospective clients. Starting with contact details of all the leads with the
proper information about their backgrounds, regional and personal preferences, interested
product details and more, needs to be properly documented and stored in a centralized
database.
Once lead information is properly documented, online CRM software auto assigns the lead
to an appropriate service or sales agent and make send auto notifications to sales manager
and sales representative to accelerate the lead conversion process. After this lead
distribution, CRM software for small businesses also provides various lead qualification aids
to quickly identify the interested parties and track them separately with client specific
quotations and sales presentations.
After the lead qualification process is successful, CRM for SMEs creates various automated
tracking and follow-up events which help in systematic pursue of each lead conversion
process and sales closure discussions. With various alerts and meeting pop-ups, the sales
team is well aware of any forthcoming sales meeting and can be fully prepared for it. These
proactive measures not only increases the productivity of the team, but also helps in
improving the overall business turnover as well.

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Ways of effective business monitoring
continues...
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www.salesbabu.com Email: sales@salesbabu.com
Metrics and information system
Metrics and statistics associated with various business evaluations are
a good measure of any small or medium enterprises success. Various
metrics regarding the finance of the company, incoming customer rate,
dead clients, internal team performance, sales and marketing team
productivity and more, can be used to understand the whereabouts of
your company's status and also create futuristic plans.
With traditional methods of data collection and statistics generation,
may create a huge backlog of missing information and data errors. A
CRM software for SMEs has various inbuilt and custom report system
which creates automated reports in desired data with only a few clicks.
CRM software for small businesses, provide various knowledge base
centers, blogs and demo videos which can be shared with new and
prospective clients to make them aware of our company’s products
and policies. This centralised information system gives an automated
marketing channel for the sales team to create more productive sales
quotations and sales order records.

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Ways of effective business monitoring
continues...
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www.salesbabu.com Email: sales@salesbabu.com
Multi channel support
In today’s world of technology and social media, every customer looks around for business
websites for product details and also check social media reviews before investing in any
product or services.
CRM for small business has many integration facilities with social media website, Email and
SMS service providers. These integrations help track the review comments and auto reply
to them immediately. These facilities also help in social marketing about your company’s
brand and more.
Email and SMS template functionalities help the service agents to save templates and send
an auto notification to clients, hence saving a lot of time for doing repetitive work.

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Ways of effective business monitoring
continues...
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Scalability
A Small and medium enterprises may need to regularly scale up their software and
hardware requirements with high rate of incoming clients.
In traditional methods of data management, a regular need of hardware upgrade will be
needed to add new servers and other routing devices to scale up your growing
infrastructure. This might need a lot of investment regularly which can be one of the cause
of heavy losses to startups and SMEs.
With online CRM softwares like SalesBabu CRM, every software and hardware
requirements are taken care by the cloud environment and software users need not worry
about the underlying infrastructure or hardware requirements. CRM website is easily
accessible on all gadgets and smartphones and can be used for any management
requirement with just few clicks. Startup employees get a seamless software experience
with numerous user friendly interfaces.
Along with scalability solutions, cloud environment in CRM softwares provide efficient data
backup and security with various access level for different team members and other data
privacy measures.

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Ways of effective business monitoring
continues...
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Inventory and HelpDesk Management
After sales are finalized, service agents need to start sending quotations and final sales
orders to the clients. In a Cloud CRM software, everything related to sales like sales order
details, clients address, demand supply details of the products and more are stored in a
centralised location which can be accessed by every sales and marketing representatives.
Every sales receipt and delivery challans, good receipt notes etc are kept a track on using
this database.
Every raw material used or dispatched from the company’s godown until the final product is
delivered to the clients, all details can be tracked using the sale tracking app and online
CRM software.
For a new business, having a strong customer base is very important. With mismanaged
customer care services, your business can lose many prospective and current customer
due to unhappy services. CRM for small businesses also give support for helpdesk and
customer care services. Leveraging these CRM functionalities, startups and new ventures
can build a strong customer base and improve their business.

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Conclusion
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www.salesbabu.com Email: sales@salesbabu.com
As we understand that with every growing step of success we will have
new and bigger hindrances for our business. Monitoring your data with
the correct and efficient tool is very important for a non stoppage
journey to success.

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Thank you for Visiting Us
Our Address
SalesBabu Business Solutions Pvt. Ltd.
No.38/11, 3rd Cross, G Block, Sahakarnagar, Bangalore – 560092
Tel: +91 9611 171 345 ,
Mobile: +91 9341 323 571
E-mail: sales@salesbabu.com
Website: www.salesbabu.com
Copyright Reserved @ 2019 SalesBabu Business Solutions Pvt Ltd. Website:
www.salesbabu.com Email: sales@salesbabu.com