D.com 2

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D.COM PART – II
Sr.
No.
Subjects Marks
D.COM. PART – II
1. English – II (As per syllabus of Board of
Intermediate & Secondary Education)
100
2. Urdu – II (As per syllabus of Board of
100 -
3. Pakistan Studies
(As per syllabus of Board of
50 -
4. Business I.T – II 100
5. Principles of Economics 50
6. Communication Skills 50
7. Financial Accounting – II 100
8. Applied Accounting (Manual) 50
9. Computer Based Accounting 50
10. E – Banking 50
11. Business Environment 50
12. Insurance Practice – II 100
13. Entrepreneurship 100
14. Advertising 50
15. English Shorthand 100
16. Urdu Shorthand 100
17. Computer Based Correspondence, 50
Office Practice and Procedure

BUSINESS I.T – II
D.COM PART-II
Total Marks : 100 Total Hrs : ---------- 03 hrs
Total Period : 06 per week
Practical : 02
Theory : 04
Subjective :
Objective :
40 Mrks (40%) 1½hrs
20 Marks(20%) ½hrs
Total Hours :
Theory :
Practical :
192
76
116
Viva /Project: 40 Mrks (40%) 01 hrs
Detail of Course Contents
(Business I.T – II)
Sr. No. Topic & Detail Of Topic
Contact
Hours.
Marks
1. DATABASE CONCEPTS.
1.1 What is Data and Database?
1.2 Why use Electronic Database?
1.3 Tables and Relationships.
1.2.1 One to One
1.2.2 One to Many
1.2.3 Many to many
1.4 Database Features
1.4.1 Attributes, Fields, Record, Tuples.
1.4.2 Primary Key, Foreign Key,
Composite Key
1.4.3 Referential Integrity
1.4.4 Use of Wild Cards
1.5 MS – Access (Database)
1.5.1 Create Tables using Wizard and
Design View
1.5.2 Create relationships between
Tables
1.5.3 Create Queries
115
60

1.5.4 Create Forms
1.5.5 Create Reports
1.5.6 Database Security.
1.6 Record Keeping Project (e.g. Inventory or
Sales System, Student Database)
2. PRESENTATION.
2.1 Creating a new presentation using MS-
Power Point:
2.1.1 Auto Content Wizard
38
20

2.1.2 Design Template
2.1.3 Blank Presentation
2.2 Chose an Auto Layout
2.3 Editing and Formatting a Text Box
2.4 Choose a Common Task Tool in the
Formatting Tool Bar
2.5 Apply Design Templates
2.6 Set Background & Layout of Slides
2.7 Adding Pictures and Graphics in a Slide
2.8 Apply Custom Animation
2.9 Apply Action Settings
2.10 Adding Sound to an Animation
2.11 Add Sound and Music effects to the
presentation
2.12 Set View Options
2.12.2 Normal View
2.12.3 Outline View
2.12.4 Slide View
2.12.5 Sorter View
2.12.6 Notes Page View
2.12.7 Slide Show
2.13 Slides Show Off
2.14 Presentation Project.

3. INTERNET AND E-COMMERCE.
3.1 Define Internet and its Business Usage.
3.2 Internet Services:
3.2.1 World Wide Web (WWW)
3.2.2 Electronic mail (E-mail)
3.2.3 File Transfer Protocol (FTP)
3.2.4 Electronic Commerce (e- commerce)
3.2.5 Video Conferencing
39
20
3.3 Internet Terminologies

3.3.1 Web Site, Web Page, Home Page
3.3.2 Hyperlink
3.3.3 Search Engines (Google, Yahoo, Alta
Vista)
3.3.4 Web Browsers (Internet Explorer,
Netscape)
3.3.4.1 Tool Bar, menu Bar,
Standard Bar, Address
Bar, Status Bar,
3.3.4.2 History, Add to Favorites
3.3.4.3 Refresh a page
3.3.4.4 Save Web pages on Hard
Disk
3.3.4.5 Save picture from Web
page
3.3.4.6 Print a Web Page
3.3.4.7 Print a Web Page
3.3.4.8 Downloading Information
(Download Accelerator)
3.3.5 ISP’ s
3.3.6 Web Language (HTML)
3.3.7 Communication Protocols: TCP / IP,
HTTP
3.3.8 Modem
3.4 E. Mail
3.4.1 Create a New E-mail Account
3.4.2 Inbox, Outbox, Trashcan, Junk Mail
Folder
3.4.3 Composing an E-Mail
3.4.4 (Send, Delete, Reply, Reply All, BCC,

CC) to E-mail
3.4.5 Attachment of Files
3.4.6 Use of Address Book
3.4.7 Change of password
3.4.8 Printing Option
4.4.8 Printing Option

PRINCIPLES OF ECONOMICS
D.COM PART – II
Total Marks : 50 Total Hrs : ---------- 2½ hrs
Period : 03 per week Objective : 20 Mrks (40%) 30 Mins
Total Hours : 96 Subjective
:
30 Mrks (60%) 02 hrs
Past papers and syllabus of Matric(Secondary School Certificate),
F.A(faculty of Arts), Fsc( Faculty of Science), D.Com (Diploma in Commerce),
DBA(Diploma in Business Administration), BA(Bachelor of Arts),
Bsc(Bachelor of science), BBA(Bachelor in Business Administration), B.Com
(Bachelor in Commerce) , MA(Master of Arts), Msc(Master of Science),
MBA(Master of Business Administration), M.Com (Master of
Commerce), PMS (Provincial Management Service) , CSS (Central
Superior Service) and other classes and examinations are available on
(Principles Of Economics)
Sr.
No.
Topic & Detail Of Topic
Contact
Hours.
Marks

