NATURAL VS CONTRIVED OBSERVATION

1. ROLL: 13227468

2. TOPIC: NATURAL VS CONTRIVED OBSERVATION

3.  NATURAL OBSERVATION
 CONTRIVED OBSERVATION

4. • Natural situations (observation research)
The observer plays no role in the behavior that
is being measured. Those being observed have
no idea they are under observation.
Natural vs. Contrived Situations

5. • Contrived Situations (Observation
Research)
Research environment is created by the
researcher and consumers are observed in the
simulated situation.
Researcher can control all (or nearly all) aspects
of the environment and data can be collected
easier and quicker and cheaper.