2. BACKGROUND
Crazy Train started in April of 2013.
Owners Kylee Schumacher and Jentry Benke
Woman’s clothing brand, Western niche market
Warehouse location: Canyon, Texas
Business to Business Operation
6,300 Registered retailers only 70% active buyers
3. Mission Statement
Crazy Train is a one-of-a-kind clothing brand
for the WILD and BRAVE woman in us all.
“We strive to bring apparel that stands out amongst the crowd but
yet is affordable for everyday women. Young and trendy, our line
brings a casual comfort to the western fashion world!” – Jentry
4. Stakeholders
Shareholders (owners) – 2
Employees as of 2016: 8-10
Community – Canyon, Texas
Retailers – 6,300
Suppliers – Factories in USA, China, India and Peru
5. Media Platforms
#1 Facebook
#2 Email Blast
#3 Website
#4 Show Rooms
(Dallas & Denver)
#5 FashionGo
#6 Magazine
#7 Instagram
#8 VIP text messages
6. Facebook
#1 Website Traffic Strategy
Engagement Terminals – Wholesale Group / Fan Page
Advertisement Breakdown
80% Product push to retailers
20% Page Post
60% Background Ad
-Emails
- Website traffic
- Look-a-like retailer
Brand awareness
20% Page Post
- Look-a-like fan
8. Background Ads :
*Not a post but shows up on news feed*
- Number of people reached
- TARGET - New Retail Customers
- MEASURMENT - Total number of Sales
How? “Shop now button directs them straight
to our website…
More Orders = More Money!” - Kylee
9. Fan Page Post :
*Shows up in news feeds*
-Number of people reached Likes / Shares / Comments
-TARGET - Brand Awareness – Crazy Train Fans
-MEASURMENT - Unattainable with financials
Why? “No way to gauge with sales number’s because
Crazy Train does not sell directly to these consumers.
We see results when our retailers buy direct from us”
- Jentry
10. Email - 2 to 3 times per week
- New Releases
- Promotions: Free Shipping or Discounts
- Restock on Best Selling Items
- Measurement - number of opened emails - number of sales after blast
Email
12. Website www.findcrazytrain.com
“This website is for the Crazy Train Fans who want to buy our
products but are not registered retailers so they can look up retail
stores near them by location.” – Jentry
13. Fashion Go – Online Market
-Measurement – Sales total per day
Showrooms - Dallas, TX market 5 times annually Denver, CO market 2 times annually
-Hands on product
-Measurement – Total purchase order sales
Magazine – Brand Awareness
-Measurement – Unattainable
Instagram – Brand Awareness
-Measurement – Unattainable
Text Message – New Media
-Measurement – To be Determined!
Other Media Platforms
Started in 2013 with 2 employees being Kylee and Jentry. Second year 3 employs plus the owners. Third year 8-10 employees the employee rate has doubled every year because they are a growing company.