1.1 Definition of economics and basic concepts
1.1.1 Definitions of economics and merits,
demerits of definitions put forth by
i) Adam smith
ii) Alfred Marshall
iii) Lionel Robins.
1.1.2 Basic concepts
i ) Wants
ii) Value
iii) Utility
iv) Wealth
v) Goods
vi) Savings
vii) Investment
1.2 Economics Systems
1.2.1 Capitalism, Definition, Merits &
Demerits.
1.2.2 Socialism. Definition, Merits &
Demerits.
1.2.3 Mixed Economic system. Definition,
Merits & Demerits.
1.2.4 Islamic Economic system, Definition
and Merits.
1.3 Consumer’s Behaviour
1.3.1 Concept of Utility
1.3.2 Law of diminishing marginal utility.
1.3.3 Law of equi-marginal utility.
08
04
04
03
03
04
02
03
03
20
2. 2.1 Demand
2.1.1 Definition.
2.1.2 Law of demand.
2.1.3 Extension, contraction, rise and fall in
demand.
2.1.4 Elasticity of demand (Definition &
Measurement)
01
03
06
06
20

2.2 Supply.
2.2.1 Definition.
2.2.2 Law of Supply
2.2.3 Extension, contraction, rise and fall in
supply
2.2.4 Elasticity of Supply (Definition &
Measurement)
01
03
04
04
2.3 Market Equilibrium.
2.3.1 Concept of equilibrium
2.3.2 Equilibrium of demand and supply.
2.4 Factors of Production.
2.4.1 Factors of Production.
2.4.1.1 Land: Definition and
characteristics.
2.4.1.2 Labour: Definition,
characteristics.
2.4.1.3 Capital: Definition and role
of capital in development
2.4.1.4 Entrepreneur: Definition
and its role in development.
02
04
02
03
04
03
3. 3.1 Macro Economics National Income.
3.1.1 Meaning.
3.1.2 Concepts of National income i.e. GNP,
GDP, NNP, NI. PI, DPI
3.1.3 Measurement of national income.
3.1.4 Difficulties in measurement in National
Income.
3.2 Developed and under Developed economy
3.2.1 Concepts of developed & under
developed economy.
3.2.2 Characteristics of under developed
countries Economy.
3.2.3 Poverty and poverty line (elementary
introduction)
01
03
03
03
02
02
02
10
RECOMMENDED BOOKS
1. Ibdeti-e-Mushayat

By
Khadam Hussain
2. Miayari-Mushayat
By
Masood Ahmed Salik.
3. Usool-e-Mushayat
By
Sh. Manzoor Ali
REFERENCE BOOKS
1. Principles of Economics
By
Saeed Nasir
2. Principles of Economics By Muhammad Saeed Khan.

COMMUNICATION SKILLS
D.COM – II
:
30 Mrks (60%) 02 hrs
Detail Of Course Contents
(Communication Skills)
Sr.
No.
Topic Detail of topic
Credit
Hrs
Marks
1. Communication
1.1 Definition of communication
1.2 Objectives / purposes of communication.
1.3 Benefits of communication.
6
10
2. Communication Process
2.1 Components of communication process
2.1.1 Sender / Source
2.1.2 Encoding
2.1.3 Message,
2.1.4 Channel
2.1.5 Receiver
2.1.6 Decoding
2.1.7 Feed back.
2.2 Barriers in communication
6
3. Kinds of Communication
3.1 Oral Communication
3.2 Written Communication
3.3 Non-verbal clues.
6

4. Seven C’s of Effective Communication
4.1 Clarity
4.2 Conciseness
4.3 Completeness
4.4 Consideration
Correctness
Courtesy
Concreteness
4
5.
f
or e
Listening
5.1 Definition of Listening
5.2 Purpose of Listening
5.3 Active & Passive Listening
5.4 Listening problems
5.5 Techniques for effective Listening
5.6 Results of good listening
10 10
6. Speaking
6.1 Speaking and its purpose.
6.2 Barriers in speaking effectively
6.3 Techniques to improve speaking.
10
7. Oral Presentation
7.1 Speech and its purpose
7.2 Planning Speech or Presentation
7.3 Oral Presentation
06
8. Reading
8.1 Reading and its principles
8.2 Kinds of Reading
8.3 The Reading Process
8.4 Reading Practice
06 10
9. Comprehension
9.1 How to comprehend the given text
9.2 Specimen exercise for comprehension
9.3 Practice exercises.
12
10. Writing
10.1 Writing as a skill
10.2 Principles of good writing
10.3 The writing process
05 10

11. Write Letters
11.1 Kinds of letters
11.2 Formats of letters
11.3 Parts of letters
11.4 Specimen formal and informal letters
11.5 Practice
10
12. Writing Job Application
12.1 Parts of job application
12.2 Kinds of job application: solicited and
unsolicited
12.3 Specimen job applications
15 10
Recommended / Reference Books
Topics / Contents. Book Name Author’s Name
Communication,
Definition, Purpose,
Benefits,
Components
Effective Business
Communication
Herta H. Murphy
Herbert W. Hildebrand.
Jane P. Thomas.
Communication Barriers,
Kinds of Communication,
7 C’s of communication
Business Communication
Today.
Effective Business
Communication
Curthland Bovie.
Herta H. Murphy
Herbert W. Hildebrand.
Jane P. Thomas.
Communication Skills The Techniques of
Language Teaching
F.L. Billows.
Writing Skills Teaching Writing Skills. Done Byrne
Speaking Skills Teaching Language as
Communication.
H.G. Widdowson.
Reading Skills Teaching Language as
Communication
H.G. Widdowson.

