1. Getting to Scale With
Successful Watershed
Management
Rebecca Power and Amulya Rao
University of Wisconsin-Madison Division of Extension
Soil and Water Conservation Society Annual Conference 2019
Pittsburg, Pennsylvania
4. Overview
What is successful watershed management?
What do we know about getting to scale?
What is the “scalable unit” for successful
watershed management?
What are the necessary support elements of
successful watershed management model?
How might we develop and operationalize a
scale-up strategy?
Photo: Tom Gill
5. Successful watershed management
Successful watershed management: a system that achieves water-related
environmental, social, and economic goals in a designated time frame, with the
goals and the time frame agreed upon by a representative group of
stakeholders.
6. What do we know about
getting to scale?
Photo: Stephen Morrison
8. Methods
Literature review
Summit of experienced watershed and conservation professionals – managers, researchers,
educators
Expert review
9. What is the scalable unit for successful watershed
management?
1. Scale appropriate planning and implementation
2. Necessary support elements
Photo: Melissa Corbin
10. Scalable Unit – Part 1
1. Scale-appropriate planning, prioritization, and implementation
Watershed assessment + prioritization at the HUC 8 scale in most Upper Midwest states
Watershed planning + implementation at the HUC 10/12 scale
Size may differ with different populations, geographies and governance systems
11. Scalable Unit - Part 2
2. Necessary support elements
Human capital
Social capital
Policy framework
Finance framework
12. Necessary element: human capital
Establish a nested management structure corresponding to
the scalable unit
HUC 8 coordinator/manager
Rotating HUC 10/12 coordinator
Nurture watershed professionals’ leadership by
professionalizing watershed management
Provide training
Develop professional certificates in watershed leadership
Establish professional organizations for watershed professionals
Offer professional-level compensation to watershed
professionals
Photos: Joseph Murphy, Iowa Soybean Assn, Larry
Dreiling, High Plains Midwest Ag Journal.
13. Necessary element: human capital
Encourage citizen leadership and participation in watershed
initiatives
Train and nurture system integrators, liaisons
14. Necessary element: social capital
Involve community members in watershed-related
planning, activities, and decisions.
Increase social capital by strengthening networks –
informal and formal.
Involve the community in formal organizations like
community watershed associations.
Before launching intensive watershed efforts, gauge
stakeholder and community readiness. Prioritize
projects with high stakeholder and community
readiness.
Wisconsin Foodie https://www.youtube.com/watch?v=2L0sxcm-elc
15. Necessary element: social capital
Build trust between community members and
leaders of public and private institutions
Early engagement
Reciprocity
Process transparency
Data transparency and sharing
Manage expectations
Photo: Papillion Creek Watershed Partnership
16. Necessary elements: policy framework
States, in partnership with federal and local government,
must develop policy to encourage watershed planning at
larger scales and implementation at smaller, local scales
Watershed policies should incorporate outcome-based,
numeric, performance measures
Watershed plans must include accountability criteria
Federal, state, and local watershed efforts must be
coordinated and corresponding agencies should work
together synergistically
18. Necessary element: financing framework
Explore new and underutilized public and private funding sources to pay for watershed projects
Increase use of financing mechanisms like State Revolving Loan Funds and green bonds that offer
flexible ways to borrow money
Increase use of incentive-based and mitigation-based economic instruments that can be used to
modify land management practices through market forces
Build organizational capacity that will allow entities to pursue underutilized sources of private
funding and use a mix of funding and financing options that will offer sufficient, stable, long-
term, and diverse funds for watershed management
20. Necessary element: financing framework
https://www.epa.gov/sites/production/files/2017-
10/documents/sponsorship_style_newest_final.pdf
Ohio EPA Water Resource Restoration
Sponsor Program (WRRSP) Tagline:
Providing over $165 million for stream and
wetland restoration and protection projects
throughout Ohio
https://www.conservationfinancenetwork.org/2018/05/21/usin
g-state-revolving-funds-for-land-conservation
22. Wisconsin’s Watershed Adaptive
Management Option vs. WQ Trading
Distinction Adaptive Management Water Quality Trading
End Goal Achieving P surface
water quality criteria
Offsets P discharge from
permitted source to
achieve permit
compliance
Monitoring In-stream Permitted discharge
Timing Progressive
implementation
throughout the
permitted term
Practices need to be
identified up front as
part of permit
Quantifying Reductions Trading ratios not
required
Trading ratios required
https://dnr.wi.gov/topic/surfacewater/adap
tivemanagement.html
24. Operationalizing Scale-Up
Step 1: Create a vision and broad strategy for the scale-up
Step 2: Develop an organizational structure to support scale-up – Midwest Watershed
Collaborative?
