Advert Analysis Fitz And The Tantrums

1. Saeed Moulai

2. Typical conventions of digipaks in the
Indie Pop genre
• A simplistic background
• A bold image or feature which is prominent
• Many feature an image related to the band or
the name of the song
• Many feature pictures of the actual band, some
with and some without instruments
• There are usually three main colours that are
used, but many albums feature a sepia/dark
colour which reduces the amount of colour used

4. Bold, clear
feature
which
stands out
among
everything
else.
Simplistic, white title which clearly portrays ‘Fitz And The
Tantrums’ as the main text with the album name ‘More
Than A Dream’ as a secondary
Glow from the
pink heart
shining on the
trees gives a
mysterious
effect
Misty background adds
to this effect
Synergy between the
pink logo on the
advert, it is on the
digipak and CD as
well.
Mysterious, dark
background is
typical of the
indie pop genre
Dark floor
filters away into
the sky which is
becoming
lighter the
further up it is
Three main
colours are
used. Pink, Navy
and White