APPLIED ACCOUNTING
D.COM PART – II
Total Marks
:
50 Total Hrs
:
----------
2½ hrs
Period
:
03 per week Theory
:
20 Mrks (40%) 30 Mins
Total Hours
:
96 Practical
:
30 Mrks (60%) 02 hrs
DETAIL OF COURSE CONTENTS
(Applied Accounting – Manual)
Sr. No. Topic Detail of topic
Credit
Hrs
Marks
1. GOVT. ACCOUNTS
1.1. Definition
1.2. Terminologies.
1.3. Difference between govt. and
commercial accounts.
1.4. Heads of the accounts.
1.5. Definition and explanation.
1.6. Govt. office accounts, role of District
Accounts Office.
1.7. Accounts related to education
institutions.
3
3
3
4
3
3
20
2. PREPARATION OF BILLS:
2.1. Meaning of bill
2.2. Different bills used in the govt. office.
2.3. Preparation of Gazetted officer bills.
(Pay and T.A Bills)
2.4. Preparation of Non-Gazetted officer
bills. (Pay and T.A Bills)
2
2
8
8

2.5. Acquaintance roll
2.6. Preparation of transfer bills of
Gazetted officer.
2.7. Preparation of transfer bills of Non-
Gazetted officer.
2
2
3
3. PREPARATION OF CONTINGENT BILL:
3.1. Definition
3.2. Purpose of preparing contingent bill.
3.3. Preparation of different contingent bills
in the prescribed form.
1
2
4
10
4. CHALLAN
4.1. Definition 1
4.2. Objective
4.3. Preparation of challan form according
to the requirement.
1
3
5. GOVT. REVENUE / INCOME
5.1. Different Sources of Govt. Income. 4
6. CONTINGENT REGISTER:
6.1. Definition.
6.2. Preparation of Contingent register.
2
4
10
7. STOCK REGISTER:
7.1. Definition and Kinds.
7.2. Preparing permanent stock register.
7.3. Preparing consumable stock register
7.4. List of dead items
7.5. Recording of dead items in the dead
stock register.
2
2
2
1
3
8. GOVT. CASH BOOK
8.1. Meaning
8.2. Purpose
1
1
10

8.3. Specimen of Govt. Cash Book
8.4. Maintenance of Govt. Office Cash
Book.
2
14
RECOMENDED BOOKS
1. APPLIED ACCOUNTING
By
Gul Amir Malik.
2. SARKARI HASIBSDARI-NIZAM
By
Khadam Hussain
REFERENCE BOOKS:
By
Muhammad Ashraf.
By
Muhammad Aslam

APPLIED ACCOUTNING
(COMPUTER BASED)
Period : 03 per week Theory : 20 Mrks (40%)
30 Mins
Total Hours : 96 Practical : 30 Mrks (60%)
02 hrs
(Applied Accounting – Computer Based)
Sr. No.
Credit
Hrs
Marks
1. INTRODUCTION TO MS EXCEL:
Define and explain the importance of MS
Excel.
Describe the needs and uses of MS Excel
in the govt. offices.
03
102. FUNCTIONS OF MS EXCEL:
2.1. Illustrate a work sheet and different
forms used in education / govt. offices.
2.2. Illustrate adding column, row and
sheet on MS Excel.
2.3. Illustrate sorting and filtering data.
2.4. Illustrate editing the data.
2.5. Illustrate formatting the different data.
2.6. Illustrate saving and opening of data.
2.7. Illustrate print out data.
16

3. WORKING WITH FORMULAS:
3.1. Explain and demonstrate the
formulas used in calculating the
different data in govt. offices:
 Sum
 @If
 @Max
 @Min
 @Avg
 @Time
 @Year
 @Now
 @Upper
 @Lower
 @Left
 @Right
12
15
4. WORKING WITH CHARTS:
4.1. Illustrate Creating different charts
used in govt. offices.
 Admission
 Pass
12
 Fail
 Fees etc.
4.2. Illustrate editing, formatting and view
of different created charts.
5. CREAT AND FILLING OF FORMS AND
FORMS USED IN GOVT. OFFICES.
5.1. Illustrate preparation of pay bill of
Gazetted offices and complete with
the help of given information.
 Name
 Designation
 Place
 Basic Pay
 House Rent
 Other allowance
08
25

5.2. Illustrate preparation of non-Gazetted
employees not more than five
employees.
5.3. Illustrate the construction of Challan
forms with the help of data given
 Admission fee
 Tuition fee
5.4. Illustrate preparation of TA bill,
Gazetted and non-Gazetted
employees as per given information.
5.5. Illustrate the construction of
acquaintance role and fill up with the
help of a given data.
5.6. Illustrate preparation of cashbook and
complete with the help of given
information.
5.7. Illustrate preparation of stock register
(consumable, permanent and dead
items.)
5.8. Illustrate preparation of contingent
register with the help of given
information.
5.9. Illustrate any other form required in
any other office.
05
10
10
10
10
RECOMMENDED BOOKS
1. Information Technology.

BY
Khadam Hussain
Mohd. Nadeem Babar.
2. Information Technology
By
Muhammad Saeed Murad
REFERENCE BOOKS
1. Information Technology.
BY
Naeem Hussan.

FINANCIAL ACCOUNTING – II
D.COM PART – II
Total Marks
:
100 Total Hrs
:
----------
3 hrs
Period
:
06 per week Objective
:
40 Mrks (40%) 45 min
Total Hours
:
192 Subjective
:
60 Mrks (60%) 2¼ hrs
(Financial Accounting – II)
Sr.
No.
Topic Detail Of Topic
Contact
Hours.
Marks
1. 1.1 INTERNATIONAL ACCOUNTING
STANDARDS (I.A.S) 1.1.1 I.A.S’s Names (31
adopted)
1.1.2 I.A.S.1 (presentation of financial statements)
1.1.3 Balance sheet
Income statement
Cash flow statement
Accounting assumptions and principles
18 15
2. 2.1 ACCOUNTING FOR MANUFACTURING
CONCERN
2.1.1 Introduction.
2.1.2 Type of concerns.
2.1.3 Difference between manufacturing and
trading concerns.
2.2 TYPES OF COST
2.2.1 Element of cost.
3
3
15