Step 3: Test, evaluate, and refine scale-up strategies
Step 4: Go to and maintain full scale watershed management
26. A Midwest Watershed Collaborative Could
. . .
Develop a knowledge management system
Cultivate new leadership
Organize outreach campaigns
Influence policy
Provide technical and financial expertise
Photo: Rock River
Coalition
Photo: Dane County
Land and Water
Resources
Department
Scalable unit: SMALLEST ADMINISTRATIVE UNIT THAT INCLUDES KEY INFRASTRUCTURE, RELATIONSHIP ARCHITECHTURE, other necessary elements of theory of change
Watershed leadership – “doers and thinkers” – technical, administrative, stakeholder champions – a core committed group, a credible “evangelist”, sponsors, people with broader power and influence.
Watershed coordinator and support staff - needed for each scalable unit; doesn’t have to be “one local watershed, one coordinator”
“Nested” management structure to correspond to management needs (e.g. HUC 8 coordinator supports coordinators at smaller scales)
2 levels
Multiple HUC 8 coordinators (have a planning function at HUC 8 scale and support implementation at the HUC 12 scale)
Multiple watershed coordinators, each coordinator works on multiple priority HUC 12s within a HUC 8.
Professionalization
Compensation guidelines Model position description (see core competencies)Ensure time for relationship building, planning, implementation, and evaluation A professional org: Such as a State/Regional Association to support professional development, and other services/support (position description etc.)Also can address issue of turnover (better compensation, professionalization
Professional development and certification - Training to address the complex and diverse skills in watershed management
Watershed leadership – “doers and thinkers” – technical, administrative, stakeholder champions – a core committed group, a credible “evangelist”, sponsors, people with broader power and influence.
Watershed coordinator and support staff - needed for each scalable unit; doesn’t have to be “one local watershed, one coordinator”
“Nested” management structure to correspond to management needs (e.g. HUC 8 coordinator supports coordinators at smaller scales)
2 levels
Multiple HUC 8 coordinators (have a planning function at HUC 8 scale and support implementation at the HUC 12 scale)
Multiple watershed coordinators, each coordinator works on multiple priority HUC 12s within a HUC 8.
Professionalization
Compensation guidelines Model position description (see core competencies)Ensure time for relationship building, planning, implementation, and evaluation A professional org: Such as a State/Regional Association to support professional development, and other services/support (position description etc.)Also can address issue of turnover (better compensation, professionalization
Professional development and certification - Training to address the complex and diverse skills in watershed management
Strengthening networks - organizing informal social activities, community volunteer events, community listening sessions, as well as supporting formal organizations like community watershed associations.
being transparent about processes and data,
engaging community and stakeholder groups early and frequently, and communicating with
them clearly and openly.
formal organizations like community watershed associations.
Finally, they also emphasized the need for reaching consensus on
goals for the watershed as well as setting realistic expectations of what can be achieved.
being transparent about processes and data,
engaging community and stakeholder groups early and frequently, and communicating with
them clearly and openly.
formal organizations like community watershed associations.
Finally, they also emphasized the need for reaching consensus on
goals for the watershed as well as setting realistic expectations of what can be achieved.
Accountability: (a) clearly defined performance standards, (b) consistent monitoring to assess
whether standards have been met, and (c) consequences to encourage better performance.
Financing refers to borrowing money to pay for a project (USDOT, 2010) and new financing mechanisms are “new methods for borrowing money in flexible and/or potentially cost-effective ways to pay for a project” (Chen, 2016). Summit participants highlighted two underutilized financing mechanisms, namely revolving loan funds, and green bonds that are especially promising in the context of watershed management.
Economic instruments or market-based instruments “rely on market forces and changes in relative prices to modify the behavior of public and private polluters in a way that supports environmental protection or improvement” (Bernstein, 1997). These instruments fall into two categories: incentive-based approaches and mitigation or credit-based approaches.
1. Incentive-based approaches: Incentive-based approaches directly or indirectly use financial means to prompt polluters to reduce the risks that their facilities, processes, or products pose. This approach typically provides financial rewards for polluting less, and/or imposes costs for polluting more (Anderson, 2002).
2. Mitigation or credit-based approaches: Mitigation or credit-based approaches provide “regulated parties flexibility in meeting a performance standard and create an incentive to develop new, more cost effective methods to reduce pollution” (Brown & Sanneman, 2017).