This document provides advice to women on defining and building their personal brand at work. It encourages women to lead with their strengths, define their unique brand, and use societal expectations to their advantage. Specific tips are given in the areas of visibility, style, and having an "it factor" including joining networks, presenting a consistent image, sharing content online, and standing out among peers. The overall message is that as a woman, you bring something unique and should showcase this to achieve visibility and advance your career.

1. THE GOLDILOCKS DILEMMA
MUJER
FEMME
FRAU
DONNA
KVINDE
MARA
WOMAN
LEAD WITH YOUR XX
CHROMOSOMES

2. YOU ALREADY HAVE
A BRAND.
DID YOU DEFINE IT?
IF YOU DON’T WRITE YOUR BRAND SOMEONE ELSE WILL.
PEOPLE DRIVEN
HUSTLER
ADAPTABLE
MOTIVATIONAL MILLENIAL
BULLDOZER
FEMALE STEM ADVOCATE

3. BAN BOSSY
Use societal expectation to your advantage.
Style
Visibility
“It” Factor

4. VISIBILITY
NATURAL TENDENCY:
RELY ON OUR ACTIONS TO SPEAK FOR THEMSELVES

5. VISIBILITY
EXXONMOBIL WOMEN
LET YOUR COMMUNITY SPEAK WITH YOU
EXTERNAL GROUPS
ONLINE PRESENCE
SOCIAL MEDIA
WEBSITE/BLOG
JOURNAL
PUBLICATION
INTRA-COMPANY
NETWORKS
INFORM OUR COMMUNITY
LAUNCHED AN AD CAMPAIGN
AND DIGITAL PUBLICATION
ENERGY
FACTOR
ENERGY LIVES
HERE

6. STYLE
NATURAL TENDENCY:
STRUGGLE TO PRESENT A CLEAR STYLE MESSAGE

7. STYLE
EXXONMOBIL WOMEN
PRESENT A CONSISTENT IMAGEPRESENT FOCUSED BRANDING
CLOTHING CHOICES
ARTICLES SHARED ONLINE

8. “It Factor”
NATURAL TENDENCY:
STANDING OUT LIKE A NEEDLE IN A HAYSTACK

9. “IT”FACTOR
EXXONMOBIL WOMENSTAND OUT FROM:
ENGINEERING PROFESSIONALS
STAND OUT FROM:
FORTUNE 500 COMPANIES
ENERGY
FACTOR
CONSISTENT RETURN ON INVESTMENT
AN ENERGY COMPANY BEYOND OIL
AND GAS
AS A WOMAN YOU BRING SOMETHING
UNIQUE TO THE TABLE, ROCK IT.

10. BUILD YOUR BRAND
VISIBILITY
1. ADD YOUR NEIGHBOR ON LINKED IN.
2. ENDORSE A CONNECTION’S SKILL ON LINKED IN.
3. WHAT ORGANIZATION WILL YOU JOIN?
STYLE
“It Factor”
1. WRITE TWO THINGS YOU WANT YOUR STYLE TO TRANSLATE.
2. HOW WILL YOU IMPLEMENT THOSE TWO THINGS?
3. SHARE AN ARTICLE ON SOCIAL MEDIA.
TELL YOUR NEIGHBOR WHAT MAKES YOU - YOU!