2.2.2 Prime cost.
2.2.3 Conversion cost.
2.2.4 Cost of goods manufactured.
2.2.5 Cost of goods sold.
2.3 FACTORY OVERHEAD
2.3.1 Application of applied and actual FOH.
2.3.2 Income statement with supporting of CGS.
2.3.3 Balance sheet of manufacturing concern.
2.3.4 Illustration/problems
2.3.5 Practice
2.4 MATERIAL COSTING METHOD
2.4.1 Introduction.
2.4.2 Need and purpose.
2.5 COSTING METHODS
2.5.1 FIFO
2.5.2 LIFO
2.5.3 Weighted average
2.5.4 Illustrations and applications.
4
2
10
3. 3.1 ACCOUNTING FOR NONTRADING CONCERN
3.1.1 Meaning and Definition.
3.1.2 Receipt and payment account.
3.1.3 Income and expenditure accounts.
3.1.4 Compute capital fund.
3.1.5 Balance sheet.
3.1.6 Illustrations and problems.
1
2
3
2
2
10
10
4. 4.1 PARTNERSHIP 4 30

4.1.1 Meaning and Definition
4.1.2 Agreement and deed.
4.1.3 In the absence of agreement, accounting
process
4.1.4 Kinds of partners.
4.2 PROFIT AND LOSS
4.2.1 Profit and loss sharing ratio.
4.2.2 Distribution of income according to the
fixed ratio.
4.2.3 Distribution of income according to the
capital ratio
4.2.4 General entries of distribution of profits.
4.2.5 Capital accounts under fixed and
fluctuating method.
4.3 ADMISSION
4.3.1 Meaning and need of admission.
4.3.2 Ways of admission.
4.3.3 Bonus to and by retiring partner
4.3.4 Recording of assets and liabilities
4.3.5 Good will at the time of retiring
4.3.6 Mode of payment / settlement of retiring
partners
4.3.7 Balance sheet after retirement.
4.4 DEATH
4.4.1 Introduction
8
12
6

4.4.2 Accounting at the time of the death of the
partner.
4.4.3 Settlement of diseased partner capital.
4.5 DISSOLUTION
4.5.1 Meaning of dissolution.
4.5.2 Mode of dissolution.
4.5.3 Basic entries of dissolution.
4.6 ALL PARTNERS SOLVENT:
4.6.1 Meaning of solvent.
4.6.2 Accounting treatment of solvent.
4.6.3 Illustration and problems
4
7
5. CORPORATION:
5.1.1 Meaning and definition of Joint Stock
Company.
5.1.2 Formation of Joint Stock Company.
5.1.3 Shares and issue of shares.
5.2 DEBENTURES / BOUNDS
5.2.1 Meaning and definition of debentures
5.2.2 Issue of debentures
5.2.3 Debentures placement in Balance sheet.
5.3 SHARES:
5.3.1 Meaning and definition of shares
5.3.2 Issue of shares.
5.3.3 Shares placement in Balance sheet.
5.4 DIVIDEND:
3
6
6
6
20

5.4.1 Meaning and definition.
5.4.2 Declaration of dividend.
5.4.3 Accounting treatment of dividend.
5.5 BONUS
5.5.2 Declaration of bonus.
5.5.3 Accounting treatment of bonus.
5.6 RETAINED EARNINGS:
5.6.1 Preparation of retained earning.
5.6.2 Income statement of corporation
6
12
6. 6.1 DEPRECIATION
6.1.2 Purpose of deprecation.
6.1.3 Methods of deprecation
6.1.3.1 Fixed installment
6.1.3.2 Reduce & balance
6.1.3.3 Sum of year digit method
6.1.4 Accounting treatment of depreciation
2
2
8
8
10
COMMENDED BOOKS
1. Financial Accounting – II
By
Gul Amir Malik

By
Khadam Hussain
M. Asghar Paracha
By
Javid Akhtar
REFERENCE BOOKS
1. Principles of Accounting
By
M.A Ghani
2. Accounting Principles
By
Muhammad Arif
Muhammad Sohail Afzal
3. Basic Decision of Accounting
By
Mesghs and Mesghs

INSURANCE PRACTICE – II
D.COM PART– II
Period : 06 per week Objective : 40 Mrks (40%)
45 min
:
60 Mrks (60%)
2¼ hrs
(Insurance Practice – II)
Sr.
No.
Topic & Detail of Topic
Contact
Hours
Marks
1. The Insurance market in Pakistan
1.1 Insurance as service industry
1.1.1 The size of the insurance market
1.2 Buyers
1.3 Middlemen
1.4 Sellers
1.5 Organization structure of an insurance company
06
07
15
2. Transacting Insurance
2.1 Publicity
2.2 Proposal form
2.2.1 Personal Insurance
2.2.2 Business insurance
2.3 Policies
2.3.1 Components of the policy
2.3.2 Reparable
2.3.3 Signature
2.3.4 Operative clause
2.3.5 Exceptions
2.3.6 Conditions
2.3.7 Policy schedule
2.3.8 Cover notes and certificates
2.3.9 Renewals
08
10

3. Underwriting
3.1 What is underwriting
3.2 The underwriting process
3.2.1 Personal insurance
3.2.2 Life insurance
3.2.3 Commercial insurance
08
09
15
4. Reinsurance
4.1 What is reinsurance
4.2 The reinsurance market in Pakistan
4.3 Transaction reinsurance
4.4 Proportional treaties
4.5 Non proportion Treaties
04
06
5. Premiums
5.1 What is premium
5.2 The items which must be covered in the premium
5.3 Premium calculations
5.3.1 Adjustable premiums
5.3.2 Flat premium
5.3.3 Insurance premium
5.4 Life insurance premium
5.4.1 Components of life insurance
5.4.1.1 Mortality
5.4.1.2 Exposure
5.4.1.3 Investment
5.4.1.4 Contingencies
06
12
08
10
6. Claims
6.1 What is a claim
6.2 Claim notification
6.2.1 Life insurance claim
6.3 Claim handling
6.4 Claim settlement
6.4.1 Adequacy of covers
6.4.2 Disputes
6.4.3 Fraud claims
08
08
08
10

