STI OC Result

1. www.sti-innsbruck.at© Copyright 2008 STI INNSBRUCK www.sti-innsbruck.at

2. www.sti-innsbruck.at
• Product of the company Pixtri OG, founded in 2011 in Vienna
• Picture-based search and recommendation engine for travel planning
• Finds out your travel type and suggests
you some destinations or hot spots that fit to your type

3. www.sti-innsbruck.at

4. www.sti-innsbruck.at
• Travel Types defined by Tourism researchers all over the world
• Assigned pictures to tourist and personality types
• Describe touristic objects by pictures -> they have a certain image-
based profile

5. www.sti-innsbruck.at
1. User chooses a set of images that reflects his/her current travel
emotion

6. www.sti-innsbruck.at
2. PixMeAway calculates a personal user profile by interpreting the
selected pictures

7. www.sti-innsbruck.at
3. A special algorithm compares user profile with all the profiles of
tourist objects that are stored in the PixMeAway database

8. www.sti-innsbruck.at
4. A set of tourist objects matching the user’s profile is recommended