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Women in PR: Past and Future
ICCO Summit
Paris, France

Margery Kraus, Founder & CEO, APCO Worldwide

October 2013
2
3
4
"Sure he was great, but don't forget Ginger Rogers did
everything he did backwards...and in high heels!"
5
6
Marilyn Laurie
Former EVP, Public Relations and Brand Management – AT&T
7
“No one can make you feel
inferior without your
consent.”
- Eleanor Roosevelt

8
• 73% of the 21,000 members of the Public Relations
Society of America are female

Women
Men

9
• 63% of undergraduate communications majors in
U.S. universities are female
• Over 50,000 degrees were awarded to women i...
• As of 2010, the average income for women in public
relations was 60% of a man’s average.
Average PR Salary
120,000.00
10...
“Toughness doesn’t have to
come in a pinstripe suit.”
- Dianne Feinstein

12
TELLING

LISTENING

EXCLUSION

INCLUSION

HIERARCHICAL
LECTURE
CORPORATE DRIVEN

FLAT
DIALOGUE
CONSUMER DRIVEN
13
Are advocates for the mutual
interests of their stakeholders
Build an enduring emotional
attachment

Act in a way that is ...
Women in PR: Past and Future by Margery Kraus, ICCO Summit 2013
Women in PR: Past and Future by Margery Kraus, ICCO Summit 2013
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Women in PR: Past and Future by Margery Kraus, ICCO Summit 2013

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The 2013 ICCO Summit presentation by Margery Kraus, Founder and CEO of APCO Worldwide, focused on the role women have played in the formation of the PR industry and their future prospects. Delivered on 10th October 2013.

Published in: Business, Technology
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Women in PR: Past and Future by Margery Kraus, ICCO Summit 2013

  1. 1. Women in PR: Past and Future ICCO Summit Paris, France Margery Kraus, Founder & CEO, APCO Worldwide October 2013
  2. 2. 2
  3. 3. 3
  4. 4. 4
  5. 5. "Sure he was great, but don't forget Ginger Rogers did everything he did backwards...and in high heels!" 5
  6. 6. 6
  7. 7. Marilyn Laurie Former EVP, Public Relations and Brand Management – AT&T 7
  8. 8. “No one can make you feel inferior without your consent.” - Eleanor Roosevelt 8
  9. 9. • 73% of the 21,000 members of the Public Relations Society of America are female Women Men 9
  10. 10. • 63% of undergraduate communications majors in U.S. universities are female • Over 50,000 degrees were awarded to women in 2008. 10
  11. 11. • As of 2010, the average income for women in public relations was 60% of a man’s average. Average PR Salary 120,000.00 100,000.00 80,000.00 60,000.00 Salary in USD 40,000.00 20,000.00 0.00 Men Women 11
  12. 12. “Toughness doesn’t have to come in a pinstripe suit.” - Dianne Feinstein 12
  13. 13. TELLING LISTENING EXCLUSION INCLUSION HIERARCHICAL LECTURE CORPORATE DRIVEN FLAT DIALOGUE CONSUMER DRIVEN 13
  14. 14. Are advocates for the mutual interests of their stakeholders Build an enduring emotional attachment Act in a way that is authentic with their business objectives and vision & values Align with the expectations of all of their stakeholders 14

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