7. Practice of life insurance in Pakistan
7.1 Nationalization of life insurance
7.2 Present Market
7.2.1 State life insurance corporation
7.2.2 Pakistan insurance corporation
7.2.3 Insurance companies in the Private Sectors
7.3 Agency Systems
10
08
10
8. Practice of General Insurance in Pakistan
8.1 General Insurance Market
8.2 Competition in Public & Private Sector
8.3 Nature of Competition
12 10
8.4 Agency System
8.5 Broker System
9. Documentation Practice of Life Insurance
9.1 Life Insurance
9.1.1 Life of Proposal form for individual life plans
9.1.2 Filling of proposal form for Children Education Plan
9.1.3 Filling of proposal form for Group Insurance
9.2 Life Insurance Policies
9.2.1 Components of individual life insurance
9.2.2 Components of Children Education Plan
9.2.3 Components of Group Insurance & Policy
10
10
10

10. Documentation Practice of Non Life Insurance
10.1 Non-Life Insurance Policies
10.1.1 Filling of proposal form of for Private Car
Insurance
10.1.2 Filling of proposal form for House Hold Insurance
10.2 Non-Life Insurance Policies
10.2.1 Components of Private Car Insurance Policy
10.2.2 Components of House Hold Insurance
08
08
10
11. Survey Reports
11.1 Who is a surveyor
11.2 Role of surveyor
11.3 Surveyor reports
12 10
12. Function of Insurance Organization
12.1 Agency Development
12.2 Policy Writing Department
12.3 Investment Department
06
1. Insurance Ordinance 2000
With Rules and Regulations
By
Abdul Wahab Chaudary
2. Risk and insurance
Special Bulletin November 2000
Reproduced by
Pakistani Insurance Institute
Under Agreement With
The Chartered Insurance
Institute United Kingdom.
3. Insurance Principles and Practices
By
Robert Riegel
Jerome.S.Miller
C. Arthur Williams JR.

BUSINESS ENVIRONMENT
D.COM PART – II
Total Marks
:
50 Total Hrs
:
----------
2½ hrs
Period
:
03 per week Objective
:
20 Mrks (40%) 30 Mins
Total Hours
:
96 Subjective
:
30 Mrks (60%) 02 hrs
(Business Environment)
Sr.
No.
Credit
Hrs
Marks
1. Business and its Nature
1.1 What is business?
1.1.1 Definition of Business
1.1.2 Functions of a Business
1.2 Classification of business
1.2.1 Industrial Business
1.2.2 Commercial Business
1.3 Types of business systems
1.3.1 The command Business System
1.3.2 Market Business System
1.3.3 Mixed Business Systems
1.4 Types of business activity
1.4.1 The Primary Sector
1.4.2 The Secondary Sector
1.4.3 The tertiary sector
3
2
3
3
15

2.
Business Activity and the Market
The nature of different markets
Demand and the price system
Supply and the price system
2.4 Success and failures in business
2.4.1 Factors Responsible for success in
Business
2.4.2 Causes of failure in business
2.5 Ways of improving profit/minimizing
Loss
2.5.1 Improving efficiency
2.5.3 Minimizing cost
2
2
2
4
4
3.
Business and Environmental Factors
3.1 Meaning of Environment
3.2 Interaction of business and
environment
3.3 Environmental factors
3.3.1 The Economic Environment
3.3.2 The political Environment
3.3.3 The Social Environment
1
2
6
15
3.4 Change as an environmental ingredient
3.4.1 Automation
3.4.2 Science
3.4.3 Electronic Data Processing
3.4.4 Simulation and Models
3.4.5 Shift in emphasis from production
to distribution
3.4.6 Population growth and
urbanization
3.5 Impact of technology on business
3.6 Factors affecting Insurance Business
4
2
2
4.
Insurance Business

4.1 Types of Insurance Companies in
Pakistan on:
4.1.1 Nature basis
4.1.2 Market Share basis
4.1.3 Financial Strength basis
4.1.4 Know-how basis
4.2 Incorporation of Insurance
Companies in Pakistan
4.3 Various types of Insurance:
4.3.1 Life Insurance
4.3.2 General Insurance
4.3.3 Underwriting
4
4
3
4.4 Government influence on
Insurance
Business
4.5 Insurance Act 1938
4.6 Insurance Ordinance 2000
2
2
2
5.
Insurance Companies as Financial Institution
5.1 Objectives of an Insurance
Company
5.2 Management & Financial Audit of
Insurance Company
5.3 Statutory Books of Accounts
5.4 Subsidiary Books of Accounts
5.5 Final Accounts
5.6 Revenue and Expenses Accounts
1
3
4
4
4
4
20
5.7 Cash-flow Statements & Liquidity
valuation
5.8 Insurance Companies as a source
of Long Term Finance
4
3

6. Insurance Companies in Pakistan
6.1 State Life Insurance
6.2 Jubilee Insurance
6.3 Adamjee Insurance
6.4 Eastern Federal Union (EFU)
Insurance
1
1
1
2
7. Business Ethics
7.1 What is Ethics?
7.1.1 Meaning
7.1.2 Examples
7.2 Making ethical codes effective
7.2.1 Direct methods
7.2.2 Indirect methods
1
2
7.3 Ethical and legal standards
7.4Business management and
environment
7.5 Social responsibility of business
7.5.1 Provision of goods and
services
7.5.2 Avoiding exploitation
7.5.3 Accountability
7.5.4 Source of employment
1
1
1
REFERENCE BOOK
Risk and Insurance
By
Mark R Greene

