Web & Social Media Analytics Previous Year Question Paper.pdf
Cultural Effects on International Products Marketing Strategies
1. Presentator : Sakhawat Hussain
ID : 36739
Subject : Principle Of Marketing
Class : Tuesday 11:50Am to
2:35PM
Instructor : Dr.Irfan Hamid
Topic : Cultural Effect on
International Products
2. In 1947 Pepsi.co launched Walkers in England, and was a
huge success. After some years it was launched with a
different name in America with a different name (Lays),
and decided to continue the brand with the same name
Walkers in England due to customer loyalty. Today
except England this brand is known as Lays and is
translate in different languages in some countries.
3. KFC came up with a different name in Canada's French
speaking region Quebec Due to strict law of naming
brands and sign board in French to ease French people.
4. •Suzuki Alto Japan •Suzuki Alto Pakistan
Difference
Features which are completely different in japanes made are
•Air bages
•Mini-Hybrid
•Abs breaking system
•Fully Automatic
5. •Levi’s Store USA,UK •Levi’s Store in Pakistan
Levi’s same brand different products,
Levi’s is not selling shorts for women in Pakistan outlets due
to cultural difference