ENTREPRENEURSHIP
D.COM PART – II
Period : 06 per week Objective : 40 Mrks (40%) 45 hrs
:
60 Mrks (60%) 2¼hrs
(Entrepreneurship)
Sr. No. Topic Detail of topic Credit Hrs Marks
1. Entrepreneurship / Self Employment
1.1. History of Self Employment
1.2. Abilities of an Entrepreneur
1.3. Objectives to run the business.
1.4. Business Structure
1.4.1. Business Organizations
(Elementary Treatment)
 Sole ownership
 Partnership
 Joint Stock Company
1.4.2. Business Operations
 Manufacturing
 Trade
 Services
4-Hours
4-Hours
4-Hours
8-Hours
4-Hours
15
2. Opportunities of Entrepreneurship / Self
Employment in Pakistan.
2.1. Retail Trade.
2.2. Cottage / Small Industry
2.3. Transport.
2.4. Agriculture
2.4.1. Crop Farming.
2.4.2. Dairy Farming.
2.4.3. Poultry.
2.4.4. Fishing.
2.4.5. Horticulture etc.
2.5. Services.
4-Hours
4-Hours
5-Hours
6-Hours
30

2.5.1. Hotels and Restaurants
2.5.2. Laundries & Service Stations
2.5.3. Advertising Agencies.
2.5.4. Media/information /
Communication services
PCO’s Internet clubs, etc.
2.5.5. Real Estate Services
2.5.6. Workshops
 Home maintenance
Plumber, Electrician,
Welder, etc.
 House maintenance TV,
Refrigeration, Auto
Mechanic etc.
5-Hours
5-Hours
7-Hours
6-Hours
6-Hours
6-Hours
3. Pre-requisites for the establishment of
Business
3.1. Planning
3.1.1. Developing Business Plans.
3.1.2. Implementation of Business
Plans.
3.1.3. Recognizing the need of a
product.
3.1.4. Objectives of Business.
3.1.5. Importance of the Business
Objectives.
3.2. Diversification
3.2.1. Contemplating new product.
3.2.2. Business Risks.
3.2.3. Sources of Business Risks.
3.2.4. Remedies of Business Risks
3.3. Finance
3.3.1. Internal Resources of Finance
3.3.2. External Resources of Finance
3.4. Analysis of Financial Statements
3.4.1. Ratio Analysis
3.4.2. Expected Rate of Return
3.4.3. Cash Flow Analysis
3.4.4. Breakeven Analysis
3.4.5. Feasibility Reports
3.5. Human Resources
3.5.1. Recruitment.
3.5.2. Retention.
3.5.3. Motivation.
3.5.4. Performance Standards
5-Hours
5-Hours
4-Hours
4-Hours
4-Hours
4-Hours
5-Hours
5-Hours
4-Hours
4-Hours
4-Hours
2-Hours
2-Hours
2-Hours
2-Hours
2-Hours
2-Hours
2-Hours
2-Hours
2-Hours
35

3.5.5. Performance Appraisal
3.5.6. Personal Training
3.5.7. Remuneration and salary
structure
2-Hours
2-Hours
2-Hours
4. Management of Entrepreneurship
4.1. Effective Management.
4.2. Business Forecasting.
4.3. Location of Business.
4.4. Demand of Product.
4.5. Study of Consumer’s ability to pay
4-Hours
4-Hours
4-Hours
4-Hours
6-Hours
10
5. Government’s Self Employment Scheme
5.1. Institutions providing financial support
to promote self-employment.
5.2. Procedure to get Loan.
5.2.1. Terms and Conditions.
5.2.2. Documentation and fees.
5.2.3. Mark up on Loan
5.2.4. Preparation of documents to
get loan.
4-Hours
4-Hours
4-Hours
4-Hours
4-Hours
10
RECOMMENDED BOOK
1. Enterpreneurship / Self Employment By Abdul Ghaffar Alvi.
REFERENCE BOOKS
1. Managing the Growing Business By Adam Mills
2. Self-Employment Broachers Published By Government of the Pakistan.
3. Improving Business Results By John W. Humble.

ADVERTISING DIPLOMA IN COMMERCE
D.COM PART – II
Period : 03 per week Objective : 20 Mrks (40%)
30 min
:
30 Mrks (60%)
02 hrs
Past papers and syllabus of Matric(Secondary School
Certificate), F.A(faculty of Arts), Fsc( Faculty of Science),
D.Com (Diploma in Commerce), DBA(Diploma in
Business Administration), BA(Bachelor of Arts),
Bsc(Bachelor of science), BBA(Bachelor in Business
Administration), B.Com (Bachelor in Commerce) ,
MA(Master of Arts), Msc(Master of Science), MBA(Master
of Business Administration), M.Com (Master of
Commerce), PMS (Provincial Management Service) , CSS
(Central Superior Service) and other classes and
examinations are available on

(Advertising)
Sr.
No.
Topic & Detail of Topic
Contact
Hours
Marks
1. 1.1 Advertising
1.1.1 Definition of Advertising
1.1.2 A brief history of advertising
1.1.3 The development of Modern
Advertising
1.1.4 Ethical importance of an
advertisement with reference of
culture
1.1.5 The primary objectives of
Advertising
1.2 Role of Advertising and the Marketing
Process
1.2.1 Advertising and the Marketing
Mix
1.2.2 Definition of Product
1.2.3 The Package
1.2.4 The Brand Name
1.2.5 The Label
1.2.6 Consumer’s role in advertising
1.3 Managing the Advertising
1.3.1 Advertising agency
1.3.2 How agency developed
1.3.3 Full service agency
1.3.4 Media services and other
services
1.3.5 Agency and client relationship
04
10
08
10

2. 2.1 Advertising Media
2.1.1 The basic functions of the
media planner
2.1.2 Media as Advertising Centre
2.1.3 Characteristics of major
media categories
2.2 Radio
2.2.1 Features and Advantages of
Radio
2.2.2 Radio as an Advertising
Medium
2.2.3 Radio programmes and
their audience
2.2.4 Limitations and Challenges
of
10
10
10
2.2.5 Radio
3. 3.1 Television
3.1.1 Television as an advertising
medium
3.1.2 Television programmes and
their audience
3.1.3 Types of Broadcast
Advertising
3.2 Print Media
3.2.1 The Medium of Newspapers
3.2.2 Weekly Newspapers
3.2.3 The medium of Magazines
3.2.4 Features of Magazine
Advertising
3.2.5 How space is sold?
07
07 10
3.3 Out of Home Advertising
3.3.1 Out door Advertising
3.3.2 Forms of out door
Advertising
3.3.3 Non Standardized signs
3.3.4 Transit Advertising
3.3.5 Shelter Advertising
08

4. 4.1 Direct Response and Internet Advertising
4.2.1 Direct response and the
Internet
4.2.2 The role of the Internet in
Advertising
4.2.3 Direct Mail Advertising
4.2.4 Data base Marketing
4.2.5 Direct response Marketing
4.2 Sales Promotion
4.2.1 Promotion and Advertising
4.2.2 Forms of sales Promotion
4.2.3 Point of Purchase
Advertising
4.2.4 Specialty Advertising
4.2.5 Coupons
4.2.6 Sampling
08
08
10
5. 5.1 Advertising to Non-Business
Areas
i. Social Advertising
ii. Political Advertising
iii. Social Welfare Advertising
iv. Government Organization Advertising
5.2 Creating the Advertising
5.2.1 Research as information
tool
5.2.2 Elements of and Ad
5.2.3 Structure of and Ad
08
08
10
5.2.4 Copy Styles
5.2.5 Slogans
5.2.6 The creative work plan
5.2.7 Qualities / characteristics of
advertising

4. Advertising
By
John S Wright
Willis L Winter Jr.
Sherilyn K Zeigler
5. KLEPPNER’S
Advertising Procedure
By
Otto Kleppner
J. Thomas Russel
W. Ronald Lane

URDU SHORTHAND
D.COM PART – II
Period : 06 per week Part-I : 40 Mrks (40%)
1½ hrs
Total Hours : 192 Part-II : 60 Mrks (60%)
1½ hrs
(Urdu Shorthand)
Sr.
No.
Contact
Hours.
Marks
1. Speed practice of Exercises No. 1-3
from Mr. Muhammad Iqbal’s Book (spped 60 wpm)
06
from Mr. Muhammad Iqbal’s Book (Speed 60 wpm)
06
06
from Mr. Tufail’s Book (Speed 60 wpm)
06
5. Contractions Pages. 157-160 Speed practice of
Exercises No.12-14.
from Mr. Muhammad Iqbal’s Book (speed 70 wpm)
06
6. Contraction Pages 161-164 Speed building
Exercises No.15-17
06
7. Contraction Pages 165-167 Speed building
Exercises No.18-21
06
8. Speed building Exercises No.110-114
from Mr. Muhammad Tufail’s Book (Speed 70 wpm) 06
9. Contractions Pages 168-170 Speed building
Exercises No.22-24
06
Exercises No. 25-28
06

Exercises No. 22-24
06
Exercises No.22-24.
06
13. Speed building Exercises No. 115-118
from Mr. Muhammad Tufail’s Book (speed 80 wpm) 06
14. Speed building Exercises No.119
from Mr. Muhammad Tufail’s Book (Speed 80 wpm) 06
15. Practice of unseen paragraph (Speed 50 wpm)
06
16. Practice of unseen paragraph (speed 60 wpm) 06
Exercises No.29-31
06
Exercises No.32-34
06
Ex. No. 120-121 from Mr. Muhammad Tufail’s Book 06
Ex. No. 122-123 from Mr. Muhammad Tufail’s Book
(Speed 90 wpm)
06
20. Speed building Exercises No. 39
Ex. No. 124-126 from Mr. Muhammad Tufail’s Book
(Speed 90 wpm)
06
21. Ex. No.127-129 from Mr. Muhammad Tufail’s
Book (Speed 90 wpm) 06
22. English contraction page 186 from Mr. Muhammad
Iqbal’s Book 06
23. Practice of unseen paragraph 50 wpm and 60 wpm
English contraction Page 187 from Mr. Muhammad
Iqbal’s book
12
24. Practice of speed building previous exercises
with the Speed of 90 wpm. 12

25. Speed building practice of previous exercises from
both prescribed books at speed 90 wpm. 12
26. Speed practice of unseen paragraphs speed 70 wpm
12
27. Tests of previous exercises and unseen paragraphs 06
PART-I (THEORY)
MARKS: 40 TIME 1 ½ HOURS
1. Material of about 100 words to be transcribed. The material 10-Marks
is to be selected from textbook or one of the helping books.
2. Advance Phraseography. (Books written by Mr. Muhammad 10-Marks
Iqbal and Mr. Muhammad Tufail)
3. Advance intersections by Mr. Muhammad Iqbal and 10-Marks
Mr. Muhammad Tufail)
4. Advance contractions by Mr. Muhammad Iqbal and 10-Marks
Mr. Muhammad Tufail)
PAPER-II (SPEED)
MARKS: 60 TIME 1 ½
HOURS
DICTATION:
The dictations will be given. The students will be required to transcribe one of them:
-
1. 70 words per minute from an unseen passage based on the vocabulary of
intermediate level.

2. 80 words per minute based on prescribed Text books written by Muhammad Iqbal
and Muhammad Tufail Rana.
3. 90 words per minute based on prescribed textbook and helping books.
Note:
The time of each dictation will be 5 minutes and there will be an interval of 3
minutes between two dictations. The students will be at liberty to transcribe one
dictation out of the three. The use of dictionary will be allowed
Candidate shall have to secure 40 marks out of 100 to qualify in this subject.
MARKING RULES OF PAPER – II (SPEED)
1. 5% over all rebate of the passage.
2. Remaining two errors will be paralyzed for one mark.

ENGLISH SHORTHAND
D.COM. PART – II
Period : 06 per week Part-I : 40 Mrks (40%)
1½ hrs
Total Hours : 192 Part-II : 60 Mrks (60%)
1½ hrs
COURSE OBJECTIVES
After completing this Programme the students will be able to:
1. Work as Stenographers, Secretaries, Receptionists, Personal Secretaries,
Reporters, and Newsmen etc.
2. Know the skill to take dictation accurately of the textual book and office
journals.
3. Know the skills of transcription with the help of advanced phraseography,
intersection, etc.
(English Shorthand)
Sr.
No.
Contact
Hours.
Marks
1. Advanced Phraseography (from Pitman Shorthand
Instructor)
1.1 Chapter No. 34 Section 1,2
1.2 Exercises from 700 Common Words
Exercise No. 11, 12
1.3 Exercise No. 13, 14
06
06
06
2. Advance Phraseography (from Pitman Shorthand
Instructor)
2.1 Chapter No. 34 Section 3,4
2.2 Exercise from 700 Common Words
Exercise No. 15, 16
06
06
06

3. Advance Phraseography (from Pitman Shorthand
Instructor)
3.1 Chapter No. 34 Section 5, 6
Exercise No. 19, 20
06
06
06
4. Intersection from Pitman Shorthand Instructor
4.1 Chapter No. 35 pages 225, 226, 227
Exercise No. 23, 24
06
06
06
5. Intersection from Pitman Shorthand Instructor
5.1 Chapter No. 35 pages 228, 229, 230
Exercise No. 27, 28
06
06
06
6. Special Contractions (from Pitman Shorthand
Instructor)
6.1 Chapter No. 36 Section No.1
Exercise No. 31, 32
06
06
06
Instructor)
7.1 Chapter No. 37 Section No. 2, 3
Exercise No. 35, 36
06
06
06
Instructor)
8.1 Chapter No. 38 Section No.4, 5 06
Exercise No. 39, 40
06
06

9. Revision
Exercises No. 11-15
9.2 Office Journal
Exercises No. 16-20
9.4 Advance Phraseography, Intersections
and Special Contractions
Exercises No. 21-25
Exercises No. 26-30
9.7 Advance Phraseography, Intersections
and Special Contractions
Exercises No. 31-35
Exercises No. 36-40
06
06
06
06
06
06
06
06
06
PAPER-I (Theory)
Marks: 40 Time 1/1/2 Hours
1. Material of about 100 words to be transcribed. The material
Is to be selected from textbook or one of the helping books. 10 Marks
2. Advance Phraseography (Pitman Shorthand Instructor) 10 Marks
3. Advance Intersections (Pitman Shorthand Instructor) 10 Marks
4. Special Contraction (Pitman Shorthand Instructor) 10 Marks
PAPER-II (Speed)

Marks: 60 Time 1½ Hours
Dictation:
Three dictations will be given. The students will be required to transcribe one of
them: -
1. 70 words per minute from an unseen passage based on the vocabulary of
intermediate level.
2. 80 words per minute from 11 to 40 exercises of 700 Common Words.
3. 90 words per minute based on prescribed textbook and helping books.
Note:
The time of each dictation will be 5 minutes and there will be an interval of 3-
minutes between two dictations. The students will be at liberty to transcribe one
dictation out of the three.
The use of dictionary will be allowed.
Candidate shall have to secure 40 marks out of 100 to qualify in this
subject.
MARKING RULES OF PAPER II (Speed)
1. 5% over all rebate of the passage.
2. Remaining two errors will be penalized for one mark
RECOMMENDED BOOKS.
1. Pitman Shorthand Instructor
2. 700 Common Words.

REFERENCE BOOKS.
1. Pitman courses
2. Speed Builders 3-4 Minutes Speed
Past papers and syllabus of Matric(Secondary
School Certificate), F.A(faculty of Arts), Fsc(
Faculty of Science), D.Com (Diploma in
Commerce), DBA(Diploma in Business
Administration), BA(Bachelor of Arts),
Bsc(Bachelor of science), BBA(Bachelor in
Business Administration), B.Com (Bachelor in
Commerce) , MA(Master of Arts), Msc(Master of
Science), MBA(Master of Business Administration),
M.Com (Master of Commerce), PMS (Provincial
Management Service) , CSS (Central Superior
Service) and other classes and examinations are
available on

COMPUTER BASED CORRESPONDENCE,
OFFICE PRACTICE AND PROCEDURE
D.COM PART-II
:
30 Mrks (60%) 02 hrs
Computer Based Correspondence,
Office Practice And Procedure
Sr. No. Topic Detail of topic Credit Hrs Marks
1. Office Practice / Procedure
1.1. Definition of office.
1.2. Importance of office.
1.3. Duties of office workers
1.4. Organization Chart
1.5. Incoming / Out going mailing
1.6. Filing System
1.7. Handling of modern office machines
(Theory + production work)
2
2
2
2
4
6
3
10
2. Construction of Business Letters on
world processor
2.1. Parts of business letter
2.2. Business letter placement
2.3. Punctuation
2.4. Different styles of business letters
2.4.1. Full Blocked Style
2.4.2. Blocked Style
2.4.3. Semi Blocked Style
4
4
2
6
6
6
6
15

2.4.4. Indented Style
3. Construction of Official Letters on world
processor
3.1. Parts of official letter
3.2. Endorsement
3.3. Different styles of official letters
3.3.1. Simple official letter
3.3.2. Demi official letter
3.3.3. Memorandum
3.3.4. Notification
3
2
6
5
5
5
10
4. Tabulation
4.1. Identify the basic parts of table
4.2. To produce a table with column
heads
4.3. Tables of 3,4 and 5 columns
3
6
6
15

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